The One Percent Effect is a technique based on real world, average joe approach to selling a home regardless of whether it was a good or bad market. Jack owned homes and sold them before, during and after the housing crisis of 2008. If you can remember that was the time people were out of their mind, homes were selling for 20,30, 50% below asking; Jack got his home AT ASKI The One Percent Effect is a technique based on real world, average joe approach to selling a home regardless of whether it was a good or bad market. Jack owned homes and sold them before, during and after the housing crisis of 2008. If you can remember that was the time people were out of their mind, homes were selling for 20,30, 50% below asking; Jack got his home AT ASKING mid 2008 within 10 days during the height of the crisis. You see this was not some strange voodoo he had to conjure it was common sense sales technique he had learned selling everything from Telecommunications to Podcasts, the principles were the same no matter the product or the market. There are ALWAYS PEOPLE WHO WANT TO BUY, you just need to get them to buy YOUR HOME and not the other guy. So how do you do that? Thats an easy answer you buy the book! But the better answer is WHY you should buy the book WHY should you trust us with your hard earned dollars? Dustin is a combat Vet and had listened to Jack, also a Veteran give out this information for years on his podcast in bits and pieces. Finally he decided to write it all down and make a ebook about it, because he felt it was important and needed in todays climate as well as tomorrows future. Neither Dustin or Jack are looking to give you anything but more value to you in the form of knowledge that you give to us when you buy it. We know this book is new...there are few reviews and you havent heard Dave Ramsey talk about it so we have to EARN your trust. We are so confident in this advice and this product that we offer a 100% Money Back guarantee. If you buy it and within a week you dont like it contact Amazon for a refund and we will refund it. If its after a week email us on our contact page @ www.onepercenteffect.com and we will get you your money back. This is risk free, buy it and do it and i KNOW you will love it!