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Leaving Reality Behind: The Battle for the Soul of the Internet

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In November 1999, at the height of the e-commerce gold rush, an extraordinary hearing took place in a Los Angeles courtroom. On one side, the billion-dollar darling of Wall Street, Etoys.com, the brain child of Toby Lenk, one of the hottest entrepreneurs of his generation. On the other side, eToy.com, a group of bleeding-edge European artists, hungry for fame, who used the In November 1999, at the height of the e-commerce gold rush, an extraordinary hearing took place in a Los Angeles courtroom. On one side, the billion-dollar darling of Wall Street, Etoys.com, the brain child of Toby Lenk, one of the hottest entrepreneurs of his generation. On the other side, eToy.com, a group of bleeding-edge European artists, hungry for fame, who used the Internet as their canvas. The conflict became known as the Toywar.


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In November 1999, at the height of the e-commerce gold rush, an extraordinary hearing took place in a Los Angeles courtroom. On one side, the billion-dollar darling of Wall Street, Etoys.com, the brain child of Toby Lenk, one of the hottest entrepreneurs of his generation. On the other side, eToy.com, a group of bleeding-edge European artists, hungry for fame, who used the In November 1999, at the height of the e-commerce gold rush, an extraordinary hearing took place in a Los Angeles courtroom. On one side, the billion-dollar darling of Wall Street, Etoys.com, the brain child of Toby Lenk, one of the hottest entrepreneurs of his generation. On the other side, eToy.com, a group of bleeding-edge European artists, hungry for fame, who used the Internet as their canvas. The conflict became known as the Toywar.

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