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Big Data Demystified: How to Use Big Data, Data Science and AI to Make Better Business Decisions and Gain Competitive Advantage

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Big Data is a big topic, based on simple principles. Guided by leading expert in the field, David Stephenson, you will be amazed at how you can transform your company, and significantly improve KPIs across a broad range of business units and applications. Find out how an ecommerce company avoided two million product returns per year, how a newspaper saw triple-digit annua Big Data is a big topic, based on simple principles. Guided by leading expert in the field, David Stephenson, you will be amazed at how you can transform your company, and significantly improve KPIs across a broad range of business units and applications. Find out how an ecommerce company avoided two million product returns per year, how a newspaper saw triple-digit annual growth in digital subscriptions, how researchers in England learned to better detect pending cardiovascular problems, and how AI programs taught themselves to win games using techniques that even their human programmers didn't understand, all thanks to big data. Find out also how one company realized it could swap a million dollar hardware system with a twenty thousand dollar replacement. With simple and straightforward chapters that allow you to map examples onto your own business, Big Data Demystified will help you: - Know which data is most useful to collect now and why it's important to start collecting that data as soon as possible. - Understand big data and data science and how they can help you reach your business goals and gain competitive advantage. - Use big data to understand where you are now and how you can improve in the future. - Understand factors in choosing a big data system, including whether to go with cloud-based solutions. - Construct your big data team in a way that supports an effective strategy and helps make your business more data-driven. BIG DATA MAKES A BIG DIFFERENCE "Read this book! It is an essential guide to using data in a practical way that drives results." Ian McHenry, CEO Beyond Pricing "This is the book we've been missing: big data explained without the complexity." Marc Salomon, Professor in Decision Sciences and Dean at University of Amsterdam Business School "Big Data for the rest of us! I have never come across a book that is so full of practical advice, actionable examples and helpful explanations. Read this one book and start executing Big Data at your workplace tomorrow!" Tobias Wann CEO at @Leisure Group


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Big Data is a big topic, based on simple principles. Guided by leading expert in the field, David Stephenson, you will be amazed at how you can transform your company, and significantly improve KPIs across a broad range of business units and applications. Find out how an ecommerce company avoided two million product returns per year, how a newspaper saw triple-digit annua Big Data is a big topic, based on simple principles. Guided by leading expert in the field, David Stephenson, you will be amazed at how you can transform your company, and significantly improve KPIs across a broad range of business units and applications. Find out how an ecommerce company avoided two million product returns per year, how a newspaper saw triple-digit annual growth in digital subscriptions, how researchers in England learned to better detect pending cardiovascular problems, and how AI programs taught themselves to win games using techniques that even their human programmers didn't understand, all thanks to big data. Find out also how one company realized it could swap a million dollar hardware system with a twenty thousand dollar replacement. With simple and straightforward chapters that allow you to map examples onto your own business, Big Data Demystified will help you: - Know which data is most useful to collect now and why it's important to start collecting that data as soon as possible. - Understand big data and data science and how they can help you reach your business goals and gain competitive advantage. - Use big data to understand where you are now and how you can improve in the future. - Understand factors in choosing a big data system, including whether to go with cloud-based solutions. - Construct your big data team in a way that supports an effective strategy and helps make your business more data-driven. BIG DATA MAKES A BIG DIFFERENCE "Read this book! It is an essential guide to using data in a practical way that drives results." Ian McHenry, CEO Beyond Pricing "This is the book we've been missing: big data explained without the complexity." Marc Salomon, Professor in Decision Sciences and Dean at University of Amsterdam Business School "Big Data for the rest of us! I have never come across a book that is so full of practical advice, actionable examples and helpful explanations. Read this one book and start executing Big Data at your workplace tomorrow!" Tobias Wann CEO at @Leisure Group

30 review for Big Data Demystified: How to Use Big Data, Data Science and AI to Make Better Business Decisions and Gain Competitive Advantage

  1. 4 out of 5

    Tom Trinter

    Big Data Demystified does a great job of describing the landscape of big data, how to think about creating teams and projects, and how to maximize the value of those projects. It is a great primer for those who have heard the hype of big data and want to understand what it all means, without getting into the technical details. Dr. Stephenson is clearly someone who has seen big data done differently across many organizations and brings that breadth of experience to paint a clear picture of big da Big Data Demystified does a great job of describing the landscape of big data, how to think about creating teams and projects, and how to maximize the value of those projects. It is a great primer for those who have heard the hype of big data and want to understand what it all means, without getting into the technical details. Dr. Stephenson is clearly someone who has seen big data done differently across many organizations and brings that breadth of experience to paint a clear picture of big data and analytics for his readers.

  2. 4 out of 5

    Michal Porzozynski

    Probably a good book for people who know nothing about big data and IT in general. For people who are a little bit more experienced, it is to high level.

  3. 4 out of 5

    Patrick

  4. 5 out of 5

    Sitthavee Teerakulchon

  5. 5 out of 5

    JOSE A CASTILLO

  6. 4 out of 5

    Enoch Addo

  7. 4 out of 5

    Arie

  8. 4 out of 5

    Lauri Tarkiainen

  9. 5 out of 5

    Th

  10. 4 out of 5

    Cian Costello

  11. 5 out of 5

    Eoin Kelly

  12. 5 out of 5

    Steve

  13. 5 out of 5

    pat

  14. 4 out of 5

    Gaba

  15. 5 out of 5

    Szymon Krysztofiak

  16. 5 out of 5

    Sheila Kwamboka

  17. 4 out of 5

    Bishow Thapa

  18. 5 out of 5

    Gabi Cruz

  19. 4 out of 5

    Marek Vasku

  20. 5 out of 5

    Kristian Edlund

  21. 4 out of 5

    Przemek Skwiercz

  22. 5 out of 5

    Czarek

  23. 4 out of 5

    Stefano Barletta

  24. 4 out of 5

    TEELOCK Mithilesh

  25. 5 out of 5

    Hazaldemirci

  26. 5 out of 5

    Daniel

  27. 4 out of 5

    Radoslaw

  28. 4 out of 5

    Mugur

  29. 4 out of 5

    Pawel

  30. 4 out of 5

    Thomas

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