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HBR's 10 Must Reads on AI, Analytics, and the New Machine Age (with bonus article "Why Every Company Needs an Augmented Reality Strategy" by Michael E. Porter and James E. Heppelmann)

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Machine learning and data analytics are powering a wave of groundbreaking technologies. Is your company ready?If you read nothing else on how intelligent machines are revolutionizing business, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how these technologies work toge Machine learning and data analytics are powering a wave of groundbreaking technologies. Is your company ready?If you read nothing else on how intelligent machines are revolutionizing business, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how these technologies work together, how to adopt them, and why your strategy can't ignore them. In this book you'll learn how: Data science, driven by artificial intelligence and machine learning, is yielding unprecedented business insights Blockchain has the potential to restructure the economy Drones and driverless vehicles are becoming essential tools 3-D printing is making new business models possible Augmented reality is transforming retail and manufacturing Smart speakers are redefining the rules of marketing Humans and machines are working together to reach new levels of productivity This collection of articles includes "Artificial Intelligence for the Real World," by Thomas H. Davenport and Rajeev Ronanki; "Stitch Fix's CEO on Selling Personal Style to the Mass Market," by Katrina Lake; "Algorithms Need Managers, Too," by Michael Luca, Jon Kleinberg, and Sendhil Mullainathan; "Marketing in the Age of Alexa," by Niraj Dawar; "Why Every Organization Needs an Augmented Reality Strategy," by Michael E. Porter and James E. Heppelmann; "Drones Go to Work," by Chris Anderson; "The Truth About Blockchain," by Marco Iansiti and Karim R. Lakhani; "The 3-D Printing Playbook," by Richard A. D’Aveni; "Collaborative Intelligence: Humans and AI Are Joining Forces," by H. James Wilson and Paul R. Daugherty; "When Your Boss Wears Metal Pants," by Walter Frick; and "Managing Our Hub Economy," by Marco Iansiti and Karim R. Lakhani.


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Machine learning and data analytics are powering a wave of groundbreaking technologies. Is your company ready?If you read nothing else on how intelligent machines are revolutionizing business, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how these technologies work toge Machine learning and data analytics are powering a wave of groundbreaking technologies. Is your company ready?If you read nothing else on how intelligent machines are revolutionizing business, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how these technologies work together, how to adopt them, and why your strategy can't ignore them. In this book you'll learn how: Data science, driven by artificial intelligence and machine learning, is yielding unprecedented business insights Blockchain has the potential to restructure the economy Drones and driverless vehicles are becoming essential tools 3-D printing is making new business models possible Augmented reality is transforming retail and manufacturing Smart speakers are redefining the rules of marketing Humans and machines are working together to reach new levels of productivity This collection of articles includes "Artificial Intelligence for the Real World," by Thomas H. Davenport and Rajeev Ronanki; "Stitch Fix's CEO on Selling Personal Style to the Mass Market," by Katrina Lake; "Algorithms Need Managers, Too," by Michael Luca, Jon Kleinberg, and Sendhil Mullainathan; "Marketing in the Age of Alexa," by Niraj Dawar; "Why Every Organization Needs an Augmented Reality Strategy," by Michael E. Porter and James E. Heppelmann; "Drones Go to Work," by Chris Anderson; "The Truth About Blockchain," by Marco Iansiti and Karim R. Lakhani; "The 3-D Printing Playbook," by Richard A. D’Aveni; "Collaborative Intelligence: Humans and AI Are Joining Forces," by H. James Wilson and Paul R. Daugherty; "When Your Boss Wears Metal Pants," by Walter Frick; and "Managing Our Hub Economy," by Marco Iansiti and Karim R. Lakhani.

30 review for HBR's 10 Must Reads on AI, Analytics, and the New Machine Age (with bonus article "Why Every Company Needs an Augmented Reality Strategy" by Michael E. Porter and James E. Heppelmann)

  1. 5 out of 5

    Ayushi Agrawal

    An informative read without being over-technical. It touch bases on various emerging technologies and their present as well as potential impact. A key point all these articles stress upon is -why humans should not be threatened by the adoption of these technologies or assume that their jobs will become extinct.

  2. 5 out of 5

    Nabhan

    Read a couple of essays from this series. Drones go to work by Chris Anderson is pretty cool. Truth About Blockchain is another good one. The author has strong arguments and a positive outlook on the adoption of blockchain, giving reference to and comparing it with the evolutionary phases of TCP/IP - single use, localized use, substituion, eventually leading to transformation. I'm super excited to experience its wider localization in the near future. I know NYSE and Fidelity and some other compa Read a couple of essays from this series. Drones go to work by Chris Anderson is pretty cool. Truth About Blockchain is another good one. The author has strong arguments and a positive outlook on the adoption of blockchain, giving reference to and comparing it with the evolutionary phases of TCP/IP - single use, localized use, substituion, eventually leading to transformation. I'm super excited to experience its wider localization in the near future. I know NYSE and Fidelity and some other companies are testing it out. Will I be alive long enough to witness a broader substituion, based on present (and valid) roadblocks? I'm not certain, but seems very possible. Marketing in the Age of Alexa was pretty thought provoking as well. Marketers now possess greater economies of scope and the possibilities are beginning to be endless. It's a bit scary, considering how powerful and intrusive AI can get and I hope cyber laws and regulatory bodies can keep up. This Must Read series got me so hyped for the future of technology.

  3. 5 out of 5

    Konstantinos Boulis

    Concise articles on broad subjects around the new machine age. I enjoyed the fact that the book covered multiple technologies and not just big data or AI. The business value potential of 3D printing, augmented reality, drones and blockchain are analyzed in distinct chapters. If you are looking for a quick introduction to the business side of these exciting technologies this book is certainly a great read.

  4. 5 out of 5

    Bojan Tunguz

    This is an eclectic selection of articles from Harvard Business Review on all sorts of issues loosely related to "Artificial Intelligence" (AI). Even taking into the account that what is most often presented as AI is really various aspects of Machine Learning (ML), this book goes well beyond that in terms of topics are covered. It would be more fair to say that this is a book on various forms of technological disruption that may or may not materialize in the near future (Blockchain and "Hub Econ This is an eclectic selection of articles from Harvard Business Review on all sorts of issues loosely related to "Artificial Intelligence" (AI). Even taking into the account that what is most often presented as AI is really various aspects of Machine Learning (ML), this book goes well beyond that in terms of topics are covered. It would be more fair to say that this is a book on various forms of technological disruption that may or may not materialize in the near future (Blockchain and "Hub Economy" for instance.) Nonetheless, most of the pieces are fairly interesting to those of us who grok tech aspects of the business world. A few articles, though, are a little more than glorified puff pieces. The book is also a couple of years old, which makes some of the discussion feel a bit dated. This is the (un)fortunate side effect of writing about the subject that moves incredibly fast. Overall, this book is a mostly enjoyable read, and would recommend it.

  5. 5 out of 5

    Choonghwan

    There is always hype when a new technology emerges. This book helps us discern what is doable from what is impractical.

  6. 4 out of 5

    Ayush Saran

    HBR's 10 must reads series is one of the best collection of books I've come across. HBR themselves compile a collection of 10 really impactful essays on certain topics, pertaining to management, business strategy, technology and the works. This book was centered more along the coalition of business and technology's integration in the 21st century. Not only are the essays relevant to the modern timeline, they're also extremely visionary in their approach. With topics ranging from Digital Personal HBR's 10 must reads series is one of the best collection of books I've come across. HBR themselves compile a collection of 10 really impactful essays on certain topics, pertaining to management, business strategy, technology and the works. This book was centered more along the coalition of business and technology's integration in the 21st century. Not only are the essays relevant to the modern timeline, they're also extremely visionary in their approach. With topics ranging from Digital Personal Assistants to understanding upcoming fields like Blockchain and Cloud Computing, this book covers a wide spectrum maintaining a consistent style of writing that doesn't make them seem too overwhelming, while at the same time, educating the reader about the topic to a good extent. One of the standout features is a small section where they list, in a bulletin format, the various points of discussion, which adds some structure to the article. Some of the articles are really eye opening, specifically the ones about, Shift from Pull to Push Marketing to better sell products on Personal Assistant platforms, A new era of Blockchain, Virtual Reality's influence in the future are just some of them. A mix of authors for each essay reduces the monotonous tone some non fiction books have. All in all its a great read, the content is easily relatable and understandable for people of all age groups.

  7. 5 out of 5

    Warren Mcpherson

    A short, diverse selection of articles on emerging technologies. For abstract technologies, the descriptions of developing business models can be very good, It describes the foreseeable impact they will have. It is also very interesting to consider the shifting implications for business strategy. The articles are a little uneven, one made bazaar use of acronyms and they all had very different scopes. I thought AI would be a theme for most of the book but it wasn't. The diversity helped make the A short, diverse selection of articles on emerging technologies. For abstract technologies, the descriptions of developing business models can be very good, It describes the foreseeable impact they will have. It is also very interesting to consider the shifting implications for business strategy. The articles are a little uneven, one made bazaar use of acronyms and they all had very different scopes. I thought AI would be a theme for most of the book but it wasn't. The diversity helped make the book very stimulating and I would highly recommend it for anyone interested in technology.

  8. 4 out of 5

    Jimmy

    The book contains 11 articles on different technological domains - artificial intelligence; algorithms; augmented reality; drones; blockchain; and 3D printing. Authors wrote about how these technologies are employed as solutions or enhancements to different industries and companies, including the various approach to understand and deploy them by providing strategies; adoption framework; business model; business process guidelines and related implemented examples.

  9. 4 out of 5

    Stevo Brock

    This book was a Best of the Best for the month of November, 2019, as selected by Stevo's Book Reviews on the Internet / Stevo's Nobel Ideas. You can find me at http://forums.delphiforums.com/stevo1, on my Stevo's Novel Ideas Amazon Influencer page (https://www.amazon.com/shop/stevo4747), on Twitter (https://twitter.com/Stevo4747), on LinkedIn (https://www.linkedin.com/in/brocksteve/) or search for me on Google for many more reviews and recommendations. This book was a Best of the Best for the month of November, 2019, as selected by Stevo's Book Reviews on the Internet / Stevo's Nobel Ideas. You can find me at http://forums.delphiforums.com/stevo1, on my Stevo's Novel Ideas Amazon Influencer page (https://www.amazon.com/shop/stevo4747), on Twitter (https://twitter.com/Stevo4747), on LinkedIn (https://www.linkedin.com/in/brocksteve/) or search for me on Google for many more reviews and recommendations.

  10. 4 out of 5

    Charlotte

    Didn't read the whole book but picked articles of interest. Very business-focused (which makes sense given the format). Interesting insights into different models. The fact that some of the articles were sponsored by Google amongst others made me a bit skeptical of the accuracy/objectivity of the facts/opinions presented. Didn't read the whole book but picked articles of interest. Very business-focused (which makes sense given the format). Interesting insights into different models. The fact that some of the articles were sponsored by Google amongst others made me a bit skeptical of the accuracy/objectivity of the facts/opinions presented.

  11. 5 out of 5

    Shane

    Okay, just okay - especially now in 2020. Some articles better than others, largely driven by personal interest. I liked the one towards the end on AI because it cited interesting scientific studies that make one think. Funny to hear the venerable Michael Porter in 2017 conjecture wildly about "revolutionary AR/VR." It's like a front row seat to the early phases of Gartner's Hype Cycle. Okay, just okay - especially now in 2020. Some articles better than others, largely driven by personal interest. I liked the one towards the end on AI because it cited interesting scientific studies that make one think. Funny to hear the venerable Michael Porter in 2017 conjecture wildly about "revolutionary AR/VR." It's like a front row seat to the early phases of Gartner's Hype Cycle.

  12. 5 out of 5

    Alexis

    Intriguing read This was a great overview of a lot of different aspects regarding technology, obviously AI. I enjoyed learning more about the field and the creative applications that may come out in the future. Good for any business.

  13. 5 out of 5

    Tim Fiscus

    This book was very informative and not too over the top technically. It is broken down more into ten longer magazine articles on unique topics. You could read one article and put it down and not have to worry about reconnecting with the thread of the previous chapter.

  14. 4 out of 5

    Alex Cuciurean

    Good high level introduction to the topics with sporadic more elaborated ideas every now and then. If you are truly interested in the topics, perhaps you should read more in depth analysis. The devil is always in the details.

  15. 5 out of 5

    Allan Benson

    Enjoyable read, for someone newly involved in data, analytics and data driven technology this was an excellent and diverse introduction and also quite useful as we like other organizations seek to build our digital capability and reimagine how we work.

  16. 4 out of 5

    Eduardo Taylor

    Here's the mind expanding read I was looking for. The essays are simply amazing, I keep recommending this to all my friends when we are talking about the future of business. Go ahead and treat yourself to the future. Here's the mind expanding read I was looking for. The essays are simply amazing, I keep recommending this to all my friends when we are talking about the future of business. Go ahead and treat yourself to the future.

  17. 5 out of 5

    Neil H

    Every single article demands that you read them. Curated from established technological knowledge writers. You would be hard pressed not to want to understand some of the most important burgeoning technological techniques that could be foundational for the future.

  18. 5 out of 5

    Venkata Atluru

    This review has been hidden because it contains spoilers. To view it, click here. Wat to read

  19. 4 out of 5

    Nirali ZZaveri

    A very obvious curation of pieces on the importance of data. Nothing you will miss.

  20. 4 out of 5

    Kamalika

    Absolutely loved it.

  21. 4 out of 5

    Juan Martín

    Great colection of works on subjects as AI, blockchain, 3D prints, and more. Very insightful and concrete. I definetely would read them again

  22. 4 out of 5

    Nayyer Rahman

    Good one

  23. 4 out of 5

    pernille kvamsdal

    Covering multiple technologies, these are stories about the potential that comes from a human/mashine interface that leverage each ones strengths. Springled with a few business strategy considerations.

  24. 4 out of 5

    Arfan Ismail

    One of HBR's 10 must reads, this book doesn't dissapoint. An excellent text that provides insightful analysis of the role AI plays and will increasingly play in industry. The big take-away from the book, as with many other texts in the field, is the proposition that AI will augment and not replace humans. The challenge then is not to find the processes than can be replaced by AI, but the processes than can be enhanved by AI whereby human-machine collaboration is achieved that maximises outcomes. One of HBR's 10 must reads, this book doesn't dissapoint. An excellent text that provides insightful analysis of the role AI plays and will increasingly play in industry. The big take-away from the book, as with many other texts in the field, is the proposition that AI will augment and not replace humans. The challenge then is not to find the processes than can be replaced by AI, but the processes than can be enhanved by AI whereby human-machine collaboration is achieved that maximises outcomes. The text covers a range of technologies not just AI, such as drones, blockchain and AR. Many senior leaders in industry will be working through each of these trying to calculate the marignal gains each may/can provide so the text offers some great insights in that regard. One memorable quote that stuck in the mind is from Chris Anderson on Drones, where he says that when conceptualising uses of drones, 'rather than seeing "airplanes without pilots", we saw "smartphones with propellers"' (p. 81). All in all, a great read and well recommended.

  25. 5 out of 5

    Snurre Jensen

  26. 4 out of 5

    Casey Jewell

  27. 5 out of 5

    SARAYU SAMPEENONG

  28. 4 out of 5

    Eduardo Clemente

  29. 4 out of 5

    Michael B.

  30. 5 out of 5

    Francis

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