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Your Ebook is an Asset … if You Own the Copyright (Free Gifts for Indie Authors 4)

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According to renowned American businessman and investor, Robert Kiyosaki, an “Asset can be anything as long as it has value, produces income or appreciates, and has a ready market. Assets put money IN your pocket.” Before Kiyosaki’s popular Rich Dad Poor Dad book was published, many of us viewed our homes as our own assets. But we now realize that, so long as we’re paying According to renowned American businessman and investor, Robert Kiyosaki, an “Asset can be anything as long as it has value, produces income or appreciates, and has a ready market. Assets put money IN your pocket.” Before Kiyosaki’s popular Rich Dad Poor Dad book was published, many of us viewed our homes as our own assets. But we now realize that, so long as we’re paying a mortgage on it, our home is actually the bank’s asset. It is producing a regular source of cash flow for the bank, but not for us. This same concept applies when it comes to your book—depending on the format of book you choose to produce and which publishing model you choose to publish it through. I used to believe that all books were assets for their respective copyright owners, but I’ve since changed my tune. Digital ebooks and audiobooks have the potential to be lucrative assets, as do print-on-demand (POD) paperbacks and hardcovers. Mass-printed paperbacks and hardcovers, on the other hand, are straight-up liabilities due to the outdated economic practices still employed by the traditional players in our book supply chain. This long-established system repeatedly bleeds money from the pockets of publishers and authors alike which is why so many are now choosing to publish their titles in ebook format alone. It just makes better fiscal sense, as we’ll discuss in this mini ebook. Ebooks, in particular, can be highly profitable digital assets for both fiction and non-fiction authors, online marketers, and business professionals in general. Think about it from a strictly business perspective for a moment; you’ll quickly see that an ebook is a portable business card that can be delivered instantaneously, anywhere in the world, for free or for sale, via email, blog, website, or ecommerce site. An ebook can be read in the comfort of one’s home or office, during a commute by train or airplane, or even when standing and waiting in line. Ebooks are easily searchable documents that can be hyperlinked to other relevant information sources (e.g., company webpages, blogs), providing even more value to the reader. Ebooks are updateable which is especially helpful to those who wish to keep their information relevant and stay on top of the dynamic Internet. With a digital asset like an ebook, you don’t have to pay storage or maintenance fees of any kind. Best of all, there are hundreds of thousands of affiliate marketers out there who are more than happy to help others promote and sell their digital assets all over the world. Pretty much every major ecommerce site has its own affiliate program now, and this is like having a massive sales team at your disposal without having to pay anyone an upfront salary. Still not convinced that an ebook is an asset? Well, there is a form of online book sales and marketing known as “rapid release” publishing that many of today’s most successful independent authors are using to sell literally thousands of ebooks every year. Ask them and they’ll assure you an ebook is indeed an asset, and a highly fruitful asset at that.


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According to renowned American businessman and investor, Robert Kiyosaki, an “Asset can be anything as long as it has value, produces income or appreciates, and has a ready market. Assets put money IN your pocket.” Before Kiyosaki’s popular Rich Dad Poor Dad book was published, many of us viewed our homes as our own assets. But we now realize that, so long as we’re paying According to renowned American businessman and investor, Robert Kiyosaki, an “Asset can be anything as long as it has value, produces income or appreciates, and has a ready market. Assets put money IN your pocket.” Before Kiyosaki’s popular Rich Dad Poor Dad book was published, many of us viewed our homes as our own assets. But we now realize that, so long as we’re paying a mortgage on it, our home is actually the bank’s asset. It is producing a regular source of cash flow for the bank, but not for us. This same concept applies when it comes to your book—depending on the format of book you choose to produce and which publishing model you choose to publish it through. I used to believe that all books were assets for their respective copyright owners, but I’ve since changed my tune. Digital ebooks and audiobooks have the potential to be lucrative assets, as do print-on-demand (POD) paperbacks and hardcovers. Mass-printed paperbacks and hardcovers, on the other hand, are straight-up liabilities due to the outdated economic practices still employed by the traditional players in our book supply chain. This long-established system repeatedly bleeds money from the pockets of publishers and authors alike which is why so many are now choosing to publish their titles in ebook format alone. It just makes better fiscal sense, as we’ll discuss in this mini ebook. Ebooks, in particular, can be highly profitable digital assets for both fiction and non-fiction authors, online marketers, and business professionals in general. Think about it from a strictly business perspective for a moment; you’ll quickly see that an ebook is a portable business card that can be delivered instantaneously, anywhere in the world, for free or for sale, via email, blog, website, or ecommerce site. An ebook can be read in the comfort of one’s home or office, during a commute by train or airplane, or even when standing and waiting in line. Ebooks are easily searchable documents that can be hyperlinked to other relevant information sources (e.g., company webpages, blogs), providing even more value to the reader. Ebooks are updateable which is especially helpful to those who wish to keep their information relevant and stay on top of the dynamic Internet. With a digital asset like an ebook, you don’t have to pay storage or maintenance fees of any kind. Best of all, there are hundreds of thousands of affiliate marketers out there who are more than happy to help others promote and sell their digital assets all over the world. Pretty much every major ecommerce site has its own affiliate program now, and this is like having a massive sales team at your disposal without having to pay anyone an upfront salary. Still not convinced that an ebook is an asset? Well, there is a form of online book sales and marketing known as “rapid release” publishing that many of today’s most successful independent authors are using to sell literally thousands of ebooks every year. Ask them and they’ll assure you an ebook is indeed an asset, and a highly fruitful asset at that.

22 review for Your Ebook is an Asset … if You Own the Copyright (Free Gifts for Indie Authors 4)

  1. 4 out of 5

    Elizabeth Houseman

    Kim Staflund's "Your Ebook is an Asset ... if You Own the Copyright" is a quick read about the writing industry and publishing options. While there was some interesting information about copyrights in this book, a lot of it seemed like a scare tactic to push new authors to self publishing. Some of the facts were intriguing, and I did learn a bit about copyright and publishing. The last chunk of the book was dedicated to self promotion. All in all, this is a free book on Amazon with some decent i Kim Staflund's "Your Ebook is an Asset ... if You Own the Copyright" is a quick read about the writing industry and publishing options. While there was some interesting information about copyrights in this book, a lot of it seemed like a scare tactic to push new authors to self publishing. Some of the facts were intriguing, and I did learn a bit about copyright and publishing. The last chunk of the book was dedicated to self promotion. All in all, this is a free book on Amazon with some decent information, but is mostly comprised of opinions on publishing. It should be taken with a grain of salt, as every publishing journey is different and there is no one perfect answer for anyone.

  2. 5 out of 5

    Michael Mathison

    A book with a lot of information, but no useful if you are cash strapped. In one way, it is an ad for the company.

  3. 5 out of 5

    Chiquita Banana

  4. 5 out of 5

    Christina

  5. 5 out of 5

    Sundar Ranganathan

  6. 5 out of 5

    Kevin Lee

  7. 5 out of 5

    T. Okerberg

  8. 4 out of 5

    Aruna Sampath Mapalagamage

  9. 5 out of 5

    Catrina Gallegos

  10. 4 out of 5

    Silvestre

  11. 4 out of 5

    Utpal

  12. 5 out of 5

    Inis

  13. 4 out of 5

    Anna Clem

  14. 5 out of 5

    sharon canyon

  15. 4 out of 5

    Benjamin Paratore

  16. 5 out of 5

    Leonara Golosa

  17. 4 out of 5

    Kim StaflunD

  18. 5 out of 5

    James

  19. 4 out of 5

    andres

  20. 5 out of 5

    Michael Juhl

  21. 5 out of 5

    Scott

  22. 4 out of 5

    Tony

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