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Selling Eating: Restaurant Marketing Beyond the Word “Delicious”

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Should your restaurant exist? This book dares to ask that and many other fundamental questions about getting customers to care about your brand. Hopper draws on twenty years of restaurant communication experience to offer recommendations on everything from brand positioning to advice on communicating motivating, compelling, sales-building "deliciousness" without merely repe Should your restaurant exist? This book dares to ask that and many other fundamental questions about getting customers to care about your brand. Hopper draws on twenty years of restaurant communication experience to offer recommendations on everything from brand positioning to advice on communicating motivating, compelling, sales-building "deliciousness" without merely repeating the word "delicious" a bunch of times. Do you know "The Seven Very Specific People Your Restaurant Needs to Reach?" Do you know the "Three Things Every Menu Should Do," or the "Fifteen Forbidden Food Words to Never Use" when marketing restaurants? Selling Eating has the answers to those questions and many more, and contains tips for avoiding the cliché terminology common to ads in the restaurant category. Branding. Advertising. Food photography. Content marketing. Social media. Kid's programs, packaging opportunities, TV ads, point-of-purchase materials, dealing with online reviews: it's all here, along with answers to bigger questions of positioning and brand personality. With a forward by Russ Klein, former Global President and CMO of Burger King, Selling Eating contains a variety of perspectives. You'll hear from experts ranging from celebrated food photographer Michael Somoroff to renowned researcher Bob Drane. Throughout, Hoppers holds up campaigns from Domino's, Jack in the Box, Outback, Panera, Burger King, Applebee's, Wendy's, Ruby Tuesday's, Taco Bell, Texas Roadhouse, Subway and many more-and points out strengths and weaknesses, drawing lessons and offering insights all along the way.


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Should your restaurant exist? This book dares to ask that and many other fundamental questions about getting customers to care about your brand. Hopper draws on twenty years of restaurant communication experience to offer recommendations on everything from brand positioning to advice on communicating motivating, compelling, sales-building "deliciousness" without merely repe Should your restaurant exist? This book dares to ask that and many other fundamental questions about getting customers to care about your brand. Hopper draws on twenty years of restaurant communication experience to offer recommendations on everything from brand positioning to advice on communicating motivating, compelling, sales-building "deliciousness" without merely repeating the word "delicious" a bunch of times. Do you know "The Seven Very Specific People Your Restaurant Needs to Reach?" Do you know the "Three Things Every Menu Should Do," or the "Fifteen Forbidden Food Words to Never Use" when marketing restaurants? Selling Eating has the answers to those questions and many more, and contains tips for avoiding the cliché terminology common to ads in the restaurant category. Branding. Advertising. Food photography. Content marketing. Social media. Kid's programs, packaging opportunities, TV ads, point-of-purchase materials, dealing with online reviews: it's all here, along with answers to bigger questions of positioning and brand personality. With a forward by Russ Klein, former Global President and CMO of Burger King, Selling Eating contains a variety of perspectives. You'll hear from experts ranging from celebrated food photographer Michael Somoroff to renowned researcher Bob Drane. Throughout, Hoppers holds up campaigns from Domino's, Jack in the Box, Outback, Panera, Burger King, Applebee's, Wendy's, Ruby Tuesday's, Taco Bell, Texas Roadhouse, Subway and many more-and points out strengths and weaknesses, drawing lessons and offering insights all along the way.

32 review for Selling Eating: Restaurant Marketing Beyond the Word “Delicious”

  1. 4 out of 5

    Erich Zinser

    A bit contradictory at times Some of the explanations lack clarity because of an excesive use of puns, the book is valuable though good concepts

  2. 5 out of 5

    Deepika Nagasamy

  3. 4 out of 5

    Pamela

  4. 4 out of 5

    jose

  5. 5 out of 5

    Ville Palmu

  6. 5 out of 5

    Kburgin

  7. 4 out of 5

    Iyad Rasheed

  8. 5 out of 5

    Jaime

  9. 5 out of 5

    Katherine Cunningham

  10. 4 out of 5

    Christina Orso

  11. 4 out of 5

    Chris

  12. 5 out of 5

    Dylan Shipsey

  13. 5 out of 5

    mitesh rangras

  14. 5 out of 5

    Abdulmohsin

  15. 5 out of 5

    Ghassan Rizkallah

  16. 4 out of 5

    Johanni Thunstrom

  17. 5 out of 5

    aristide william nguewoua

  18. 4 out of 5

    Susie

  19. 4 out of 5

    Gary Hidalgo

  20. 4 out of 5

    1963gomes

  21. 5 out of 5

    Darchite Kantelal

  22. 4 out of 5

    Sarah Alicia Santos

  23. 5 out of 5

    Priscilla Shumway

  24. 5 out of 5

    Chris Vinson

  25. 5 out of 5

    Jane

  26. 5 out of 5

    Gabbie Cirelli

  27. 4 out of 5

    Ashley

  28. 4 out of 5

    Elisabeth.Biteligmail.Com

  29. 4 out of 5

    Lauren Johnson

  30. 5 out of 5

    Jasper Heist

  31. 4 out of 5

    Lacey

  32. 4 out of 5

    Ritika Sharma

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