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Ultimate Guide to LinkedIn for Business

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How To Get Connected with More than 300 Million Customers This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective conne How To Get Connected with More than 300 Million Customers This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure. Updates in this edition include: Staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs Expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact How to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers Smarter LinkedIn Search that saves time and money with customized, comprehensive results Other important topics covered include: Techniques and tips to easily navigate LinkedIn’s interface Time saving tips on finding and matching data from businesses and people Expert guidance on super-charging a business or individual profile Insider advice on getting found through LinkedIn and maximizing search Professional instruction on promoting a LinkedIn profile The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn’s interface.


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How To Get Connected with More than 300 Million Customers This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective conne How To Get Connected with More than 300 Million Customers This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure. Updates in this edition include: Staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs Expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact How to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers Smarter LinkedIn Search that saves time and money with customized, comprehensive results Other important topics covered include: Techniques and tips to easily navigate LinkedIn’s interface Time saving tips on finding and matching data from businesses and people Expert guidance on super-charging a business or individual profile Insider advice on getting found through LinkedIn and maximizing search Professional instruction on promoting a LinkedIn profile The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn’s interface.

30 review for Ultimate Guide to LinkedIn for Business

  1. 5 out of 5

    Karen ⊰✿

    Like many people, I joined LinkedIn years ago after being invited by someone and then largely ignored the site until I was looking for a job, or looking to hire someone. Over the last few years I have been more active as I have started my own business and it has enabled me to reconnect with people and create new connections and cultivate genuine relationships. However, I'm still not sold on it as the "must have" business tool. There are still a large number of people inactive on the platform (onl Like many people, I joined LinkedIn years ago after being invited by someone and then largely ignored the site until I was looking for a job, or looking to hire someone. Over the last few years I have been more active as I have started my own business and it has enabled me to reconnect with people and create new connections and cultivate genuine relationships. However, I'm still not sold on it as the "must have" business tool. There are still a large number of people inactive on the platform (only about 22% of users use the site regularly), and it is in many ways still used by many purely for recruitment. Possibly because it needs to find a way to push through the clutter everyone has at work and determine a platform that is not quite as clunky with groups and has an easier way to share and engage with others. So when I had the opportunity to read a book entitled the "Ultimate Guide" ahead of it's release in April (this is the 3rd edition) I had to jump on in. The structure of the book is great. You can pick a chapter, read the summary, and decide if you want to keep reading. Or you can flick through to the chapters most useful to you. It takes you from signing up right through to subscribing to the LinkedIn premium products, and everything in between. I did open up my profile and follow the book as it went through optimisation steps and found a few tips and tricks I was unaware of. I also learnt some acronyms on the way that seem to be known only by the LinkedIn experts! Mostly I'm still not sold on LinkedIn as the "be all and end all", but this book did allow me to reflect on how and why I want to use the platform, and was just a good chance to refresh my profile and my Company page to make the most of the available features on LinkedIn. Big thanks to NetGalley and the publisher for providing me with an advanced reader copy in exchange for an honest review.

  2. 4 out of 5

    Darren

    Anything that bills itself as being the “ultimate guide to” anything invariably doesn’t deserve that accolade, even if it makes a very good attempt towards this utopian goal. This book is no exception. Business-orientated social networking service LinkedIn is quite a popular service – often perceived as a “necessary evil” - and this book aims to provide an introduction to the service and show you how to make the most of it, connecting with customers, partners and employees, generating leads and a Anything that bills itself as being the “ultimate guide to” anything invariably doesn’t deserve that accolade, even if it makes a very good attempt towards this utopian goal. This book is no exception. Business-orientated social networking service LinkedIn is quite a popular service – often perceived as a “necessary evil” - and this book aims to provide an introduction to the service and show you how to make the most of it, connecting with customers, partners and employees, generating leads and allowing your company to show itself off to the world. Of course, if a service is so good and simple to use, maybe a book shouldn’t be necessary? The book is clearly written, going through everything from the start, such as selling the reader on the idea and benefits of LinkedIn as well as showing how to create and “supercharge” your LinkedIn profile. Then it is a deep-dive on many individual functions such as LinkedIn company profiles, search, connecting with other members, groups and management. Certainly this is a comprehensive guide and quite a good one at that. It is just questionable whether it is an essential read. This may be very subjective as if you are struggling with your use of LinkedIn and find this book to be a lifesaver it will be different. As a more experienced user it didn’t prove to be an eye-opener and indispensible, yet it was certainly one of the better LinkedIn books one has seen to date. So in conclusion, a reasonably priced, informative book about a growing social media network. If you need a book like this it can be worthy of closer consideration. Ultimate Guide to LinkedIn for Business, written by Ted Prodromou and published by Entrepreneur Press. ISBN 9781599185606, 272 pages. YYY

  3. 4 out of 5

    Angie

    I've been on Linkedin for many years, but like many users, don't really know the tricks to optimising your profile and getting views and useful connections. This book gave me some great ideas - it's set out in different chapters, each with a short summary - so before diving into the chapter you can read the summary and then decide if it's what you need. Some of the chapters may not be applicable because you have already actioned them.. It takes you from signing up to becoming a premium (paid) mem I've been on Linkedin for many years, but like many users, don't really know the tricks to optimising your profile and getting views and useful connections. This book gave me some great ideas - it's set out in different chapters, each with a short summary - so before diving into the chapter you can read the summary and then decide if it's what you need. Some of the chapters may not be applicable because you have already actioned them.. It takes you from signing up to becoming a premium (paid) member. I worked on my profile while going through this book, so even if you think you know how Linkedin works, you'll find you learn something from this book that will help you promote yourself or your business better.

  4. 4 out of 5

    Fred Cheyunski

    Good Group Starting Point -As I have had some involvement with an Academic/Learned society board committee working on its longer-term strategy, I wanted some Linked-in references to offer some suggestions regarding this aspect of their social media efforts. After surveying the various books available, I chose this “Ultimate Guide” by author Prodromou as a place to begin. However, while giving a brief overview, I concentrate on the authors treatment of Linked-In group development and use as this Good Group Starting Point -As I have had some involvement with an Academic/Learned society board committee working on its longer-term strategy, I wanted some Linked-in references to offer some suggestions regarding this aspect of their social media efforts. After surveying the various books available, I chose this “Ultimate Guide” by author Prodromou as a place to begin. However, while giving a brief overview, I concentrate on the authors treatment of Linked-In group development and use as this topic was my main concern. Fortunately, the book offered a good starting point regarding such considerations. The book’s contents include an Introduction and 23 chapters as follows: (1) Why Linked-in? (2) Getting started on Linked-in (3) Creating your Linked-in account (4) Supercharging your Linked-in profile (4) Linked-in privacy settings (5) A tour of your Linked-in homepage (6) Linked-in for companies (7) Linked-in search (8) Getting found on Linked-in (9) Giving and receiving Linked-in recommendations (10) Connecting with others (11) Using Linked-in in-mail to reach out (12) Linked-in groups (13) Managing your Linked-in connections (14) The definitive publishing platform (15) Linked-in mobile (16) Recruiting new employees (17) Linked-in for sales and marketing professionals (18) Sales navigator (19) Linked-in advertising (20) Creating Linked-in ads that convert like crazy (22) Linked-in success stories and (23) Commencement. Then, there is a Glossary and Index which are helpful in pinpointing subjects of specific interest. In line with my opening remarks my favorite aspects of the book are those that relate back to my particular focus, but there is also value regarding general use of this professional networking platform---more precisely, chapter 6 devoted to Linked-In Groups. For instance, on page 117, Prodromou explains that “Linked-in Groups are forums or discussion boards where Linked-in members can converse with each other to find solutions to their problems or share relevant information about a product, service, or topic related to your industry or niche . . .” Earlier in the book on page 4 , he articulates the potential benefits of such groups as “Keeping up with news and trends in your industry . . . Demonstrating your particular expertise. . . Finding great professional referrals . . . Promoting your events Recommending people to others . . . connect[ing] with like-minded people . . .” Even before that in Chapter 1, the author talks about the importance of such networks given the up and downs in the career world, which come more pertinent during theses down times of COVID 19 and for longer term success (see my reviews of Barabassi’s “The Formula: The Laws of Success” and Schein’s “Career Dynamics”). ). Further on in the Groups chapter (page 161) the author provides helpful advice in developing and getting the most out of such forums including “Identify the purpose of your group, allocate resources, and create a detailed plan, so your group will thrive and provide value to your membership” which begins to get at what I was seeking (see also my review of Roger’s “The Digital Transformation Playbook”). Elsewhere in the chapter, he offers tips such as “research topics within your niche that generate interest and choose the top two or three as the basis for your group” as well as “Get some co-workers to start some discussions and comment on each other’s discussions . . . to show some activity and quality content. . . [and] start promoting the group . . .” However, he also admonishes that “Starting a group is easy, but growing it and keeping it active can take a lot of work . . .create a team of people who can share in the management and promotion of the group” which begins to provide an idea of the dynamics and investment required over time (see my review of Johansen and Sibbet’s “Leading Business Teams”). As one can see from the book’s contents and as you may gather from the above quotes, it is geared more to individuals than groups, but clearly one can see the intersections There is much to weed through, and it is more business/marketing oriented. It would have been even more useful if there would have been some adaptation to those not so commercially oriented such as those in the sciences, academia and the arts (for instance also see my review of Byrne’s “How Music Works” for some of the career considerations in that regard). Although, the book didn’t give me all I was after for my narrow purposes at the moment, it did give me a place to start and no doubt would be useful to many in advancing their business and professional interests.

  5. 4 out of 5

    Irina

    I am always confused when it time to fill in any information in my social profile. Especially concerning Linkedin. When I was looking for a job I stuck in of what information in my bio is right and which I need to stress. I suggest you check out this simple LinkedIn Profile writing trends for more inspiration! LinkedIn has helped careers by creating a searchable database of individuals who might be active or inactive in a job search. But only if you’re using it correctly. I am always confused when it time to fill in any information in my social profile. Especially concerning Linkedin. When I was looking for a job I stuck in of what information in my bio is right and which I need to stress. I suggest you check out this simple LinkedIn Profile writing trends for more inspiration! LinkedIn has helped careers by creating a searchable database of individuals who might be active or inactive in a job search. But only if you’re using it correctly.

  6. 4 out of 5

    Ralph Ortega

    Good book. Raises some valid tips and tricks. Far from the ultimate guide but still a good summary nonetheless less. Have utilized it in enhancing my account.

  7. 5 out of 5

    Joy

    Useful. Re-read when setting up linked in profile.

  8. 4 out of 5

    Carsten Hansen

    From the basics of LinkedIn to the really advanced stuff, this book covers it all. I have been using LinkedIn for several years and thought myself to be reasonably competent with 10,000+ connections and a decent amount of followers, but when I read this book I realized a number of things: a) I can do so many things better, b) I have made numerous mistakes, c) most of my mistakes are relatively easy to fix and d) I can have much more success by following the advice given in this book. This makes thi From the basics of LinkedIn to the really advanced stuff, this book covers it all. I have been using LinkedIn for several years and thought myself to be reasonably competent with 10,000+ connections and a decent amount of followers, but when I read this book I realized a number of things: a) I can do so many things better, b) I have made numerous mistakes, c) most of my mistakes are relatively easy to fix and d) I can have much more success by following the advice given in this book. This makes this book uniquely useful and even a complete novice will find the author's recommendations easy to follow as the pages are richly illustrated and the step-by-step instructions uncomplicated and straight-forward. For those interested in expanding their reach on LinkedIn for sales leads, to find the right candidates for jobs, to look for jobs, to expand their presence and to connect to with the right people at prospective clients and partners, this book will help you get there much more easily. Highly recommended.

  9. 4 out of 5

    Kirk Hanley

    I am not a member of LinkedIn, but have always been curious about the service as a networking tool. This book provides a nice overview of the service and how to use it for networking, prospecting, finding a job, hiring, etc. I found many of the figures in the book to be less-than-helpful. Many screen captures were blurry and a few didn't seem to match up to what was being discussed in the text. Toward the end, the book gets a bit repetitive, but I suppose that's to be expected when discussing a I am not a member of LinkedIn, but have always been curious about the service as a networking tool. This book provides a nice overview of the service and how to use it for networking, prospecting, finding a job, hiring, etc. I found many of the figures in the book to be less-than-helpful. Many screen captures were blurry and a few didn't seem to match up to what was being discussed in the text. Toward the end, the book gets a bit repetitive, but I suppose that's to be expected when discussing a site that is so interconnected. I do like the fact that Ted Prodromou emphasizes quality over quantity when it comes to contacts on LinkedIn. I would have liked a few more practical examples and real world anecdotes, but overall I think it is a good guide to a powerful social media platform.

  10. 4 out of 5

    Kevin Eikenberry

    Social media seems to be almost everywhere. Just yesterday Facebook announced they have a billion members. By comparison you might think LinkedIn is a small site. It does have over 150 million members however. Let me say that … - See more at: http://blog.kevineikenberry.com/uncat... Social media seems to be almost everywhere. Just yesterday Facebook announced they have a billion members. By comparison you might think LinkedIn is a small site. It does have over 150 million members however. Let me say that … - See more at: http://blog.kevineikenberry.com/uncat...

  11. 5 out of 5

    John

    It's a good guide and one that I would recommend to others. But, I'm not sure I would call it the Ultimate guide. I won this great book on GoodReads and like I do with most my wins I will be paying it forward by giving my win either to a friend or library to enjoy. It's a good guide and one that I would recommend to others. But, I'm not sure I would call it the Ultimate guide. I won this great book on GoodReads and like I do with most my wins I will be paying it forward by giving my win either to a friend or library to enjoy.

  12. 5 out of 5

    Shayla Raquel

    Talk about a "I wish I had this months ago" book. I've wanted to learn more about LinkedIn, but didn't know where to start. Very grateful for Prodromou's top-notch guidance in this valuable resource. Talk about a "I wish I had this months ago" book. I've wanted to learn more about LinkedIn, but didn't know where to start. Very grateful for Prodromou's top-notch guidance in this valuable resource.

  13. 5 out of 5

    Carla

    This is an excellent book. Now, the job seeker portion is not for any of us, but it is good to know about it, so if you wanted to hire people on LinkedIn...you would be able to use it.

  14. 5 out of 5

    David Chevalier

  15. 4 out of 5

    Kelly

  16. 4 out of 5

    Pamela Shea

  17. 5 out of 5

    Carrie

  18. 4 out of 5

    Laura

  19. 5 out of 5

    Tyler

  20. 5 out of 5

    Ashley Place

  21. 4 out of 5

    Giannina Fumagalli

  22. 4 out of 5

    Danny Simonzad

  23. 4 out of 5

    Richelo

  24. 5 out of 5

    Mike

  25. 4 out of 5

    Rupali Kumbhani

  26. 4 out of 5

    Melody

  27. 5 out of 5

    Jason Hulott

  28. 5 out of 5

    Jeff

  29. 4 out of 5

    J. Black

  30. 5 out of 5

    Eli Logan

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