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The Neuroscience of Selling: Proven Sales Secrets to Win Over the Buyer's Heart and Mind

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A revolutionary way to increase your sales! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think. Global sales expert John Asher explores these hidden biases and brain stimuli, and provides tips and techniques to: Increase your likeability Steer a profitable conversation A revolutionary way to increase your sales! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think. Global sales expert John Asher explores these hidden biases and brain stimuli, and provides tips and techniques to: Increase your likeability Steer a profitable conversation Stand out from the competition Win customers for life! Discover real sales success and bring new value to your company! Note: The Introduction and Chapter One to The Neuroscience of Selling are adapted under license by SalesBrain, LLC, (c) 2002-2019.


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A revolutionary way to increase your sales! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think. Global sales expert John Asher explores these hidden biases and brain stimuli, and provides tips and techniques to: Increase your likeability Steer a profitable conversation A revolutionary way to increase your sales! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think. Global sales expert John Asher explores these hidden biases and brain stimuli, and provides tips and techniques to: Increase your likeability Steer a profitable conversation Stand out from the competition Win customers for life! Discover real sales success and bring new value to your company! Note: The Introduction and Chapter One to The Neuroscience of Selling are adapted under license by SalesBrain, LLC, (c) 2002-2019.

30 review for The Neuroscience of Selling: Proven Sales Secrets to Win Over the Buyer's Heart and Mind

  1. 5 out of 5

    Patrice Blanchard

    Short Book, too short to go deeply into a subject: "the use of biases in sales". The author speaks about sales an introductory way, more a sales 101 than anything else. Then he talks a little about "old and new brains", concepts never encountered before in any book about biases! Surprising and likely incorrect. Daniel Khanneman is in the bibliography but the author never speaks about the fast and slow brain, base of Khanneman's Nobel prize. The author also speaks about fMRI but never really expla Short Book, too short to go deeply into a subject: "the use of biases in sales". The author speaks about sales an introductory way, more a sales 101 than anything else. Then he talks a little about "old and new brains", concepts never encountered before in any book about biases! Surprising and likely incorrect. Daniel Khanneman is in the bibliography but the author never speaks about the fast and slow brain, base of Khanneman's Nobel prize. The author also speaks about fMRI but never really explains why he picks up the subject. Sounds scientific, I guess. About the biases, the real key element of this book (there are better sales books), it sounds like the author is not really sure about what they are and how to use them to manipulate and make a sale. See the "anchor" bias to realise that he doesn't master the concept. So a very short book about sales that provides nothing really new to the subject and misleads the reader when it speaks about neuroscience. Bummer! John Asher was Captain of a nuclear submarine. Second time that Captain experience doesn't seem to fit with writing and management.

  2. 4 out of 5

    Amit Verma

    It is a Book for people involved in selling something directly. It has no mention of MRI or neurologists as title may suggest. I expected a lot of psychological research and lots of brain circuits but nothing of that sort materialised. But in stead it focuses on various qualities a successful salesperson must possess. Book is informative and writing is simple. It describes things in stepwise pattern. It starts from initial idea, formulation of selling proposal, qualities of a good proposition and It is a Book for people involved in selling something directly. It has no mention of MRI or neurologists as title may suggest. I expected a lot of psychological research and lots of brain circuits but nothing of that sort materialised. But in stead it focuses on various qualities a successful salesperson must possess. Book is informative and writing is simple. It describes things in stepwise pattern. It starts from initial idea, formulation of selling proposal, qualities of a good proposition and what are things that put off client. It has only mention of brain in initial part where it says man has old brain ( intuitive) and logical. It is old brain that can be tricked or persuaded. It describes various biases with which both salesperson and client do suffer commonly. And at end various techniques of closing a deal are mentioned. Book is helpful but in no way unique or exceptional. Book title does not do justice with the content. Thanks netgalley and publisher for review copy.

  3. 4 out of 5

    Diane Hernandez

    The title of the Neuroscience of Selling is rather misleading because no specific scientific studies are mentioned in the book or end notes. In fact, this book is based on other pop culture books and articles about selling. The introduction had me thinking there were new ideas here. But, nope, it’s the same old hoary ideas with some fresh scientific jargon to pretty them up. How many people don’t already know that you lead with the customer’s needs, use bright colors and videos in presentations? I The title of the Neuroscience of Selling is rather misleading because no specific scientific studies are mentioned in the book or end notes. In fact, this book is based on other pop culture books and articles about selling. The introduction had me thinking there were new ideas here. But, nope, it’s the same old hoary ideas with some fresh scientific jargon to pretty them up. How many people don’t already know that you lead with the customer’s needs, use bright colors and videos in presentations? I truly didn’t see a single new idea here. There are a multitude of better sales books out there. In fact, the Neuroscience of Selling references many of them in its end notes. Overall, I can’t recommend this book. 2 stars. Thanks to Sourcebooks Non-fiction and NetGalley for a copy in exchange for my honest review.

  4. 4 out of 5

    James Coleman

    I’ve been a successful loan officer for 7 years and I bought this book to recommend to new loan officers that I will be training. There are some good nuggets here and a lot of tools that were a great refresher. The book is short and can be read in an hour or so. The ideas that the author speaks about are time tested. I have read many sales books and have seen some of the top performers in my industry give sales lectures and the concepts are the same. The reason I gave it a 4 star instead of 5 was I’ve been a successful loan officer for 7 years and I bought this book to recommend to new loan officers that I will be training. There are some good nuggets here and a lot of tools that were a great refresher. The book is short and can be read in an hour or so. The ideas that the author speaks about are time tested. I have read many sales books and have seen some of the top performers in my industry give sales lectures and the concepts are the same. The reason I gave it a 4 star instead of 5 was it seemed geared towards b2b sales but it’s only a matter of rephrasing some of the scripting/questions/actions - all in all it’s relatable. I gained a few new tactics so thanks, John. I really don’t understand all the subpar reviews, but I’m not really surprised as I feel Good-Reads seems to be gaining former “professional” yelpers.

  5. 5 out of 5

    Eric Mayle

    Nice little primer/brush-up for people who work with people. Based in research (which I like), occasionally lacking artistry or humanity (less ideal), but a good little 1-hour read to refresh concepts.

  6. 4 out of 5

    Amanda Almeida

    This book is great for people in business looking to tighten up their sales techniques. Also, a plus is it’s so concise and such a quick read that I can implement the ideas quickly and use it to reference later!

  7. 5 out of 5

    Connor

    Book is great if you are a businessman who conducts lots of meetings. But other than that it doesnt really discuss a lot about the science behind consumerism

  8. 5 out of 5

    Brooke

    Simple but applicable: good reminders

  9. 4 out of 5

    Heather Bennett

    The Neuroscience of Selling is not a unique book and much of this information has been out there already. A quick and easy read.

  10. 4 out of 5

    Max

  11. 4 out of 5

    Kelsey

  12. 4 out of 5

    Katrina Orr

  13. 4 out of 5

    Katelyn Brumbaugh

  14. 4 out of 5

    Hermana Noronha

  15. 4 out of 5

    Justin Withrow

  16. 5 out of 5

    Lauren Morrill

  17. 5 out of 5

    Alain Burrese

  18. 4 out of 5

    Anthony Vernon

  19. 5 out of 5

    Christopher

  20. 5 out of 5

    Jovany Agathe

  21. 4 out of 5

    Mel

  22. 4 out of 5

    Lisa Beeler

  23. 5 out of 5

    Tassia

  24. 5 out of 5

    Anthony Federico

  25. 5 out of 5

    Skye Troy

  26. 4 out of 5

    Collin Flaherty

  27. 5 out of 5

    Nicholas Cottrell

  28. 4 out of 5

    Jessica

  29. 5 out of 5

    Madison Brown

  30. 4 out of 5

    Jesus Galindo

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