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Facebook Marketing for Dummies

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Discover how to leverage the power of the Facebook community to achieve your business marketing goals Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, adve Discover how to leverage the power of the Facebook community to achieve your business marketing goals Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing. Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook. A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment Shares strategies for successful Facebook advertising campaigns Demonstrates how to create widgets and Facebook applications Face it: this essential book contains everything you need to know for your foray into Facebook marketing. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.


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Discover how to leverage the power of the Facebook community to achieve your business marketing goals Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, adve Discover how to leverage the power of the Facebook community to achieve your business marketing goals Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing. Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook. A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment Shares strategies for successful Facebook advertising campaigns Demonstrates how to create widgets and Facebook applications Face it: this essential book contains everything you need to know for your foray into Facebook marketing. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

55 review for Facebook Marketing for Dummies

  1. 4 out of 5

    Andrew

    This is the first time I've read a "for Dummies" book. I kind of figured it would be like this: bland writing, lots of repetition, and lots of sections for dummies ("how to create a Facebook profile" - errr, okay.) Most of the info here could more easily be discovered and learned on Facebook itself. The interesting bits are unfortunately buried beneath boredom. This is the first time I've read a "for Dummies" book. I kind of figured it would be like this: bland writing, lots of repetition, and lots of sections for dummies ("how to create a Facebook profile" - errr, okay.) Most of the info here could more easily be discovered and learned on Facebook itself. The interesting bits are unfortunately buried beneath boredom.

  2. 5 out of 5

    Morgan

    It's somewhat outdated; three years is a long time in the internet age. Hopefully I'll be able to put some of it into practice, because I did learn a few things. It's somewhat outdated; three years is a long time in the internet age. Hopefully I'll be able to put some of it into practice, because I did learn a few things.

  3. 5 out of 5

    Al Capwned

    I can't say this book was a really helpful read. Most of the advice provided is more or less known by people who use Facebook regularly. I guess the fact that it's a For Dummies book makes it more of a beginner's guide and I just have too many expectations. I can't say this book was a really helpful read. Most of the advice provided is more or less known by people who use Facebook regularly. I guess the fact that it's a For Dummies book makes it more of a beginner's guide and I just have too many expectations.

  4. 5 out of 5

    Sonja

    Informative.

  5. 4 out of 5

    Jennifer

    As with most Dummies guides, this one is well-done, and spends at least as much time on the whys of Facebook marketing as the how-tos. That dedication to offering a firm grounding in the very basics of marketing is what manages to keep it relevant, despite the fact that (less than a year after publication) a good deal of its FB pointers are obsolete due to the rollout of a little thing called Timeline. I'll admit I started to fade out by the end, but overall it was concise and well-written, and As with most Dummies guides, this one is well-done, and spends at least as much time on the whys of Facebook marketing as the how-tos. That dedication to offering a firm grounding in the very basics of marketing is what manages to keep it relevant, despite the fact that (less than a year after publication) a good deal of its FB pointers are obsolete due to the rollout of a little thing called Timeline. I'll admit I started to fade out by the end, but overall it was concise and well-written, and it would be worth hunting down the updated edition as soon as Wiley manages to crank one out.

  6. 5 out of 5

    Andrew Saul

    Like any Dummies book it takes you from the very start of knowledge and builds quickly until you are approaching an expert level. The wealth of links and further suggested reading and research alone makes this worthwhile.

  7. 5 out of 5

    Aria Gmitter

    Read worthy. Wish I had read it a year ago when I was learning to use FB for business and writer platform development. This book is a time saver and even though some things have changed since the publication, it's still full of valuable info Read worthy. Wish I had read it a year ago when I was learning to use FB for business and writer platform development. This book is a time saver and even though some things have changed since the publication, it's still full of valuable info

  8. 5 out of 5

    PottWab Regional Library

    SM

  9. 4 out of 5

    Gaile

    I did not find this helpful at all. It was so confusing it made me dizzy.

  10. 5 out of 5

    Rob Roy

    Got some good ideas, but we will see how good once I put some of them into practice.

  11. 5 out of 5

    Antuan Simmons

    I was impressed with the information on privacy laws that I always look over on Facebook. I'm more of marketing and promotion nut. I was impressed with the information on privacy laws that I always look over on Facebook. I'm more of marketing and promotion nut.

  12. 4 out of 5

    Roilunggu

  13. 5 out of 5

    Amanda Houston

  14. 4 out of 5

    Ahmed Abdelsattar

  15. 5 out of 5

    Mark Carter

  16. 4 out of 5

    Jim Sterling

  17. 4 out of 5

    Mr John Schofield

  18. 5 out of 5

    Temple Williams

  19. 5 out of 5

    Hasna

  20. 4 out of 5

    Mark M. Whelan

  21. 4 out of 5

    John Murphy

  22. 4 out of 5

    Anne O'Connor

  23. 4 out of 5

    Hassna

  24. 5 out of 5

    Jim Turner

  25. 5 out of 5

    Two Readers in Love

  26. 4 out of 5

    Andrew Peter

  27. 5 out of 5

    Sandra Yearman

  28. 5 out of 5

    Raven

  29. 5 out of 5

    Petunia

  30. 4 out of 5

    Somkiat Chatchuenyot

  31. 4 out of 5

    Vincent Desjardins

  32. 4 out of 5

    Floresiana

  33. 5 out of 5

    Thanh

  34. 4 out of 5

    Benjamin

  35. 4 out of 5

    Lara

  36. 4 out of 5

    Mariah

  37. 4 out of 5

    Cyd

  38. 5 out of 5

    Fawn

  39. 5 out of 5

    Turkeysaladboy

  40. 4 out of 5

    Lisa

  41. 5 out of 5

    Chrysanthos

  42. 4 out of 5

    Amy

  43. 4 out of 5

    Angela Escobar

  44. 5 out of 5

    Leah

  45. 5 out of 5

    Troy Holt

  46. 4 out of 5

    Theresa

  47. 5 out of 5

    Frank

  48. 4 out of 5

    Asails F

  49. 5 out of 5

    Alycia

  50. 4 out of 5

    Ahmed Rashwan

  51. 5 out of 5

    Sunny

  52. 5 out of 5

    Gale Taylor

  53. 5 out of 5

    Vivian

  54. 5 out of 5

    Ben

  55. 5 out of 5

    Thomas Umstattd Jr.

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