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Propaganda and Persuasion

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The Third Edition of this successful book has been revised, updated and expanded, building on the book′s excellence. The book covers: an explanation of what propoganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propoganda analysis are presented, there are new and revised case The Third Edition of this successful book has been revised, updated and expanded, building on the book′s excellence. The book covers: an explanation of what propoganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propoganda analysis are presented, there are new and revised case studies and a process model that depicts how propoganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propoganda.


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The Third Edition of this successful book has been revised, updated and expanded, building on the book′s excellence. The book covers: an explanation of what propoganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propoganda analysis are presented, there are new and revised case The Third Edition of this successful book has been revised, updated and expanded, building on the book′s excellence. The book covers: an explanation of what propoganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propoganda analysis are presented, there are new and revised case studies and a process model that depicts how propoganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propoganda.

30 review for Propaganda and Persuasion

  1. 5 out of 5

    Sanjay Tillani

    It is an important and critical account of the world we live in. This book is a proper textbook for understanding propaganda at its best. It is a long but necessary and in-depth examination of how the world is covered in propaganda and vice-versa. This book made me question a lot about how one consumes data and information and what is the context on which we get this info. An analysis of the history of persuasion and information and how changing times developed this mode of communication. It als It is an important and critical account of the world we live in. This book is a proper textbook for understanding propaganda at its best. It is a long but necessary and in-depth examination of how the world is covered in propaganda and vice-versa. This book made me question a lot about how one consumes data and information and what is the context on which we get this info. An analysis of the history of persuasion and information and how changing times developed this mode of communication. It also reveals the ideas of revolutions connected by this art of propaganda and hence enables us to understand the structure and life of individuals in a bigger and massive world around us in the form of communication. The collective memory of culture is questioned and viewed in an altogether different light which enables us to ask about the anatomy of culture in basic terms. All and all this book is an important one and provides good references and a massive collection of knowledge on every form of communication. It is a must-read book for anyone who wants to understand all the processes of communication in criticism and understanding.

  2. 5 out of 5

    Em

    have read through a 300 page social science text so fast (and so engaged) for some time. very helpful overview of both the historical development and broad uses of propaganda with lots of examples and case study.

  3. 5 out of 5

    Shawn

    Good historiography of propaganda. The best summary as follows: The propagandist's audience may be the general public or a segment of the public targeted for a specific set of responses. The predispositions of the audience are canalized by the propaganda message, having the effect of resonance. Media experiences create shared experiences; thus, the public may form "communities" related to the propaganda message. For example, the abortion controversy has created moral communities among those who o Good historiography of propaganda. The best summary as follows: The propagandist's audience may be the general public or a segment of the public targeted for a specific set of responses. The predispositions of the audience are canalized by the propaganda message, having the effect of resonance. Media experiences create shared experiences; thus, the public may form "communities" related to the propaganda message. For example, the abortion controversy has created moral communities among those who oppose abortion. The public response to propaganda messages takes many forms, the public may fail to receive a message; it may choose to ignore it; it may be skeptical and suspicious; it may take sides for and against; or it may respond in desired ways. Examples of desired behavioral responses are voting, contributing money, purchasing products, joining groups, engaging in demonstrations, and putting pressure on elected officials through petitions, letters, telegrams, and telephone calls. Such responses can be observed and measured, enhancing the propagandist's effectiveness. The same responses can also be fed back into the cultural rim, creating new events, affecting the economy, creating new myths, electing new government officials, and altering ideology over time. The model of the process of propaganda is interactive and cyclical, with each segment having the potential of interacting with another. Propaganda is a communicative form with the potential to create change. This book has demonstrated changes throughout history, but more important, it should equip the reader with the ability to recognize and evaluate propaganda in modern society. We have learned more about propaganda in writing and revising this book, and the following generalizations, though few in number, may constitute new ways of looking at a very old subject. GENERALIZATIONS 1. Propaganda creates and is created by strange and powerful bedfellows. Special interests cause groups that are usually diverse to unite in a common cause. The abortion controversy brought the far Right and Roman Catholics together. The antipornography movement united the Moral Majority and feminists. 2. Propaganda serves an informative function in that it tells people what to think about and how to behave. Because people turn to the media for help in understanding events and for finding out what to do about them, they unwittingly expose themselves to propaganda and may become willing or naive supporters of an invisible institution. 3. Even when it is obvious that a message is propaganda, people will respond favorably to it. Knowledge that communication is propagandistic does not necessarily neutralize people's reaction to it, especially when a message produces resonance in an audience. Sometimes, it is a matter of repetition and familiarity of a message, particularly when in the form of a clever slogan or jingle. The best examples of this can be found in advertising slogans and jingles that have worked their way into our colloquial speech—for example, Nike's "Just Do It!" 4. People tend to divide into opposing camps in response to propaganda, and public "communities" are formed that create powerful "armies" to fight for and support a cause. The media can instantly transmit information, and the community responds with instantaneous reactions. 5. New technologies are powerful allies of propagandists. Satellite dishes and home video cameras have assisted the transmission of counterpropaganda in societies where the media have been controlled. Twenty-four-hour worldwide television broadcasts reach nearly all areas of the world. Instant information is readily available at all times. The Internet offers an important channel for propaganda, as well as easy access to information often enhanced by moving images and sounds. Unsolicited e-mail messages and advertisements ("Spam ") clutter our electronic mailboxes. "Spam" has become so proliferate that California recently passed legislation to make it illegal. People's predispositions are easily identifiable through market research, making them easy targets for propaganda, 6. External propaganda may be created for internal consumption. Displays of aggression toward an enemy may not phase the enemy, but they can bolster morale at home. 7. Propaganda is not necessarily an evil thing. It can only be evaluated within its own context according to the players, the played upon, and its purpose.

  4. 4 out of 5

    Aik Wen Tan

    The book is fairly informative regarding the historical evolution of the methods, goals, and character of propaganda, and provides many illustrative and relevant examples in the explication of these points. The opening chapters do a decent job in providing useful definitions and explanations of the fundamentals of propaganda, and until around Chapter 4, the narrative is decently easy to follow. Beyond that however, the organisation of the book begins to fall apart. Chapter 4 is titled 'Propagand The book is fairly informative regarding the historical evolution of the methods, goals, and character of propaganda, and provides many illustrative and relevant examples in the explication of these points. The opening chapters do a decent job in providing useful definitions and explanations of the fundamentals of propaganda, and until around Chapter 4, the narrative is decently easy to follow. Beyond that however, the organisation of the book begins to fall apart. Chapter 4 is titled 'Propaganda and Persuasion Examined'. Is that not the enterprise of the entire book? Such a chapter title is supremely unhelpful as a landmark, and the chapter itself is very messily structured, beginning with a chronological account of propaganda in WWI as per the previous chapters, before moving into highly theoretical ground in discussing social theories of propaganda and media theory. Chapter 5 then loops back to WWI, and then provides a now completely chronological walk through WWI to the Cold War. Moreover, I found the process of digesting the points unnecessarily tedious for several reasons: Firstly, many topics such as the use of music as propaganda are discussed in several different chapters of the book and in differing levels of detail, making the process of digesting the information presented an awkward process. Some ideas such as media control in China are lightly touched upon in one chapter and then not mentioned again, whilst others, such as the power of visual symbolism, are covered repeatedly, in almost tedious detail. Points are at times organised in massive laundry lists (see Chapter 6's section on the extraordinarily vaguely titled 'Special Techniques to Maximise Effect' for the worst offender). There are also some instances where the definition of what constitutes propaganda is stretched significantly and even contradict the author's own definition of propaganda, but these instances are thankfully not many. It seems at several points that the authors were caught in a dilemma of explaining ideas as theoretical concepts or through practical examples, and an inability to decisively commit to one path or integrate them in an elegant way (perhaps a run-down of all key concepts in theory and then a fully chronological account) has resulted in a muddled narrative. Despite these issues however, I still found much of the information insightful, but I had to reorganise and restructure the contents significantly whilst taking notes in order for me to derive real worth from it. Overall, an insightful text, but unnecessarily troublesome.

  5. 4 out of 5

    Alec Frampton

    This book taught me the differences between what's Propaganda and what is persuasion. There are 3 different levels of Propaganda, and it drives me crazy hearing people use propaganda and persuasion as interchangeable terms. This book was a long, sometimes difficult read, but one of the most informative of all the persuasion books I've had to read and report about. This book taught me the differences between what's Propaganda and what is persuasion. There are 3 different levels of Propaganda, and it drives me crazy hearing people use propaganda and persuasion as interchangeable terms. This book was a long, sometimes difficult read, but one of the most informative of all the persuasion books I've had to read and report about.

  6. 5 out of 5

    Scottnshana

    Solid academic analysis, with good historical case studies on how messages can mobilize or weaponize, and how truth is consistently under siege.

  7. 4 out of 5

    Keith Brooks

    Pretty interesting reading about war time propaganda

  8. 5 out of 5

    Tim Penning

    Great overview of history of propaganda and related theories. Distinctions and similarities of propaganda and persuasion made, and also that propaganda can be good or bad.

  9. 4 out of 5

    Gerdien

    Great textbook. Used it for my dissertation.

  10. 5 out of 5

    Kaspars

    Klasisks - klasisks ar to ka piedāvā propagandas pētniecības metodoloģiju!

  11. 4 out of 5

    Andrew Proctor

  12. 4 out of 5

    Michele Davis

  13. 4 out of 5

    Gamze Uzunyayla

  14. 5 out of 5

    Gholam Reza Azari , Ph.D.

  15. 5 out of 5

    Kailyn

  16. 4 out of 5

    Joseph Bendoski

  17. 4 out of 5

    Emma Briant

  18. 5 out of 5

    Nancy

  19. 4 out of 5

    Youkho

  20. 5 out of 5

    Megan

  21. 4 out of 5

    John

  22. 5 out of 5

    Stingray

  23. 5 out of 5

    Artur Alves

  24. 5 out of 5

    Nick Toumpelis

  25. 5 out of 5

    Patrícia Busquí

  26. 4 out of 5

    Rui Natário

  27. 5 out of 5

    Lawrence T.

  28. 5 out of 5

    Randa Abader

  29. 5 out of 5

    Caroline White

  30. 5 out of 5

    Barbara

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