Current economic conditions are forcing everyone from large corporations to smaller privately held companies to maximize their revenue streams from new and existing customers. To be successful, firms today must outsell their competition and exceed customer expectations - thus creating long-term satisfaction and loyalty. While basic sales methodologies instruct salespeople Current economic conditions are forcing everyone from large corporations to smaller privately held companies to maximize their revenue streams from new and existing customers. To be successful, firms today must outsell their competition and exceed customer expectations - thus creating long-term satisfaction and loyalty. While basic sales methodologies instruct salespeople on the nuts and bolts of the sales process - who to approach in an organization, when to ask questions, and what to ask - ROI Selling takes them to a new level. Using a unique 360 Degree Measurement technique, this guide provides practical tools for turning valuable customer feedback into a compelling case for their products and services. Sales professionals will be able to demonstrate to the customer how their products and services will produce a more successful and tangible outcome than the competition.
ROI Selling: Increasing Revenue, Profit, & Customer Loyalty Through the 360 sales Cycle
Current economic conditions are forcing everyone from large corporations to smaller privately held companies to maximize their revenue streams from new and existing customers. To be successful, firms today must outsell their competition and exceed customer expectations - thus creating long-term satisfaction and loyalty. While basic sales methodologies instruct salespeople Current economic conditions are forcing everyone from large corporations to smaller privately held companies to maximize their revenue streams from new and existing customers. To be successful, firms today must outsell their competition and exceed customer expectations - thus creating long-term satisfaction and loyalty. While basic sales methodologies instruct salespeople on the nuts and bolts of the sales process - who to approach in an organization, when to ask questions, and what to ask - ROI Selling takes them to a new level. Using a unique 360 Degree Measurement technique, this guide provides practical tools for turning valuable customer feedback into a compelling case for their products and services. Sales professionals will be able to demonstrate to the customer how their products and services will produce a more successful and tangible outcome than the competition.
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Joe –
Good book if you work for a company that wants to really work on Return on Investment (ROI). Since I own a consulting firm it's tough to read this book and figure out how to apply it to someone else's business. Good book if you work for a company that wants to really work on Return on Investment (ROI). Since I own a consulting firm it's tough to read this book and figure out how to apply it to someone else's business.
Thomas –
great, very technical read
Lori Grant –
A must-read book on sales and selling techniques for knowledge workers, managers, executives, and entrepreneurs.
TareQ –
David P. D'Eugenio –
John –
Chris Pahl –
Douglas Wick –
Candy –
Bokeeffe –
Neil –
John –
Jaiprakash Singh –
Marc –
Julian –
Mike Topalovich –
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tango20 –
Jim –
Shawn –
Inkubator –
Petri Salonen –
Aikerim Uakbayeva –
Milon Kanti –
Jeremy –
Jitender S. –
BookDB –
Daniel Stallsmith –
Vincent Ling –
Matt –
Brian Potter –
Isaac Perdomo –
Emir Duquela –