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Don't Get Taken Every Time: The Ultimate Guide to Buying or Leasing a Car in the Showroom or on the Internet

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For fifteen years, automotive consumer expert and former auto dealer Remar Sutton has helped hundreds of thousands of car buyers to get the best deal in town. This completely new edition protects car buyers from the dealers' latest secret weapon-the Internet. Even the smallest bit of information entered on a Web site can give dealers what they need to take unfair advantage For fifteen years, automotive consumer expert and former auto dealer Remar Sutton has helped hundreds of thousands of car buyers to get the best deal in town. This completely new edition protects car buyers from the dealers' latest secret weapon-the Internet. Even the smallest bit of information entered on a Web site can give dealers what they need to take unfair advantage of their customers. From shopping and negotiating to financing, Sutton exposes car dealers' scams and gives you step-by-step instructions on how to get the best deal. With vital information about Internet shopping, privacy issues and how to use the Internet safely, and taking on the dealers, Sutton's guide is a must-read before stepping into a real or virtual showroom.


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For fifteen years, automotive consumer expert and former auto dealer Remar Sutton has helped hundreds of thousands of car buyers to get the best deal in town. This completely new edition protects car buyers from the dealers' latest secret weapon-the Internet. Even the smallest bit of information entered on a Web site can give dealers what they need to take unfair advantage For fifteen years, automotive consumer expert and former auto dealer Remar Sutton has helped hundreds of thousands of car buyers to get the best deal in town. This completely new edition protects car buyers from the dealers' latest secret weapon-the Internet. Even the smallest bit of information entered on a Web site can give dealers what they need to take unfair advantage of their customers. From shopping and negotiating to financing, Sutton exposes car dealers' scams and gives you step-by-step instructions on how to get the best deal. With vital information about Internet shopping, privacy issues and how to use the Internet safely, and taking on the dealers, Sutton's guide is a must-read before stepping into a real or virtual showroom.

30 review for Don't Get Taken Every Time: The Ultimate Guide to Buying or Leasing a Car in the Showroom or on the Internet

  1. 4 out of 5

    Keith

    We are considering a new car purchase in the coming months so I picked this book up after reading some positive reviews on it. The approach to car buying outlined in the book is extremely well thought out and I plan to use it when we do make our purchase, although some of it definitely seems like too much work and I will probably not follow through on all of the steps. The descriptions of some of the darker aspects of the car industry are eye-opening, but he definitely goes way over the top in hi We are considering a new car purchase in the coming months so I picked this book up after reading some positive reviews on it. The approach to car buying outlined in the book is extremely well thought out and I plan to use it when we do make our purchase, although some of it definitely seems like too much work and I will probably not follow through on all of the steps. The descriptions of some of the darker aspects of the car industry are eye-opening, but he definitely goes way over the top in his discussions of what they can do, particularly when he discusses how they use the internet to know every little detail of your life. What was really illuminating for me was his discussion of the way the industry has changed in response to the ready availability of information on the internet. The last time I bought a car, which was over a decade ago, the big thing was the rise of sites like Edmunds that told you what dealers paid for their cars so that you could hold them to a reasonable profit margin. Today, these sites have basically gotten into bed with the dealers (all of these "consumer" car buying sites now have links to ... guess what! Get a quote from a dealer! How convenient!) and the dealers have come up with other ways to profit from car buyers, with trade-in values, financing, and add-ons being the primary profit drivers instead of sticker price. I would recommend this book to anyone buying a car with the caveat that he is way overestimating the capability of car dealers to invade your life and privacy.

  2. 4 out of 5

    Gina

    opened my eyes to how evil the car industry is, but I think some of it is out-dated or over-the-top in its accusations. definitely is helping me prepare to buy a car and not get swindled, though. has a great chart in it to help you calculate what your car payment would be with different variables. Also gives lots of advice on which websites are worth using in your search, and how to find the true invoice price on new cars. Too wordy, but worth skimming for the valuable stuff.

  3. 4 out of 5

    Venkataraman

    Very honest, bold book from a person, who knows the backstage tactics of Dealers selling drama. Though, very lengthy book (around 475 pages) and little dry in the beginning, where he startlingly explains the imaginary dealer shop and imaginary sales person and their black magic tricks, the initial portion prepares us for the other sections of the book, where he details us through the trade-in, buying new/used cars, even leasing a car from dealer. We have to appreciate Remar Sutton for his whistl Very honest, bold book from a person, who knows the backstage tactics of Dealers selling drama. Though, very lengthy book (around 475 pages) and little dry in the beginning, where he startlingly explains the imaginary dealer shop and imaginary sales person and their black magic tricks, the initial portion prepares us for the other sections of the book, where he details us through the trade-in, buying new/used cars, even leasing a car from dealer. We have to appreciate Remar Sutton for his whistle blower skills to understand the wrongdoings of the dealership world. I would suggest anybody considering buying/selling car to read this book. This book will definitely save atleast few hundred dollars, if not thousands of dollars in the wallet. Highly recommend.

  4. 4 out of 5

    Divyansh

    Although quite dry in the beginning, the book is an absolute must-read for anyone new (or even old) into the car-buying process so as to not get ripped off at dealerships whether it be in the form of financing, add-ons and what not.

  5. 4 out of 5

    Shane

    The best book I've seen on how to buy a new or used car. Sutton explains all the techniques the auto dealers use to get you to buy at THEIR price. Sutton explains how you can buy at YOUR price. One thing he doesn't cover that dealerships are doing now, is the dealership that says, "No bargaining necessary, we already have our cars marked at their lowest prices. No need to negotiate." Unless you trust these guys and want to spend more than you really need, I'd stay away from this kind of dealersh The best book I've seen on how to buy a new or used car. Sutton explains all the techniques the auto dealers use to get you to buy at THEIR price. Sutton explains how you can buy at YOUR price. One thing he doesn't cover that dealerships are doing now, is the dealership that says, "No bargaining necessary, we already have our cars marked at their lowest prices. No need to negotiate." Unless you trust these guys and want to spend more than you really need, I'd stay away from this kind of dealership just like the plague.

  6. 5 out of 5

    Laurie

    If you are in the market for a new or used car, be sure to read this book first! It tells the sneaky tricks that "Killer Monsoon", a top car salesman, uses to gain the most profit for the dealership at your expense! Recently revised and updated, this edition also covers Internet sales and leases and shows us how to get around the dealer-controlled web sites. It also helps readers to understand their own emotions about cars, the pitfalls of financing, and how to negotiate to get the very best dea If you are in the market for a new or used car, be sure to read this book first! It tells the sneaky tricks that "Killer Monsoon", a top car salesman, uses to gain the most profit for the dealership at your expense! Recently revised and updated, this edition also covers Internet sales and leases and shows us how to get around the dealer-controlled web sites. It also helps readers to understand their own emotions about cars, the pitfalls of financing, and how to negotiate to get the very best deal. After reading it, I feel wiser about dealing with salespeople in other venues as well.

  7. 4 out of 5

    TC

    Do NOT buy a car without reading this book first! Written by a former car salesman, it shows you all the standard tricks salesmen use to make you spend more money on a car than you should. And just because it was written in the 90's, don't think it's not relevant today. I actually went to a local car dealer and spotted at least 4 of these tactics being used on me. I didn't buy the car and never went back to that dealership again. Do NOT buy a car without reading this book first! Written by a former car salesman, it shows you all the standard tricks salesmen use to make you spend more money on a car than you should. And just because it was written in the 90's, don't think it's not relevant today. I actually went to a local car dealer and spotted at least 4 of these tactics being used on me. I didn't buy the car and never went back to that dealership again.

  8. 4 out of 5

    Steve Carroll

    You should definitely read this before buying a car. I just finished my first negotiation after reading it and it was amazing to walk through almost every trick the salesman pulled and catalog their appearance in this book. It feels so much more empowering to by a car when you know a bit more about how it is going down and having a basic algorithm to adapt to your own situation

  9. 4 out of 5

    Rachael

    I guess we'll find out how helpful this book was when I actually try to buy a car. I pretty much used this book as a delaying tactic because I really don't want to buy a car at all and I tried to read this as slowly as possible. But I can say that I learned everything I know about car buying from this book. I guess we'll find out how helpful this book was when I actually try to buy a car. I pretty much used this book as a delaying tactic because I really don't want to buy a car at all and I tried to read this as slowly as possible. But I can say that I learned everything I know about car buying from this book.

  10. 4 out of 5

    John Orman

    Quite a compendium of gotchas and watch-out-fors regarding the car selling process and techniques designed to rip off the naive car buyer. Could save you some money on your next visit to the car lot or the internet sales websites.

  11. 4 out of 5

    Christian Ternus

    I recently bought a used car, and this guide proved helpful in arming me to negotiate with the dealership. While Sutton can be hyperbolic at times, presenting salesmen as unscrupulous sharks with the dealership as their feeding pond, the book does contain some useful tips.

  12. 5 out of 5

    Cyndi

    Excellent book on how to buy a new car and avoid all the absurd games car dealers like to play.

  13. 4 out of 5

    Jeff

    Indispensable for anyone in the market for a new or used car. Spend $16 on this book and save thousands on your auto purchase.

  14. 4 out of 5

    Innate.Ideas

  15. 5 out of 5

    Rata 2 Patas

  16. 5 out of 5

    Mark Spano

  17. 4 out of 5

    Hui

  18. 4 out of 5

    Ben Vanik

  19. 4 out of 5

    TEELOCK Mithilesh

  20. 5 out of 5

    Bronwyn Minnie

  21. 5 out of 5

    robert shick

  22. 4 out of 5

    Jeff

  23. 4 out of 5

    Tom

  24. 4 out of 5

    Jane

  25. 4 out of 5

    Stuart Wasserman

  26. 5 out of 5

    Nick

  27. 5 out of 5

    Rob Gouveia

  28. 5 out of 5

    Warren Benedetto

  29. 5 out of 5

    Jason Cordeiro

  30. 4 out of 5

    F. Clifford Gibbons

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