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Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

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Amazon #1 Bestseller in Public Relations and Selling for Small Business. Does your business have a story to tell? It should! Every new product can be unique in its industry. Does yours stand out from the crowd? After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Amazon #1 Bestseller in Public Relations and Selling for Small Business. Does your business have a story to tell? It should! Every new product can be unique in its industry. Does yours stand out from the crowd? After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience. Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want. • Learn how to build a unique selling proposition for your product • Learn the best methods for how to sell a product to customers, no matter what you offer. • Overcome the sales learning curve, and sell products in both physical and online marketplaces. Table of Contents Section I: Why Identity Matters This section will help you learn to see your own value, the value of your business, and the value of your products or services from the perspective of your customers. Only then can you begin to fashion your identity appropriately. If you can train yourself to think like your customers, you can get a much better idea of what value you should be focused on creating. 1. Can You Tell a Good Story? 2. When Good Ideas Fail 3. Why Entrepreneurs Fail to See Their Own Value 4. Why Others Fail to See Your Value Section II: Creating Your Brand Identity We don’t always know what makes our own ideas valuable. Failed entrepreneurs are often very close to getting the results they want. In being so close to your own business, you forget what things look like to an outsider, and you can’t present your business in a way which will appeal to what they are specifically looking for. Time to move beyond functional descriptions of your business, and focus on profound change. 5. Uncovering Your Core Values 6. Developing a Unique Selling Proposition 7. Crafting Your Personality Profile 8. Knowing Your Target Audience Section III: Telling Your Story to the World Communication is happening in every shared moment, and in ways that are not always obvious. There are so many other things we take for granted about the messages we send out to the world. By learning how to be a better communicator, you will gain access to a wide new world of opportunities which are only available if you know how to talk in a way that makes others want to listen. 9. How to Sell Who You Are 10. How to Speak with Clarity, Authority, & Authenticity 11. How to Display Your Character Through Writing 12. How to Educate Your Audience Section IV: Brand Identity Case Studies Case Study #1: From Consultant to Concierge with Productized Services Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch Case Study #3: Turning a Charitable Project into a Profitable Movement Case Study #4: Skyrocketing a Personal Brand through Narrative Focus Case Study #5: Embracing Personality in a Technical Niche Section V: Resources for Prospective Entrepreneurs Appendix 1: Entrepreneurial Terms Defined Appendix 2: 50 Useful Starting Questions for New Entrepreneurs Appendix 3: Making Money Online ask them to buy copies as well!"


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Amazon #1 Bestseller in Public Relations and Selling for Small Business. Does your business have a story to tell? It should! Every new product can be unique in its industry. Does yours stand out from the crowd? After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Amazon #1 Bestseller in Public Relations and Selling for Small Business. Does your business have a story to tell? It should! Every new product can be unique in its industry. Does yours stand out from the crowd? After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience. Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want. • Learn how to build a unique selling proposition for your product • Learn the best methods for how to sell a product to customers, no matter what you offer. • Overcome the sales learning curve, and sell products in both physical and online marketplaces. Table of Contents Section I: Why Identity Matters This section will help you learn to see your own value, the value of your business, and the value of your products or services from the perspective of your customers. Only then can you begin to fashion your identity appropriately. If you can train yourself to think like your customers, you can get a much better idea of what value you should be focused on creating. 1. Can You Tell a Good Story? 2. When Good Ideas Fail 3. Why Entrepreneurs Fail to See Their Own Value 4. Why Others Fail to See Your Value Section II: Creating Your Brand Identity We don’t always know what makes our own ideas valuable. Failed entrepreneurs are often very close to getting the results they want. In being so close to your own business, you forget what things look like to an outsider, and you can’t present your business in a way which will appeal to what they are specifically looking for. Time to move beyond functional descriptions of your business, and focus on profound change. 5. Uncovering Your Core Values 6. Developing a Unique Selling Proposition 7. Crafting Your Personality Profile 8. Knowing Your Target Audience Section III: Telling Your Story to the World Communication is happening in every shared moment, and in ways that are not always obvious. There are so many other things we take for granted about the messages we send out to the world. By learning how to be a better communicator, you will gain access to a wide new world of opportunities which are only available if you know how to talk in a way that makes others want to listen. 9. How to Sell Who You Are 10. How to Speak with Clarity, Authority, & Authenticity 11. How to Display Your Character Through Writing 12. How to Educate Your Audience Section IV: Brand Identity Case Studies Case Study #1: From Consultant to Concierge with Productized Services Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch Case Study #3: Turning a Charitable Project into a Profitable Movement Case Study #4: Skyrocketing a Personal Brand through Narrative Focus Case Study #5: Embracing Personality in a Technical Niche Section V: Resources for Prospective Entrepreneurs Appendix 1: Entrepreneurial Terms Defined Appendix 2: 50 Useful Starting Questions for New Entrepreneurs Appendix 3: Making Money Online ask them to buy copies as well!"

30 review for Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

  1. 5 out of 5

    Gregory Diehl

    I am the author, so it is quite possible my review of my own work is a teensy bit biased. Maybe. Just a little. But trust me, this is by far the greatest work ever put to paper by the human mind.

  2. 4 out of 5

    Carole P. Roman

    When an athlete trains for the Olympics, he is surrounded by trainers who guide him to make the correct choices to be his best. Even beauty pageant people have coaches who teach them how to speak, what to wear, and how to present themselves. This is a terrific book that serves as an all-purpose life coach to guide anyone in bettering their life. Whether a person works for a large company, is unemployed, or the boss of a major corporation, this book lights a path to success. Diehl instructs how t When an athlete trains for the Olympics, he is surrounded by trainers who guide him to make the correct choices to be his best. Even beauty pageant people have coaches who teach them how to speak, what to wear, and how to present themselves. This is a terrific book that serves as an all-purpose life coach to guide anyone in bettering their life. Whether a person works for a large company, is unemployed, or the boss of a major corporation, this book lights a path to success. Diehl instructs how to reinvent yourself, how to follow trends and find the next idea, then package it so it is embraced by the public. He reminds the reader they should step out of their insular world and really think about what they are selling and why it should matter to someone else. This is a great guide to being a better salesperson, even if your not selling anything. It can be applied to any work situation. There is nothing wrong with self-promotion- what better brand is there than you?

  3. 5 out of 5

    Marisa Manghelli

    4.5 Stars Diehl has a very interesting way of looking at entrepreneurship. You’re crash landed alone on an island, do you A) build a basic shelter and horde your resources waiting for rescue, or B) explore your environment and learn to take advantage of it to better your long-term survival? This book isn’t really about how to open your own business. Its about how to develop your business’ identity so it doesn’t just survive, but thrive. I’m definitely keeping this on my short list of book to (re) 4.5 Stars Diehl has a very interesting way of looking at entrepreneurship. You’re crash landed alone on an island, do you A) build a basic shelter and horde your resources waiting for rescue, or B) explore your environment and learn to take advantage of it to better your long-term survival? This book isn’t really about how to open your own business. Its about how to develop your business’ identity so it doesn’t just survive, but thrive. I’m definitely keeping this on my short list of book to (re)read should I ever open my own business.

  4. 5 out of 5

    Mandi Ehman

    Bah. In previous years I would have given this book 3 stars, which was my default "not bad" rating. However, my commitment to more accurate ratings means this is really just a 2 star for me. I'm all for speaking from authority, but Gregory Diehl comes across as a self-proclaimed expert who is mostly interested in tooting his own horn and promoting his own coaching services. There were absolutely some valuable insights sprinkled throughout the book, but I spent the majority of the book frustrated Bah. In previous years I would have given this book 3 stars, which was my default "not bad" rating. However, my commitment to more accurate ratings means this is really just a 2 star for me. I'm all for speaking from authority, but Gregory Diehl comes across as a self-proclaimed expert who is mostly interested in tooting his own horn and promoting his own coaching services. There were absolutely some valuable insights sprinkled throughout the book, but I spent the majority of the book frustrated with the surface-level advice (and unnecessarily provocative examples). I would recommend Donald Miller's Building a Story Brand over this one. It's better organized with more broadly applicable examples and a deeper dive into each principle.

  5. 4 out of 5

    Maria Corley

    This book was provided to me by the author. I was given a choice of titles, and settled on this one because my sister and I created a website so my son, who is on the autism spectrum, can sell his art. Malcolm's Tiles was founded so he could travel to Europe to go to an amusement park he saw on YouTube. He was able to fund a trip that included his sister and me in less than two years. I wondered if this book might help me to expand his reach. So you see, I learned something already--don't be afra This book was provided to me by the author. I was given a choice of titles, and settled on this one because my sister and I created a website so my son, who is on the autism spectrum, can sell his art. Malcolm's Tiles was founded so he could travel to Europe to go to an amusement park he saw on YouTube. He was able to fund a trip that included his sister and me in less than two years. I wondered if this book might help me to expand his reach. So you see, I learned something already--don't be afraid to associate your business with a story. I could have gone on, but hey, this is a review, not a sales pitch. Then again, promoting Malcolm's Tiles in the midst of a written communication that is also aimed at something else conforms to the purpose of the book (I'm restraining myself from including the website, for fear of Amazon's rules, which I don't have time to check right now). There is a lot of excellent information in this very well-written book, though, as I mentioned above, it's the equivalent of the free podcasts that give something away, but are mainly about selling something at the end. Which doesn't mean you will feel cheated at the end. Well, maybe a bit, at the end, since the vague case studies mainly show the variety of businesses that Diehl has assisted, without giving enough specifics about how he did it. Actually, "enough" depends on who you are. For the author, the details are enough to drive you to his website or theirs, perhaps.For the record, he doesn't end with the case studies, which leads me back to my first sentence: this is a very well-written book. All of this just proves that he practices what he preaches, so I'm not player hating. I did find it a bit irrelevant that the forward was written by a Christian, as if conferring a veneer of deeper, higher moral purpose. I will grant, however, that Diehl never tells the reader to do anything unethical, and makes an extended argument for honesty near the end of the book. The Christian angle still struck me as a tad calculating, because most of Brand Identity Breakthrough has nothing much to do with Jesus--it's about defining success in terms of money, then making as much money as you can. Which is part and parcel of being a successful entrepreneur, of course, so...I'm not player hating. An authentically Christian book would have then told you how to give it away, though, as Jesus advised the rich young ruler. "The love of money is the root of all evil," after all. Okay, I'm piling on here. I assume you get my point, though. One small additional quibble. There is a case study where someone turns his charitable tendencies into a business (Diehl seems to take a dim view of the very idea of nonprofits). For future editions, I hope the author edits the word "natives" out of this story. Because even if you mean to help the "natives," there's a whiff of condescension/colonial mentality in the word, which is generally not used when one hangs out with people from the USA, for example. I'm certain that entrepreneur means well, and I hope he has great respect for the people of whichever countries he visits. Bottom line: Gregory Diehl tells his story well, as he advises the reader to do if he/she wants to generate more business, presenting himself as someone who could move your company to the next level. But even if you don't enlist his services, you can learn a lot from his book.

  6. 4 out of 5

    Neha S

    Not far into the book, the author mentions talking to a woman who had failed at 'Shark Tank'. This lady, he says, had no idea about basic concepts like her market size and safety aspects of her beauty product that she was pitching to potential investors. As appalling as it may be that someone would try to sell an idea without knowing ANY basics, it is exactly that kind of readers and budding 'entrepreneurs' that this book is meant for. Read it only if you are starting at Level 0 (or -1) of busin Not far into the book, the author mentions talking to a woman who had failed at 'Shark Tank'. This lady, he says, had no idea about basic concepts like her market size and safety aspects of her beauty product that she was pitching to potential investors. As appalling as it may be that someone would try to sell an idea without knowing ANY basics, it is exactly that kind of readers and budding 'entrepreneurs' that this book is meant for. Read it only if you are starting at Level 0 (or -1) of business. For the first 40 pages, the author blabbers on and on about something that could have been explained in NOT MORE THAN A PARAGRAPH. For so long, I waited for him to start speaking something meaningful, but gave up eventually. I applied for a refund at Amazon where I had bought this book. At one point, the author emphasizes a lot about not over-estimating one's product while making a sales pitch. If only he had himself applied that while selling his book as a Breakthrough!

  7. 5 out of 5

    Vladimir Lugo

    Brand Identity Breakthrough is a must read. It is basic to understand branding for any kind of enterprise but it is deep when guiding you to ask the right questions to develop your brand. I enjoyed the many stories and how these are used to explain the concepts in the book. The case studies at the end of the book added a lot of value for me, not only to see brand identity applied but also as an invitation to check out those respective businesses. It is a 4 and not a 5 because many times it left Brand Identity Breakthrough is a must read. It is basic to understand branding for any kind of enterprise but it is deep when guiding you to ask the right questions to develop your brand. I enjoyed the many stories and how these are used to explain the concepts in the book. The case studies at the end of the book added a lot of value for me, not only to see brand identity applied but also as an invitation to check out those respective businesses. It is a 4 and not a 5 because many times it left me wanting to see tools for the practical application of the concepts, although this may have been intentional. Thanks for reaching out to let me know about your book in exchange for my honest review. Honestly, it was worth reading every word of it.

  8. 5 out of 5

    Jose Papo

    This book is a must read for all entrepreneurs seeking a better story for their products. In it the author details a process for you to uncover your solution values, how to develop a strong unique selling proposition and how to educate your audience on its benefits. Overall a fantastic book for anyone building a great brand/solution in the market.

  9. 5 out of 5

    Kalyn

    The first half of this book was excellent. I highlighted so many great thoughts and quotes and can't wait to implement them in my own brand. The valuable information sort of petered out at the end, and I didn't find the case studies very helpful, but overall, it was a worthwhile read. The first half of this book was excellent. I highlighted so many great thoughts and quotes and can't wait to implement them in my own brand. The valuable information sort of petered out at the end, and I didn't find the case studies very helpful, but overall, it was a worthwhile read.

  10. 5 out of 5

    Rick Yvanovich

    Reiterates with a different perspective multiple messages around branding that I've also read in multiple other books on branding. Some good case studies to help hammer the point home. Reiterates with a different perspective multiple messages around branding that I've also read in multiple other books on branding. Some good case studies to help hammer the point home.

  11. 4 out of 5

    Richard

    Brand Identity Breakthrough is the debut book by author Gregory Diehl. I was fortunate enough to be sent a review copy for an unbiased opinion. The book is aimed at solopreneuers -- businesses that are built around the identity of an individual. Typically this is an expert in their field, somebody who provides a service and needs to stand out from others offering a similar service. Each chapter covers an aspect of brand identity, from early chapters that cover life lessons, warm words about the au Brand Identity Breakthrough is the debut book by author Gregory Diehl. I was fortunate enough to be sent a review copy for an unbiased opinion. The book is aimed at solopreneuers -- businesses that are built around the identity of an individual. Typically this is an expert in their field, somebody who provides a service and needs to stand out from others offering a similar service. Each chapter covers an aspect of brand identity, from early chapters that cover life lessons, warm words about the author's mentor, Jack Pugsley, why identity matters in business, why most of us aren't good at seeing and feeling things through another person perspective, and empathy for others. Those early topics all build to help the reader understand how to stand out from the pack. It's invaluable learning as the book progresses on to creating your brand identity, uncovering your core values and developing a unique selling point (USP). What do you do that is uniquely valuable compared to other providers in the same genre as yourself? The book also covers the ideas behind content marketing, establishing yourself as a public speaker and crafting your personality. The book closes with some valuable chapters featuring case studies on soloprenuers that the author has worked with, and the success they've had by changing their approach to business. The additional content at the end of the book is especially valuable, with an appendix covering entrepreneurial terms that you would assume everyone knows, but many people are too scared to admit asking about! As a solopreneur (or Youpreneur) myself, I found the book an interesting reminder of why I work for myself, and some of the basic tenets that it's easy to forget. You work for yourself for a reason, don't forget what that reason is! Some of the content didn't hit the mark for me -- there were some examples given of "unique" businesses including a masseur with huge breasts. While a funny anecdote, it felt out of place in a book of learning. I'd also argue whether this book could have been broken into two books - a beginners guide to solopreneurship, and an advanced guide. It sometimes felt as though the author was trying to share too much information. Overall, however, I'd recommend this book to anyone who is building the business of them. It covers every aspect of building a business based on your unique expertise and could be a revelation to anybody who knows they are great at what they do but doesn't know how to stand out in a crowded business market.

  12. 5 out of 5

    Henk-Jan van der Klis

    In Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible, Gregory Diehl shares his knowledge on corporate branding. With a strong narrative, you will incite curiosity in strangers who would otherwise ignore your products. Step by step the audience is taken along the journey to a much better position a business model. Define your idea. Why should this exist? Define your target. Who needs this specifically? Define their needs. Why should they care In Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible, Gregory Diehl shares his knowledge on corporate branding. With a strong narrative, you will incite curiosity in strangers who would otherwise ignore your products. Step by step the audience is taken along the journey to a much better position a business model. Define your idea. Why should this exist? Define your target. Who needs this specifically? Define their needs. Why should they care? Define yourself. Why should they buy it from me? Groundwork, basic questions, and only then the communication tools needed to share your ideas with others. Your audience needs to be perceiving you on both explicit and implicit levels in order to avoid narrative incongruence in the perception of you. In the final part of this third edition, Diehl has an updated series of brand identity case studies to better help you understand how the principles of brand identity and communication can transform a business. Let's hear it from the mouths of other entrepreneurs. Refresh elevator pitches that were unchanged since ages, learn the importance of a high ethical standard, and the importance of relationships and collaboration. If you are not yet an entrepreneur, new terminology may be overwhelming. Diehl has an appendix with terms defined and offers his own consultancy. At brandidentitybreakthrough.com you can download a study guide and additional information.

  13. 4 out of 5

    Grady

    Solid directions for achieving irresistible identity Author Gregory V. Diehl is an educator, podcaster and an entrepreneur and has published several books on identity development for businesses and individuals. He is also the founder of Identity Publications. Diehl travels to more than 50 countries and enjoys homesteading in Ecuador and Armenia This book follows the author’s own rules! His object: to teach us a smarter way to think about product development flow, branding, brand mapping strategy, Solid directions for achieving irresistible identity Author Gregory V. Diehl is an educator, podcaster and an entrepreneur and has published several books on identity development for businesses and individuals. He is also the founder of Identity Publications. Diehl travels to more than 50 countries and enjoys homesteading in Ecuador and Armenia This book follows the author’s own rules! His object: to teach us a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation - a path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof. The invaluable lessons offered here include how to incorporate a unique selling proposition into your branding, the best methods for selling products to customers as a small business, and how to use business storytelling to sell products in both physical and online marketplaces Gregory openly offers five case studies in brand identity - From Consultant to Concierge with Productized Services, Pre-Seeding a Two-Sided Marketplace for Launch, Turning a Charitable Project into a Profitable Movement, Skyrocketing a Personal Brand through Narrative Focus, and Embracing Personality in a Technical Niche. Solid well researched advice to take us all to the next level. Invaluable book for businesses no matter the size.

  14. 4 out of 5

    R.J.

    As noted in the synopsis, Brand Identity Breakthrough holds the title of Amazon #1 Bestseller in Public Relations and Sales & Selling for Small Business and has great reasons for it! This book is an excellent resource for entrepreneurs who may find themselves needing to be refueled in their mission statements and value. Gregory does a wonderful job at pushing the need for an emphasis on the value of our businesses, not only as we see it, but also at how our customers see it.  More than just a text As noted in the synopsis, Brand Identity Breakthrough holds the title of Amazon #1 Bestseller in Public Relations and Sales & Selling for Small Business and has great reasons for it! This book is an excellent resource for entrepreneurs who may find themselves needing to be refueled in their mission statements and value. Gregory does a wonderful job at pushing the need for an emphasis on the value of our businesses, not only as we see it, but also at how our customers see it.  More than just a text-book of "do this" and "don't do that", Gregory makes a point to make Brand Identity Breakthrough easy to read, entertaining in some parts, and relatable through illustrations. He describes his points well by involving his own life experiences into the book and provides thought provoking questions that will help the reader involve their own lives into the book as well. It is a clean book, no use of distasteful language, though some of his illustrations are a bit sexual, however nothing explicit, and they all make his points very clear. Overall, I was pleased to read Brand Identity Breakthrough and give it 5 out of 5 stars. It comes highly recommended to entrepreneurs. This review was originally published on LiteratureApproved.com

  15. 4 out of 5

    Aarti Patel

    I've always cringed at the idea of "selling yourself" since my days of applying for scholarships and acceptance to college. Admittedly, I've since learned that you have no choice but to do some of this if you want to pursue any goal out in the real world. If that's the case, you may as well try and enjoy it and make it your own. Gregory's book is full of heart and practical advice on how to sell yourself in business or any other opportunity you have to create a brand--by being who you already ar I've always cringed at the idea of "selling yourself" since my days of applying for scholarships and acceptance to college. Admittedly, I've since learned that you have no choice but to do some of this if you want to pursue any goal out in the real world. If that's the case, you may as well try and enjoy it and make it your own. Gregory's book is full of heart and practical advice on how to sell yourself in business or any other opportunity you have to create a brand--by being who you already are. If you're a mismatch with the very brand you create, Gregory describes, you're unlikely to connect with potential customers, clients, prospects, and business partners as well. Through a number of reflective questions, the author asks you to explore the strengths and shortcomings of your brand or vision in an open and honest way. He doesn't handhold you through cookie cutter techniques for creating a brand. I recommend this book before, during, and after the creative process for branding. A minor point of critique is that pitching for the author's online program and course was somewhat excessive in the book, but otherwise I thought it was a great read and very helpful.

  16. 5 out of 5

    Mike Morgenstein

    Often when you read a book, perspective is of vital importance. Sometimes, at least for me, perspective is one of the main reasons why I read the book in the first place. Two entrepreneurs might write a book on branding and entrepreneurship, essentially the same topics.One of them started a fish business and another started a tech business. If you are starting something similar to a fish business then you might be more interested in the perspective of the fish entrepreneur. Only because the same Often when you read a book, perspective is of vital importance. Sometimes, at least for me, perspective is one of the main reasons why I read the book in the first place. Two entrepreneurs might write a book on branding and entrepreneurship, essentially the same topics.One of them started a fish business and another started a tech business. If you are starting something similar to a fish business then you might be more interested in the perspective of the fish entrepreneur. Only because the same underlying tenets often apply to successful entrepreneurs regardless of their field might you read the book of an entrepreneur in a unrelated field. This was an interesting guy and there is a lot of interesting information in the book.

  17. 4 out of 5

    Julie Stroud

    It was dry and a commitment to get through, yet I did not abandon it because every now and then, there were real gems. This is a book more ideal for small business/solopreneurs selling B2C and where the brand of the business is enmeshed with the owner's personality & strengths. Anyhow, probably about a dozen real gems in the book. Worth it! It was dry and a commitment to get through, yet I did not abandon it because every now and then, there were real gems. This is a book more ideal for small business/solopreneurs selling B2C and where the brand of the business is enmeshed with the owner's personality & strengths. Anyhow, probably about a dozen real gems in the book. Worth it!

  18. 4 out of 5

    Brent Wagner

    4.35. It was very hard to stay focused the entire book because so many great points were brought up, so I often found my mind drifting into the topic. One paragraph would spark an idea which had me in deep thought for the next 10 minute so I wasn't able to continue reading, which is a reflection of a great book. 4.35. It was very hard to stay focused the entire book because so many great points were brought up, so I often found my mind drifting into the topic. One paragraph would spark an idea which had me in deep thought for the next 10 minute so I wasn't able to continue reading, which is a reflection of a great book.

  19. 4 out of 5

    Hannah Symonds

    I found this book had good practical advice and there is more passion and enthusiasm from the author.  I could happily pass this book on to others that are wanting to take their business further. I think it could help lots of people out.

  20. 4 out of 5

    Anne

    Insightful and interesting This book is a comprehensive starter pack for anyone who's stuck in a rut, starting something new or just looking for new ideas. For me, this book has been food for thought and inspired me in developing marketing and sales strategies in my work. Insightful and interesting This book is a comprehensive starter pack for anyone who's stuck in a rut, starting something new or just looking for new ideas. For me, this book has been food for thought and inspired me in developing marketing and sales strategies in my work.

  21. 5 out of 5

    H

    'I wrote Brand Identity Breakthrough to help current and prospective business owners craft valuable identities, and to tell their stories to the world.' Nowadays it is important to be 'authentic' and individual when in business. And this is what Gregory Diehl explains within his book, Brand Identity Breakthrough. The path to success includes a comprehensive understanding of your own brand identity. Your brand identity is a product of your own development as an entrepreneur. What kind of person do 'I wrote Brand Identity Breakthrough to help current and prospective business owners craft valuable identities, and to tell their stories to the world.' Nowadays it is important to be 'authentic' and individual when in business. And this is what Gregory Diehl explains within his book, Brand Identity Breakthrough. The path to success includes a comprehensive understanding of your own brand identity. Your brand identity is a product of your own development as an entrepreneur. What kind of person do you want to be? Do you want to lie back and wait for success to come to you or do you want to be proactive and creative. Within the introduction Diehl talks about his own journey to find his own brand identity. He discusses how perusing his passions rather than fitting into society's holes has always been important to him. We are all conditioned from a young age to think a certain way and through his travels he has found a completely different world to that depicted to him. Whether looking for a way to create your own business or simply a business make-over, this book can guide you to doing just that. It contains well-organised ideas to help you overcome any problems you might face on your way to creating your own brand identity.

  22. 4 out of 5

    Heena Rathore Pardeshi

    4.5/5 Brand Identity Breakthrough: How To Craft Your Company's Unique Story To Make Your Products Irresistible by Gregory V. Diehl is a comprehensive guide for newbies in the tricky arena of business.  I rarely read business guides, but running a start-up in a mostly unconventional field, led me to explore this book and its various eye-catching contents. And I must say that I'm glad that I read this one. This book is extremely informative and very helpful in understanding the basics of how start-u 4.5/5 Brand Identity Breakthrough: How To Craft Your Company's Unique Story To Make Your Products Irresistible by Gregory V. Diehl is a comprehensive guide for newbies in the tricky arena of business.  I rarely read business guides, but running a start-up in a mostly unconventional field, led me to explore this book and its various eye-catching contents. And I must say that I'm glad that I read this one. This book is extremely informative and very helpful in understanding the basics of how start-ups need to present themselves in this highly competitive world that demands exhaustive amounts of energy from new entrepreneurs. Yet at the same time, it was easy to read and understand, which made it such a likable read for me. I bookmarked several pages and added a lot of notes in my copy of this book so I'm going to be using it for reference every now and then, especially when I need a little pick-me-up. So I'm really glad that I have my own physical copy fo this book! I'd recommend this book to anyone who has or is planning to have a new start-up. And even if you already have a well-established business, I'm sure you can pick up a couple of points of wisdom from this gem of a book that might help you overcome brand identity issues. You can also read this review at https://thereadingbud.com

  23. 5 out of 5

    Simone Sauter

    I have read many books on entrepreneurship and how to start and run a business, but I have to say I absolutely love Diehl’s book! I run my own business and am about to rebrand it, which challenged me quite a bit. „Brand Identity Breakthrough“ is the perfect step by step guidance I needed to get even clearer on my brand identity, my goals and what to do next. An absolute enrichment in my endless list of audio books. The valuable content of „Brand Identity Breakthrough“, the way of his speaking an I have read many books on entrepreneurship and how to start and run a business, but I have to say I absolutely love Diehl’s book! I run my own business and am about to rebrand it, which challenged me quite a bit. „Brand Identity Breakthrough“ is the perfect step by step guidance I needed to get even clearer on my brand identity, my goals and what to do next. An absolute enrichment in my endless list of audio books. The valuable content of „Brand Identity Breakthrough“, the way of his speaking and the sophisticated but yet easy to understand language he uses in combination with the lovely sound of his voice, makes this book outstanding and an absolute must-read for every entrepreneur and even more the ones who plan to become one. It will guide you and make sure that you don’t forget any important fact you need to think of when you start a business.

  24. 5 out of 5

    Shruti Ramanujam

    I received a copy of this book from the author in exchange for an honest review. All thoughts and opinions expressed here are my own. Brand Identity Breakthrough is a thorough handbook for any entrepreneur looking to redefine their business identity. With a lot of examples about popular businesses and Diehl's own experiences, this book lays down all the messages you need to know if you're a small business owner. As a B2B marketer, most of the messages in this book were not new to me. They were als I received a copy of this book from the author in exchange for an honest review. All thoughts and opinions expressed here are my own. Brand Identity Breakthrough is a thorough handbook for any entrepreneur looking to redefine their business identity. With a lot of examples about popular businesses and Diehl's own experiences, this book lays down all the messages you need to know if you're a small business owner. As a B2B marketer, most of the messages in this book were not new to me. They were also a little repetitive. I honestly thought there would be more than the usual "know your target audience and write for them" advice in this book, but there wasn't. But for a newbie, this book will definitely be a value add for it's completely thorough and written in layman terms, making business branding really simple for all.

  25. 4 out of 5

    Eric

    I received this through the Goodreads Giveaways program. This was an interesting book, and would definitely be a must read for any millennial entrepreneur! As a member of gen x, I just couldn't relate to the author's examples and illustrations, particularly of living an international nomadic lifestyle, and having been involved in numerous entrepreneurial endeavors. There were great chapters on focusing on knowing your values, knowing your target audience, presentation skills and networking that w I received this through the Goodreads Giveaways program. This was an interesting book, and would definitely be a must read for any millennial entrepreneur! As a member of gen x, I just couldn't relate to the author's examples and illustrations, particularly of living an international nomadic lifestyle, and having been involved in numerous entrepreneurial endeavors. There were great chapters on focusing on knowing your values, knowing your target audience, presentation skills and networking that were filled with great information. Well worth the read regardless of your background.

  26. 5 out of 5

    Teri Donaldson

    This is a wonderful book and came at a perfect time. I have been working on rebranding our non-profit and was able to apply some of the techniques learned in this book to my overall strategy. I keep,the book close at hand as I continue crafting our story. I received this book as a Goodreads Giveaway. The choice to read and review it is mine.

  27. 5 out of 5

    Deb Eastwood

    Great book on branding your business This book is written at a higher level than many books on the topic. This book covers in detail many topics. There are five in-Seth case studies. Then there are very valuable resources in the appendixes. A great read.

  28. 4 out of 5

    Lauren

    Thinking about becoming an entrepreneur and starting your own business? Check out this book for great tips on how to get your feet off the ground!

  29. 5 out of 5

    Mitja Pritržnik

    Too much theory for my taste, missed real cases and scenarios.

  30. 4 out of 5

    Andy Parkes

    Like many people who run a small business the idea of "brand identity" is something that seems a bit too "corporate" This book shows however big or small you are how you are presenting yourself to the world (and potential customers) is something that always needs consideration Using personal experience as well examples of other businesses this is a great starting point for thinking about how to tell your story Like many people who run a small business the idea of "brand identity" is something that seems a bit too "corporate" This book shows however big or small you are how you are presenting yourself to the world (and potential customers) is something that always needs consideration Using personal experience as well examples of other businesses this is a great starting point for thinking about how to tell your story

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