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Publish. Market. Sell. How to Promote Your eBooks: Branding Your Pen Name Like the Pros

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From the moment you decide on your pen name, that name becomes an actual brand. You need to start building your pen name brand immediately. Waiting to publish your first eBook is just wasting time you could use doing something valuable for the brand itself. Anytime you put on your “author cap,” consider yourself in brand-building mode. Use your author name anytime you netwo From the moment you decide on your pen name, that name becomes an actual brand. You need to start building your pen name brand immediately. Waiting to publish your first eBook is just wasting time you could use doing something valuable for the brand itself. Anytime you put on your “author cap,” consider yourself in brand-building mode. Use your author name anytime you network or engage online, be it on your website, blog, social media networks, forums or virtual events. But what if you plan to use your real name to publish eBooks on Amazon and the likes? The same exact rules apply. You must consistently put in the work needed to build your authoring brand around that name if you want to be successful at selling eBooks online. Real Name Vs Pen Name What is a pen name? Also known as a pseudonym, it’s a fictitious name used by an author, writer or outsourcing publisher instead of her/his real name. Pen names are most often used for fiction when the content producer doesn’t want their real name tied to their chosen genre or niche for some reason. Numerous fiction writers use pseudonyms. Many extremely famous authors have never published under their real names. Some popular examples of celebrity pen names include: •Dr. Seuss is actually Theodore Seuss Geisel •J.K. Rowling is actually Joanne Rowling •Mark Twain is actually Samuel Clemens •Perez Hilton is actually Mario Armando Lavandeira, Jr. •Woody Allen is actually Allen Stewart Konigsberg In some cases, fans never discover the true identity of their favorite authors. For example, Professor X, author of In the Basement of the Ivory Tower, has never revealed his government name. When should you use your real name? What if you’re penning nonfiction? Well, if your content is related to your actual industry/field/niche, publishing in your real name helps you establish yourself as an industry expert. And that’s always good for business. For example, let’s say you’re a plumber publishing HOW TOs on DIY plumbing. This could be great for business. Say a potential customer lands on your website after searching for local plumbers on Yelp. She decides to Google you looking for reviews for your services. And right there on the first page of the search results are multiple plumbing-related eBooks published under your real name. Curiously, she clicks through to check them out on Amazon. Right in front of her, are multiple 5-star reviews from people who read your DIY plumbing eBooks and found them very useful. In her mind, you are definitely an expert who knows what he’s doing. You’ve just landed yourself a new local plumbing customer because she has no intentions of buying the eBook to learn how to fix those pipes herself! Your Readers Are Who Matter… Not You At the end of the day, marketing your eBook is about getting sales. Whether you use a pseudonym or your real name, eBook marketing is not about you. It’s about your target readers. And whether your content is fiction or nonfiction, its purpose must be to solve some type of problem for your target audience. For nonfiction writers, that means figuring out what problems your target market is currently having within the industry. Then, you do the research needed and put in the work to produce eBooks, paperbacks, audiobooks, videos, podcasts, webinars, online courses, offline courses, a website, blog posts and other types of content that solves those problems. I’ve had numerous people ask me how this applies to fiction… because they assume their content isn’t the answer to someone’s problem. When people conduct online searches on sites like Google and Amazon, they are having some sort of problem and they expect to solve it by using the internet. This eBook shows you how to brand your pen name and/or publishing company, so you become that industry expert in their eyes. Learn how to brand yourself as the solution to your target market's problems.


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From the moment you decide on your pen name, that name becomes an actual brand. You need to start building your pen name brand immediately. Waiting to publish your first eBook is just wasting time you could use doing something valuable for the brand itself. Anytime you put on your “author cap,” consider yourself in brand-building mode. Use your author name anytime you netwo From the moment you decide on your pen name, that name becomes an actual brand. You need to start building your pen name brand immediately. Waiting to publish your first eBook is just wasting time you could use doing something valuable for the brand itself. Anytime you put on your “author cap,” consider yourself in brand-building mode. Use your author name anytime you network or engage online, be it on your website, blog, social media networks, forums or virtual events. But what if you plan to use your real name to publish eBooks on Amazon and the likes? The same exact rules apply. You must consistently put in the work needed to build your authoring brand around that name if you want to be successful at selling eBooks online. Real Name Vs Pen Name What is a pen name? Also known as a pseudonym, it’s a fictitious name used by an author, writer or outsourcing publisher instead of her/his real name. Pen names are most often used for fiction when the content producer doesn’t want their real name tied to their chosen genre or niche for some reason. Numerous fiction writers use pseudonyms. Many extremely famous authors have never published under their real names. Some popular examples of celebrity pen names include: •Dr. Seuss is actually Theodore Seuss Geisel •J.K. Rowling is actually Joanne Rowling •Mark Twain is actually Samuel Clemens •Perez Hilton is actually Mario Armando Lavandeira, Jr. •Woody Allen is actually Allen Stewart Konigsberg In some cases, fans never discover the true identity of their favorite authors. For example, Professor X, author of In the Basement of the Ivory Tower, has never revealed his government name. When should you use your real name? What if you’re penning nonfiction? Well, if your content is related to your actual industry/field/niche, publishing in your real name helps you establish yourself as an industry expert. And that’s always good for business. For example, let’s say you’re a plumber publishing HOW TOs on DIY plumbing. This could be great for business. Say a potential customer lands on your website after searching for local plumbers on Yelp. She decides to Google you looking for reviews for your services. And right there on the first page of the search results are multiple plumbing-related eBooks published under your real name. Curiously, she clicks through to check them out on Amazon. Right in front of her, are multiple 5-star reviews from people who read your DIY plumbing eBooks and found them very useful. In her mind, you are definitely an expert who knows what he’s doing. You’ve just landed yourself a new local plumbing customer because she has no intentions of buying the eBook to learn how to fix those pipes herself! Your Readers Are Who Matter… Not You At the end of the day, marketing your eBook is about getting sales. Whether you use a pseudonym or your real name, eBook marketing is not about you. It’s about your target readers. And whether your content is fiction or nonfiction, its purpose must be to solve some type of problem for your target audience. For nonfiction writers, that means figuring out what problems your target market is currently having within the industry. Then, you do the research needed and put in the work to produce eBooks, paperbacks, audiobooks, videos, podcasts, webinars, online courses, offline courses, a website, blog posts and other types of content that solves those problems. I’ve had numerous people ask me how this applies to fiction… because they assume their content isn’t the answer to someone’s problem. When people conduct online searches on sites like Google and Amazon, they are having some sort of problem and they expect to solve it by using the internet. This eBook shows you how to brand your pen name and/or publishing company, so you become that industry expert in their eyes. Learn how to brand yourself as the solution to your target market's problems.

12 review for Publish. Market. Sell. How to Promote Your eBooks: Branding Your Pen Name Like the Pros

  1. 4 out of 5

    Michelle Fuqua

    Very Helpful Information I liked the direct approach the author presented to help authors build their brand. It takes more than just writing a book and Spicy K delineates the steps perfectly. She has provided useful information in a quick read without any fluff. I recommend this book for everyone who publishes and writes books as well as those who want to build their brand on social media!

  2. 4 out of 5

    PelicanFreak

    Cover: Awful. Lacks any professional or graphic design. Editing/Proofing: It isn't perfectly clean and it doesn't flow really well. Doesn't feel professionally edited. First impression: ‘If this person knew anything about book marketing, their cover wouldn’t look like this.’ That said, I realize some people just don’t even know what doesn’t look good, and/or just can’t afford graphic designers, etc. So I decided to move onto the content with a pointedly open mind. Ky points out off the bat that your Cover: Awful. Lacks any professional or graphic design. Editing/Proofing: It isn't perfectly clean and it doesn't flow really well. Doesn't feel professionally edited. First impression: ‘If this person knew anything about book marketing, their cover wouldn’t look like this.’ That said, I realize some people just don’t even know what doesn’t look good, and/or just can’t afford graphic designers, etc. So I decided to move onto the content with a pointedly open mind. Ky points out off the bat that your pen name is your brand and you need to act accordingly; this is very true and I’m in agreement initially. She launches into a ‘pen name vs real name’ discussion, which is a personal decision … she makes some good points here that someone trying to decide on might want to consider. Going into targeting the right audience, there are some more good points. Her own bio comes next and reads like a motivational speech; not my thing but that’s okay. I’m skeptical of some of the claims, mainly her claims to be in marketing when seeing how she markets herself. It goes on more than I’d care to read about her personal journey, but one could argue that it’s relevant. From here, it goes on as an instructional and most concepts I do agree with. I haven’t found anything new or learned anything from this, but some may. It’s often redundant, but that may well be on purpose to instill her points more. I was surprised to find that I agreed with so much of what’s in this book, given the awful cover. It seems the author does have a grip on some of the industry ‘how-to’ concepts, just doesn’t necessarily follow them herself. I wouldn’t recommend this as a bible for publishing by any means, but it does aim to drive home some important concepts so new and wanna-be authors may want to peruse it. 3 stars. ⭐️⭐️⭐️

  3. 5 out of 5

    Jamie Jack

    Disjointed and Disorganized As both a writer and a freelance editor, I'm always drawn to any book that has to do with writing, publishing, and book marketing that I see at my favorite book review sites. Having just recently published a book under a pen name, I was especially curious about this book. Unfortunately, I found this book to be a disjointed, organizational mess. Despite the very specific-sounding title and subtitle, I thought this book lacked focus. It isn't very long, approximately 16K Disjointed and Disorganized As both a writer and a freelance editor, I'm always drawn to any book that has to do with writing, publishing, and book marketing that I see at my favorite book review sites. Having just recently published a book under a pen name, I was especially curious about this book. Unfortunately, I found this book to be a disjointed, organizational mess. Despite the very specific-sounding title and subtitle, I thought this book lacked focus. It isn't very long, approximately 16K words. A full 30% of the book is the front matter, the introduction, and a message from the author. These sections actually do contain some of what I would consider middle-of-the-book content, but the information given is random and not organized. This doesn't leave much room in the rest of the book for what was shown in the table of contents. Things did not really improve when I got to the middle section of the book. The sections were not on point, sometimes going off; sometimes tangents were explored better than the topic heading. The writing was repetitive, sometimes between the middle chapters themselves and sometimes between the middle chapters and those first introductory pages. While the table of contents looks good, the book is so short that no topic is really discussed in enough detail. The author really needed to pull together all the information on the same topic and put it in the same place for the ease of the reader. I received a free copy of this book, but that did not affect my review.

  4. 4 out of 5

    Filip Fabijanić

  5. 4 out of 5

    Jan Oxholm Gordeladze

  6. 5 out of 5

    Morgaine Swann

  7. 5 out of 5

    Janice Stevens

  8. 5 out of 5

    Sandra

  9. 5 out of 5

    Nancy

  10. 4 out of 5

    John Bianconi

  11. 4 out of 5

    Miranda Baker

  12. 5 out of 5

    Jennifer Topscher

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