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Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

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Learn how to generate more traffic, leads, and sales into your online business by applying the founding principles of direct marketing, from the $100M entrepreneur and author of DotCom Secrets and Expert Secrets. Avoid the trap of focusing on a singular means of traffic (e.g., Facebook or Google ads), which, by the time you master it, becomes obsolete. Russell Brunson, CEO Learn how to generate more traffic, leads, and sales into your online business by applying the founding principles of direct marketing, from the $100M entrepreneur and author of DotCom Secrets and Expert Secrets. Avoid the trap of focusing on a singular means of traffic (e.g., Facebook or Google ads), which, by the time you master it, becomes obsolete. Russell Brunson, CEO and co-founder of the million-dollar company ClickFunnels, applies classic and foundational direct marketing techniques from newspapers, TV, radio, and direct mail to online businesses so you can get more traffic, leads, and sales to your website or funnel. Evergreen, relevant, yet no less urgent for its significance, this business guide will provide the online entrepreneur with a key cornerstone to success.


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Learn how to generate more traffic, leads, and sales into your online business by applying the founding principles of direct marketing, from the $100M entrepreneur and author of DotCom Secrets and Expert Secrets. Avoid the trap of focusing on a singular means of traffic (e.g., Facebook or Google ads), which, by the time you master it, becomes obsolete. Russell Brunson, CEO Learn how to generate more traffic, leads, and sales into your online business by applying the founding principles of direct marketing, from the $100M entrepreneur and author of DotCom Secrets and Expert Secrets. Avoid the trap of focusing on a singular means of traffic (e.g., Facebook or Google ads), which, by the time you master it, becomes obsolete. Russell Brunson, CEO and co-founder of the million-dollar company ClickFunnels, applies classic and foundational direct marketing techniques from newspapers, TV, radio, and direct mail to online businesses so you can get more traffic, leads, and sales to your website or funnel. Evergreen, relevant, yet no less urgent for its significance, this business guide will provide the online entrepreneur with a key cornerstone to success.

30 review for Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

  1. 5 out of 5

    Brian Sachetta

    I’m going to try to write this review without giving away the pith of the book, even though it's relatively simple. I’m sure you could find it in other reviews if you care to go looking for it. Anyway, this is the final book in the “Secrets” series from Brunson, and it finishes off that series pretty nicely. Whereas the first two books talk about sales funnels and establishing an expert presence online, respectively, this one ties everything together and provides the final piece of the puzzle — a I’m going to try to write this review without giving away the pith of the book, even though it's relatively simple. I’m sure you could find it in other reviews if you care to go looking for it. Anyway, this is the final book in the “Secrets” series from Brunson, and it finishes off that series pretty nicely. Whereas the first two books talk about sales funnels and establishing an expert presence online, respectively, this one ties everything together and provides the final piece of the puzzle — a solution to the "traffic problem." Why I think this book fits into the series so nicely is because it’s clear that, even with an amazing product, if you don't have customers, you don’t have a business. Thus, this one focuses on how we can attract said customers to us and start taking some sales. In terms of its content, I thought the first half was very eye-opening. It offers a simple yet effective strategy for finding folks who want your products and bringing them into your business / funnels. That strategy is super practical and actionable, and I will definitely be using it in the future. The second half, however, was a little bit more mundane for me, or at the very least, slightly less useful. Brunson covers a few different platforms (IG, Facebook, Google) and how to use them to gain traffic. The problem with this second half is that because the “secrets” of each platform change all the time, Brunson hesitates to dive too far into specifics. I don’t blame him for doing so, and I appreciate him being upfront about this, but it inevitably reveals the difficult nature of writing about such a subject. So, overall, I’d say that this one fits the mold of the series well and ties things together nicely. Though it’s not without some slower or less helpful parts, it most certainly provides value and leaves you with some actionable steps to take. It’s not my favorite of the series (“Dotcom Secrets” is), but I still think it’s definitely worth reading. -Brian Sachetta Author of “Get Out of Your Head”

  2. 4 out of 5

    Jenny Eastwood

    I’m usually a big fan of Brunson but this is my least favourite. The majority of the information here is either recycled from his previous two books or is completely unrealistic. His market strategy based on the “Dream 100” is fine when you’re Russell Brunson and people already know you and would be happy to have you on their channel. What if you’re a nobody, just getting started? What kind of leverage do you possibly have to get them to feature you? Also it bugs the hell out of me that he only onc I’m usually a big fan of Brunson but this is my least favourite. The majority of the information here is either recycled from his previous two books or is completely unrealistic. His market strategy based on the “Dream 100” is fine when you’re Russell Brunson and people already know you and would be happy to have you on their channel. What if you’re a nobody, just getting started? What kind of leverage do you possibly have to get them to feature you? Also it bugs the hell out of me that he only once towards the end of the book mentioned that he has a team who do it all for him. That publishing schedules he laid out for each platform are completely unrealistic if you plan to do even a half decent job of any of it. Rather than feeling inspired by his ability to be 100% across all platforms (thanks to his marketing team), it’s defeating. It’s simply not realistic for the average entrepreneur. I specialise in Instagram marketing and the content on Instagram was WEAK. No one is going to achieve any success at all with the strategies listed there and that’s a damn shame because many people take him word as gospel. There were a few good points here and there but honestly, this was a huge disappointment. More like social media for dummies.

  3. 5 out of 5

    Kevin Calhoun

    Lacks detail, some good ideas, but a long read for very little information

  4. 5 out of 5

    Adam Ashton

    Solid instalment of the ‘secrets trilogy’ but probably not as good as a stand alone book. Probably the weakest of the three for me, but good complimentary addition (largely because I’m early in the funnel building phase - perhaps later down the track this book will become more relevant)

  5. 5 out of 5

    William Liedner

    A blend of his two precious books. Just a few more irrelevant personal stories and a guide for kids on how to use Social Media.

  6. 5 out of 5

    Jonathan Courtney

    The perfect book for beginners and marketing experts alike.

  7. 4 out of 5

    Darjan Minov

    As usual with books like this one, there is a lot of fluff and filler content. However, Russell Brunson is knowledgeable and some of his ideas are good. Although the actual "traffic secrets" are age-old tactics, social media beginners should learn since day one in the business, they are a nice refresher. Sometimes the simplest things ARE the answer. For small businesses and solopreneurs, it will be difficult to execute them since they require a lot of personal and a lot of creative investment. Q As usual with books like this one, there is a lot of fluff and filler content. However, Russell Brunson is knowledgeable and some of his ideas are good. Although the actual "traffic secrets" are age-old tactics, social media beginners should learn since day one in the business, they are a nice refresher. Sometimes the simplest things ARE the answer. For small businesses and solopreneurs, it will be difficult to execute them since they require a lot of personal and a lot of creative investment. Quality is not an easy thing to maintain. If you would like to take one thing from this book, it is the understanding of funnels and list of tactics you can try out to see what fits best for you. I recommend the supplemental material if you have the e-book version. It has some nice worksheets and takeaways that are easily digestible and ready to use.

  8. 4 out of 5

    Marc Page

    I really liked that instead of giving current tricks to getting traffic from each platform, he instead show a pattern for finding out what the current tricks are, and show examples for four platforms. He also gives a daily/weekly/monthly schedule for activities to increase traffic on each platform in the example. If you did all four platforms, it would be a full-time job. Unfortunately, after he goes into the four platforms he then states that you should focus on one platform, the platform you a I really liked that instead of giving current tricks to getting traffic from each platform, he instead show a pattern for finding out what the current tricks are, and show examples for four platforms. He also gives a daily/weekly/monthly schedule for activities to increase traffic on each platform in the example. If you did all four platforms, it would be a full-time job. Unfortunately, after he goes into the four platforms he then states that you should focus on one platform, the platform you are most familiar with (wish that chapter would have been before the four platform chapters, I about burned myself out trying to do all four at once).

  9. 5 out of 5

    Chloë Forbes-Kindlen

    It's a smart blueprint any business owner can adopt and implement. I did find myself feeling like it was a little too prescriptive at times. I think the key is reading it through, taking a step back, and then figure out a way to marry the foundation principles taught with your own brand values. It's definitely a worthwhile read though, especially if you find yourself a little bit lost when it comes to growing and monetizing your website effectively. It's a smart blueprint any business owner can adopt and implement. I did find myself feeling like it was a little too prescriptive at times. I think the key is reading it through, taking a step back, and then figure out a way to marry the foundation principles taught with your own brand values. It's definitely a worthwhile read though, especially if you find yourself a little bit lost when it comes to growing and monetizing your website effectively.

  10. 5 out of 5

    Steve Allen

    Russell, You are a genius. In my opinion, this is your best book by far. Everything comes together and more. You have the ability to explain concepts with such clarity and in a gripping way. Your generosity in parting with this gold is amazing. If you want to understand internet marketing you can't do better than read Russell Brunson's books. Thank you, Russell, I won't waste the knowledge. Russell, You are a genius. In my opinion, this is your best book by far. Everything comes together and more. You have the ability to explain concepts with such clarity and in a gripping way. Your generosity in parting with this gold is amazing. If you want to understand internet marketing you can't do better than read Russell Brunson's books. Thank you, Russell, I won't waste the knowledge.

  11. 4 out of 5

    Dustin Overbeck

    It’s a good book talking about how to bring traffic to different funnels. I listened to this book on Audible. It’s over six hours long. I don’t know who has the patients to actively listen to all the content in this book, take notes and put it into action. I’d probably recommend somebody to find a summary instead that highlights the 80/20 of what should be the main points

  12. 4 out of 5

    Ed Barton

    It’s a Great Clickfunnels Ad - And More Brunson lives his model, and I’ve bought, and read, all the books. The book, part of a 4 part series that also includes an entire Clickfunnels ecosystem, discusses how to build, monetize and optimize the sales process. A good blueprint for success - even if it is a thinly veiled sales pitch.

  13. 4 out of 5

    Michael I Johnson

    A Step by Step Guide I was looking for a way to get traffic to information pages. This book over-delivers and goes a step further as you find and define customers first. The chapters on platforms became repetitive.

  14. 5 out of 5

    Cezar Halmagean

    Good, but not as good as the other two Maybe because the topic is not as sexy as the ones in other two books. Overall, there are enough takeaways to be worth reading, but I guess I was expecting a revelation of some sort.

  15. 5 out of 5

    Chris Tucker

    Amazing book, like all the others in the trilogy. If you are looking for actionable ways to get more traffic to any website or make connections in your industry this book is what you need! I am looking forward to a re-read of this book and implementing the strategies he shares.

  16. 5 out of 5

    maalik anderson

    Great book Learned a lot from this book it help me how to structure marketing and structure a web site to run a successful business.

  17. 5 out of 5

    Bálint

    it's ok. sales-y af which I did not like. it's ok. sales-y af which I did not like.

  18. 5 out of 5

    Sagar

    So addicted to this book I never ever read a compete book First time completed a book, thanks to Russell to taught me how fist, not giving me fish That's was true blessings So addicted to this book I never ever read a compete book First time completed a book, thanks to Russell to taught me how fist, not giving me fish That's was true blessings

  19. 4 out of 5

    M. Prime

    Tons of value, if you are a marketer you must read this book!

  20. 4 out of 5

    Jimmy Ferneyhough

    This is more of a fill in the blanks kinda of book. Russell’s other books are fantastic. This is not one of them

  21. 4 out of 5

    Matt Warcholiński

    Good for beginners - but I don't see any secrets here... Good for beginners - but I don't see any secrets here...

  22. 4 out of 5

    Kartik Jain

    Bekaar Not worth for every business and I don't like most of these techniques listed so better read some other books Bekaar Not worth for every business and I don't like most of these techniques listed so better read some other books

  23. 4 out of 5

    Erica

    Will have to read the other 3 to get the full picture

  24. 5 out of 5

    Biswas Prasana

    The Bible for Traffic Traffic secrets given in this book works irrespective of time, location and money. Billion dollars advice at such a low price from a multimillionaire.

  25. 4 out of 5

    Donna

    Great book in internet marketing that takes you step by step through what you need to do to see success quicker than doing it alone.

  26. 4 out of 5

    Joe Emery

    A lot of fluff and waffle.

  27. 5 out of 5

    Raejean

    So many amazing resources to feed your business!

  28. 4 out of 5

    Nemanja Kalanovic

    Value, value, value! This book is packed with soooo much value. Even if you are making millions, you'll still get new ideas to raise the bar. Value, value, value! This book is packed with soooo much value. Even if you are making millions, you'll still get new ideas to raise the bar.

  29. 4 out of 5

    Chris Humphrey

    Great book on building a new method of customer acquisition!

  30. 4 out of 5

    Kristijonas Klimaitis

    Nice frameworks, time to practice what I learned.

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