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Serious Creativity: Using The Power Of Lateral Thinking To Create New Ideas

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Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.


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Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.

30 review for Serious Creativity: Using The Power Of Lateral Thinking To Create New Ideas

  1. 5 out of 5

    Sergei

    The content of the book is pure gold, but the way it is conveyed is utterly dull and boring. Had to make my self read it. If only there were more practical and goto shortened version of the work.

  2. 5 out of 5

    Pavel Annenkov

    О ЧЕМ КНИГА: Эдвард де Боно собрал в одном месте все свои концепции и инструменты творческого мышления. Эта книга одновременно и справочник и руководство пользователя. В целом, другие книги де Боно можно не читать, так как здесь есть все его главные подходы: "Метод шести шляп", "Творческая пауза", "Фокусирование" и другие. К концу книги автор меня убедил, что современная компания не может обойтись без применения методов креативности, если она хочет оставаться успешной и держать лидирующие позиции О ЧЕМ КНИГА: Эдвард де Боно собрал в одном месте все свои концепции и инструменты творческого мышления. Эта книга одновременно и справочник и руководство пользователя. В целом, другие книги де Боно можно не читать, так как здесь есть все его главные подходы: "Метод шести шляп", "Творческая пауза", "Фокусирование" и другие. К концу книги автор меня убедил, что современная компания не может обойтись без применения методов креативности, если она хочет оставаться успешной и держать лидирующие позиции на рынке в долгую. ГЛАВНАЯ МЫСЛЬ КНИГИ: Во всех областях жизни мы серьезно недооцениваем методы творческого мышления. По старой привычке мы обычно применяем логические и шаблонные подходы к решению проблем. Мы можем сильно расширить возможности для развития бизнеса если научимся применять творческое мышление. ЗАЧЕМ ЧИТАТЬ ЭТУ КНИГУ: Чтобы разобраться, как работает творческое мышление и овладеть его методами. МЫСЛИ И ВЫВОДЫ ИЗ КНИГИ: - Зачем нужно знать теорию? Теория - это логические принципы, которые стоят за определенным работающим процессом. Если я не знаю и не могу до конца объяснить, почему работает тот или иной процесс, то я не смогу воспользоваться им по полной на практике. Например, если я не знаю логику креативного приема, а у меня есть только опыт его применения, то я не смогу до конца эффективно воспользоваться им на практике. - Креативность - это не просто подход, который улучшит бизнес. Без него я не смогу полноценно использовать накопленную ранее информацию и опыт, потому что она или забудется или будет сидеть в моих старых шаблонах. Креативный подход приведет в движение всё, что есть у меня в голове и поможет создать новые модели в бизнесе. - Не нужно приравнивать творчество к искусству. Это не синонимы. Чтобы человек стал художником, он не обязан вести себя как творческая личность. - Для творчества нужно применение специальных методов, потому что наш мозг не заточен на креативность. Он собирает информацию и вставляет ее в шаблоны, которые обеспечивают нам выживание. - Хороший прием креативного мышления - "незнание". Брать для генерации и обсуждения идей людей из других областей, которые не знают специфику нашей деятельности. - Проще всего описать нестандартное мышление так: «Нельзя выкопать яму в другом месте, копая одну и ту же яму глубже». - Надо четко различать аналитическое мышление и дизайн мышление. Анализ ищет логику и существующие взаимосвязи между элементами системы. Дизайн подход хочет установить новые связи, которые раньше не существовали. Мы ищем новые подходы для достижения результата. - Надо разделять мышление с помощью которого мы решаем сложные ситуации и с помощью которого мы создаем новое. - Прошли времена, когда для успеха компании нужно было только правильное руководство бизнесом и умение находить решения для текущих проблем. ЧТО Я БУДУ ПРИМЕНЯТЬ: Буду использовать методы креативного подхода в стратегических сессиях, которые провожу. ЕЩЕ НА ЭТУ ТЕМУ: Люк де Брабандер «Думай в других форматах»

  3. 5 out of 5

    Ana Enriques

    El tema del pensamiento lateral es muy interesante. Hace tiempo que sentía curiosidad por conocer mejor de qué se trataba. Este libro ofrece una excelente explicación sobre el concepto de pensamiento lateral, su importancia en distintas áreas y las principales técnicas para ejercitarlo de forma deliberada y sistemática. El estilo del autor es ameno y solo se vuelve un poco tediosa la lectura cuando se ejemplifican de forma muy minuciosa las distintas técnicas y su aplicación a diversos contextos El tema del pensamiento lateral es muy interesante. Hace tiempo que sentía curiosidad por conocer mejor de qué se trataba. Este libro ofrece una excelente explicación sobre el concepto de pensamiento lateral, su importancia en distintas áreas y las principales técnicas para ejercitarlo de forma deliberada y sistemática. El estilo del autor es ameno y solo se vuelve un poco tediosa la lectura cuando se ejemplifican de forma muy minuciosa las distintas técnicas y su aplicación a diversos contextos. Otro punto a favor es que el libro ofrece una serie de apéndices que resumen el contenido desarrollado para poder jerarquizarlo de una forma más clara.

  4. 5 out of 5

    Ahmad Sardar

    Few books have a potential to take your ability to the next level and Serious Creativity is one of them. Complete guide for creating and implementing new ideas. Ground Breaking stuff

  5. 4 out of 5

    m_forooz

    This review has been hidden because it contains spoilers. To view it, click here. * provocation methods: 1. moving on (without judgement, regardless of final result) 2. escape what's already there / taken for granted 3. exaggerate dimension or measurement 4. wouldn't it be nice if... 5. use a random word to base a concept around * can "value" be achieved in a simpler, more practical way that saves time (less energy, less mistakes)? * search for alternatives at different levels: 1. overall purpose, 2. concepts, 3. then detail level. * stage 1. focus - identify, clarify, choose * provocation methods: 1. moving on (without judgement, regardless of final result) 2. escape what's already there / taken for granted 3. exaggerate dimension or measurement 4. wouldn't it be nice if... 5. use a random word to base a concept around * can "value" be achieved in a simpler, more practical way that saves time (less energy, less mistakes)? * search for alternatives at different levels: 1. overall purpose, 2. concepts, 3. then detail level. * stage 1. focus - identify, clarify, choose subfocuses for later stage 2. technique - choice of technique, setting up a provocation, use of technique stage 3. output - extracting concepts, harvesting future concepts / projects / ideas * focus on matters everyone else has ignored * write down all brainstorming in a formal way to force yourself to be more definite in your own mind about the ideas and concepts (and "harvesting" or conjuring future ideas & concepts)

  6. 4 out of 5

    Christopher Moore

    If you wonder about you can become more creative, this book will be of assistance. de Bono takes you the process and teaches you how the brain works, and how you can work your brain to become more creative.

  7. 5 out of 5

    Filip De

    This book helped me to convince myself that creativity resides in everybody and that everybody can make use of their creative talent. I hope to be able to use this knowledge in my personal and in my working life.

  8. 4 out of 5

    Micheal Mckay

    Good material, but needed to be more succinct. The summary and appendixes capture the most relevant content; if you’re short for time, you can get the gist.

  9. 4 out of 5

    Lina Aljamal

    " إن أبسط وصف للتفكير الخلاق يكمن في مقولة أنك لا تستطيع أن تحصل على حفرة جديدة طالما أنك تحفر في نفس المكان ولكن على عمق أكبر " الكتاب جميل ومميز وهو وصفة لكل شخص يبحث عن الإبداع ،،، و يمكن استخدام عملية التفكير الإبداعي بالشركات وبالمدارس وغيرها من المجالات المختلفة فهو طريقة للتفكير و حل المشكلات وطرح أفكار جديدة ،،، طريقة الطرح بالكتاب و المواضيع التي تم التطرق لها تشمل جوانب التفكير الإبداعي وتغطيها . ولكن تبقى دائمًا معيقات الإبداع الخارجية هي التي تقف بوجه الأشخاص المبدعين والتي لا يمكن ال " إن أبسط وصف للتفكير الخلاق يكمن في مقولة أنك لا تستطيع أن تحصل على حفرة جديدة طالما أنك تحفر في نفس المكان ولكن على عمق أكبر " الكتاب جميل ومميز وهو وصفة لكل شخص يبحث عن الإبداع ،،، و يمكن استخدام عملية التفكير الإبداعي بالشركات وبالمدارس وغيرها من المجالات المختلفة فهو طريقة للتفكير و حل المشكلات وطرح أفكار جديدة ،،، طريقة الطرح بالكتاب و المواضيع التي تم التطرق لها تشمل جوانب التفكير الإبداعي وتغطيها . ولكن تبقى دائمًا معيقات الإبداع الخارجية هي التي تقف بوجه الأشخاص المبدعين والتي لا يمكن التحكم بحلها أو تجاهلها وهذه المعيقات هي التي تؤخر التطور و التقدم في دولنا العربية . "يجب أن تسمح الشركة بالإبداع وتدعمه"

  10. 5 out of 5

    Raghav Kakkar

    Author known for the concept of six thinking hats. For the ones that likes to think out of the box or "lateral think" about various things in life, this books all be treat to your eyes. The book provides practical tools for boosting creative thinking. It simplifies the process of creative thinking as a deliberate and formal skill rather than a god gifted talent. The language of the book is easy and I would recommend to any age. It is those kind of books that can can referred every now and then. E Author known for the concept of six thinking hats. For the ones that likes to think out of the box or "lateral think" about various things in life, this books all be treat to your eyes. The book provides practical tools for boosting creative thinking. It simplifies the process of creative thinking as a deliberate and formal skill rather than a god gifted talent. The language of the book is easy and I would recommend to any age. It is those kind of books that can can referred every now and then. Edward de Bono never fails in creating tools for future reference whenever we are in a cerebral process. Edward de Bono Serious Creativity: Using The Power Of Lateral Thinking To Create New Ideas

  11. 5 out of 5

    Javier Die Salguero

    Es un gran libro para aquellos que piensan que la creatividad es algo místico y solo al alcance de unos pocos. El autor explica el proceso creativo a a través del concepto de pensamiento lateral y describe una larga lista de técnicas para su aplicación, consiguiendo de esta manera que las ideas nuevas dejen de estar en manos de la inspiración. El tema me interesa muchísimo y lo considero de mucha utilidad, sin embargo me ha costado mucho terminar el libro. La parte teórica sobre el pensamiento l Es un gran libro para aquellos que piensan que la creatividad es algo místico y solo al alcance de unos pocos. El autor explica el proceso creativo a a través del concepto de pensamiento lateral y describe una larga lista de técnicas para su aplicación, consiguiendo de esta manera que las ideas nuevas dejen de estar en manos de la inspiración. El tema me interesa muchísimo y lo considero de mucha utilidad, sin embargo me ha costado mucho terminar el libro. La parte teórica sobre el pensamiento lateral y la descripción de las técnicas es interesante a la par que útil, pero la larga lista de ejemplos, la reiteración de ciertos conceptos y la concreción excesiva hacen la lectura algo pesada. Otro de los motivos que me echan para atrás es que siento que este libro está muy orientado a organizaciones y empresas. Es cierto que en este sector es sumamente importante la creatividad, pero un estilo de vida creativo e innovador no debería limitarse a lo laboral.

  12. 4 out of 5

    Cristian China birta

    Bună cartea asta ”Creativitatea serioasă”, bună rău! Pentru că, practic, îmi dă apă la moară. Pentru că eu zic de multă vreme că pur și simplu nu doar artiștii pot fi creativi (bine, unii spun că oricum în fiecare dintre noi zace un mare artist…), ci și oamenii care lucrează în alte domenii decât în artă, ca să îi zic așa, generic. Ori autorul Edward de Bono fix asta susține: creativitatea este ceva ce poate fi antrenat, luat la pilă, îmbunătățit, nu doar oftări prelungi și clipit des din ochi așt Bună cartea asta ”Creativitatea serioasă”, bună rău! Pentru că, practic, îmi dă apă la moară. Pentru că eu zic de multă vreme că pur și simplu nu doar artiștii pot fi creativi (bine, unii spun că oricum în fiecare dintre noi zace un mare artist…), ci și oamenii care lucrează în alte domenii decât în artă, ca să îi zic așa, generic. Ori autorul Edward de Bono fix asta susține: creativitatea este ceva ce poate fi antrenat, luat la pilă, îmbunătățit, nu doar oftări prelungi și clipit des din ochi așteptând să fii lovit de inspirație. Mai multe în recenzia video pe care am făcut-o cărții în acest episod din #RaftulLuiChinezu https://cristianchinabirta.ro/2018/12... Iar pentru toate recenziile cărților pe care le-am citit, vezi secțiunea specială de pe blog https://cristianchinabirta.ro/tag/carti/

  13. 4 out of 5

    Sam Stroud

    An interesting look into a new way of thinking expressly for the purpose of generating new ideas for creative endevours. I highly recommend taking notes as you read this, and highlighting sections that you find interesting as you go, because the material in this book is fairly dense. Depending on what you want to get out of it, there are also a number of sections that you can skip, should you wish. I personally skipped over the section in which de Bono discusses methods in which you can introduce An interesting look into a new way of thinking expressly for the purpose of generating new ideas for creative endevours. I highly recommend taking notes as you read this, and highlighting sections that you find interesting as you go, because the material in this book is fairly dense. Depending on what you want to get out of it, there are also a number of sections that you can skip, should you wish. I personally skipped over the section in which de Bono discusses methods in which you can introduce Lateral Thinking into an organisation, as I don't believe I'll have a need for that. Not yet, anyway. Overall, Serious Creativity is an interesting read, in which you are given plenty of tools to help you be more efficient in your creative efforts.

  14. 5 out of 5

    Luca

    This book is inspiring! It sets the concept of creative thinking under another light. The books provide a great structure to make you work with your creativity. The basic theory, the techniques and session's structures, how to harvest ideas, and how to finalize the whole session. All of this in great details. Is this book as good as E. De Bono says? Aren't there already better techniques out? The only way to answer this questions is to understand and try creative thinking first hand. This book is inspiring! It sets the concept of creative thinking under another light. The books provide a great structure to make you work with your creativity. The basic theory, the techniques and session's structures, how to harvest ideas, and how to finalize the whole session. All of this in great details. Is this book as good as E. De Bono says? Aren't there already better techniques out? The only way to answer this questions is to understand and try creative thinking first hand.

  15. 4 out of 5

    Craig

    As many of you know, I developed an enhanced method of group creativity (think brainstorming) called Infinite Ideas (for more information, visit ideas.coach). This book was my introduction to creativity. It is now out of print, but other de Bono books like Lateral Thinking or The Six Thinking Hats are great reads about creativity.

  16. 4 out of 5

    Joy

    Good tools to use as reference. However, the writing style is like a long professorial lecture (perhaps this is a generation gap because this was published before the current era of self-help/business/advice/psychology/behavioral science books.

  17. 5 out of 5

    Félix Mijango

    good book

  18. 4 out of 5

    Naved

    somewhat theoretical and less practical. Not bad for its generation.

  19. 5 out of 5

    Tu_vecino

    Buen libro sobre la creatividad pero le sobra un poco de autobombo

  20. 5 out of 5

    Saleem Sona

    I want to become more creative

  21. 4 out of 5

    Six

    not the easiest read, but artistic creativity is not creative thinking.

  22. 5 out of 5

    Andres Huerta

    Muy instructivo. Muy teorico. Muy sesudo. Leelo solo en caso de que quieras aplicar su conocimiento. No es adecuado para el mero entretenimiento.

  23. 4 out of 5

    Carmen Alicia

    Tiene capítulos que valen la pena, y vea que es una gran pena, porque de ninguna manera diría que es un libro fácil, vaga de una idea a la otra, toca haberle seguido los otros libros al autor para entender este, pero como inicié: lo poco bueno es muy bueno.

  24. 5 out of 5

    loafingcactus

    I really wanted to like this book, but the value just wasn't there. It is possible that the issue is that the book was groundbreaking in its time, but is now standard. Listen to almost any professional comedian describe how to invent a joke and the process they describe is this book. It is good to be reminded that this process can be useful for anything, though unfortunately the author only offers one specific example of how these techniques can be useful ALWAYS. I really wanted to like this book, but the value just wasn't there. It is possible that the issue is that the book was groundbreaking in its time, but is now standard. Listen to almost any professional comedian describe how to invent a joke and the process they describe is this book. It is good to be reminded that this process can be useful for anything, though unfortunately the author only offers one specific example of how these techniques can be useful ALWAYS.

  25. 5 out of 5

    Ana Lozoya

    Demuestra en esta obra que referirse al pensamiento creativo no es ninguna utopía: en el fondo, las herramientas formales de la creatividad de basan en la lógica de los sistemas de autoorganización, lejos del modelo 《fantasioso》 al que nos han acostumbrado ciertos investigadores con sus teorías. Los más de veinticinco años de experiencia,investigación y reflexión de su autor lo convierten en un libro fundamental para los que deben utilizar el pensamiento creativo en su vida cotidiana.

  26. 5 out of 5

    mavromou

    Es una muy buena guía explicativa del pensamiento lateral, sus fundamentos, técnicas sistemáticas y formas de aplicación. Si bien cualquiera que le interese el tema puede disfrutar el libro, entiendo que está dirigido a aquellos quienes pretendemos desarrollar el pensamiento creativo dentro de las organizaciones tanto a nivel individual como grupal. Es un libro imprescindible para profesores de creatividad.

  27. 4 out of 5

    Abe Hanara

    I recommened this read for those unfamiliar with edward de bonos work. An exciting read for those who see value in creativity and have seen value in a new idea. Sometimes this makes big jumps from one topic to another. That is just Edward De bono's writing styles. You'll get used to it. One of my favourites. I recommened this read for those unfamiliar with edward de bonos work. An exciting read for those who see value in creativity and have seen value in a new idea. Sometimes this makes big jumps from one topic to another. That is just Edward De bono's writing styles. You'll get used to it. One of my favourites.

  28. 5 out of 5

    Patrik Bystrom

    An excellent reference text for any organisation seeking to further its creative thinking. Detailed ideas for generating, developing, harvesting and implementing alternate thinking. Highly recommended for anyone who is seeking to refine their methods for generating new ideas.

  29. 5 out of 5

    Sameh Maher

    مرجع حقيقى للابداع حينا يصبح مادة تدرس وطريقة تطبق تمكن دى بونو بمهارة غير عادية ان يعطى طريقة للابداع اينما ووقتما شئت شئ اشبه بان تمسك الماء بقبضة يدك كتاب رائع

  30. 4 out of 5

    Tania

    its all a matter of logic

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