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Mktg 4 (with Marketing Coursemate with eBook Printed Access Card)

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Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.


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Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.

30 review for Mktg 4 (with Marketing Coursemate with eBook Printed Access Card)

  1. 4 out of 5

    Marifer

    HEY FOR ANYONE WHO IS INTERESTED IN GETTING THE BOOK AT A MORE CHEAPER PRICE https://www.librostec.com/pagina-del-... I BOUGHT IT THERE; AND SAVED ALOT OF MONEY HEY FOR ANYONE WHO IS INTERESTED IN GETTING THE BOOK AT A MORE CHEAPER PRICE https://www.librostec.com/pagina-del-... I BOUGHT IT THERE; AND SAVED ALOT OF MONEY

  2. 4 out of 5

    Laura Weigand

    I actually learned a lot from this book. It was easier to read than most text books. I appreciate that.

  3. 4 out of 5

    David Mattson

    An exciting book to read about getting a product idea began - known - and out there. This book has much to teach about Marketing. I recommend this book to you, even though for me; this book was a textbook. I would still recommend it to you.

  4. 4 out of 5

    Vanessa Convard

    Excellent marketing book, especially for someone new to marketing.

  5. 5 out of 5

    Alisha Brook

    Title: MKTG Series: - Author: Charles W. Lamb Jr., Carl D. McDaniel & Jane Summers Genre: Informational/ Business / Marketing Rating: 5 stars I found this a very useful and interesting book. It was recommended to me for my marketing course, and I would encourage anyone studying or interested in furthering their knowledge of marketing to add this book to their list. The text was set out in a clear, easy-to-read format with colourful pictures, graphs and tables to aid the text. This really assiste Title: MKTG Series: - Author: Charles W. Lamb Jr., Carl D. McDaniel & Jane Summers Genre: Informational/ Business / Marketing Rating: 5 stars I found this a very useful and interesting book. It was recommended to me for my marketing course, and I would encourage anyone studying or interested in furthering their knowledge of marketing to add this book to their list. The text was set out in a clear, easy-to-read format with colourful pictures, graphs and tables to aid the text. This really assisted with learning and made it much more enjoyable to read. A really fantastic addition to any marketing textbook collection.

  6. 4 out of 5

    Sarah

    I'm not a big fan of marketing, so I'm probably a bit biased in my rating. The informatin was well laid out and easy to follow. I really liked the format of the book. It was designed to be more like a magazine than a book, which made it easy to carry around and study from. I liked the study cards in the back of the book as well. I would do a final review of them right before my exams and the information was very useful. This was assigned for school, but I thought it was interesting to read in ge I'm not a big fan of marketing, so I'm probably a bit biased in my rating. The informatin was well laid out and easy to follow. I really liked the format of the book. It was designed to be more like a magazine than a book, which made it easy to carry around and study from. I liked the study cards in the back of the book as well. I would do a final review of them right before my exams and the information was very useful. This was assigned for school, but I thought it was interesting to read in general, which is rare for a textbook.

  7. 4 out of 5

    Marissa

    I really enjoyed this book (even though it was assigned reading) ;) . . . Modern and relevant. It was so "inspirational" I often got side-tracked thinking about entrepreneurship instead of doing my homework, though.....Fairly basic, and a bunch of it seemed familiar, but still gleaned a lot of new ideas. I really enjoyed this book (even though it was assigned reading) ;) . . . Modern and relevant. It was so "inspirational" I often got side-tracked thinking about entrepreneurship instead of doing my homework, though.....Fairly basic, and a bunch of it seemed familiar, but still gleaned a lot of new ideas.

  8. 5 out of 5

    Aneela Nasir

    This book offers a fresh take on marketing in the current world. Great for broadening perspective and improving your marketing strategies and becoming more creative as a professional. However, I felt that parts of this book could have offered more detail and thorough explanation.

  9. 4 out of 5

    Rob Mayfield

    This is probably the most enjoyable textbook I've ever had. It's a really easy read and has a lot of interesting real world examples. This is probably the most enjoyable textbook I've ever had. It's a really easy read and has a lot of interesting real world examples.

  10. 5 out of 5

    Noelle

    What great presentation! Material was presented in a manner that actually promotes not only an understanding, but actual interest in the field. Not at all boring.

  11. 5 out of 5

    Jennifer E

    School books are exciting. Ha-ha.

  12. 5 out of 5

    Rich

    Great Book with tons of information in the world of marketing.

  13. 4 out of 5

    Richie Miranda

    Very helpful in understanding the basics of marketing principles. A lot of good side bars in the book.

  14. 5 out of 5

    Melissa Smith

    Not my favorite class, but it was an informative read.

  15. 4 out of 5

    Petya

  16. 5 out of 5

    Gopal

  17. 4 out of 5

    Ronny Grethel

  18. 4 out of 5

    Peixin

  19. 4 out of 5

    jillian kegley

  20. 4 out of 5

    Drbass

  21. 4 out of 5

    Kasandra Caudle

  22. 4 out of 5

    Duane Correa Rangel Monteiro

  23. 5 out of 5

    ZUNLI TANG

  24. 5 out of 5

    Michelle

  25. 4 out of 5

    Dan

  26. 4 out of 5

    Trevor

  27. 4 out of 5

    Nastassia

  28. 5 out of 5

    Julián Palacios

  29. 5 out of 5

    Arsh Mehta

  30. 4 out of 5

    Samjhana

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