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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site

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A new edition of this title is available, ISBN-10: 0136068685 ISBN-13: 9780136068686


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A new edition of this title is available, ISBN-10: 0136068685 ISBN-13: 9780136068686

50 review for Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site

  1. 5 out of 5

    Abdelrahman El-Mawawi

    The business model within this book may be beneficial but as you know the web is changing in a highly fast pace. Keep track of new books. This one is currently outdated.

  2. 5 out of 5

    Amelia Painter

    Search Engine Marketing, Inc. is an excellent resource book on how to create and implement a search marketing campaign. The book provides step-by-step instructions on topics from how web development team can obtain the finances within an organization, to how to make your improve search engine ranking, to best uses of paid search options. Beyond the basics, the book explains conversion metrics and projecting success. Individuals working for a large organization, looking to make a difference with th Search Engine Marketing, Inc. is an excellent resource book on how to create and implement a search marketing campaign. The book provides step-by-step instructions on topics from how web development team can obtain the finances within an organization, to how to make your improve search engine ranking, to best uses of paid search options. Beyond the basics, the book explains conversion metrics and projecting success. Individuals working for a large organization, looking to make a difference with the corporate Web site, this book is a "must read." For any Web professional, this book is and its DVD is a "must have." Both Bill Hunt and Mike Moran organized the book in a unique and user-friendly manner. I especially like the way they refer the reader to other chapters within the text. (This quality fits my style of reading because I can jump to the referenced chapter, read a few pages, then jump back to the original page.) The use of a skull and cross-bones on techniques that should be avoided makes the pages come alive. And their very straight-to-the-point titles like "stupid content tricks: how to get your site banned in five easy steps" also gets the readers attention! Love it, love it, love it! Search Engine Marketing, Inc. is a new SEO/Internet Search reference book that I'll keep in my library until the Internet's every changing algorithms change once again.

  3. 4 out of 5

    Liz

    A great reference for anyone interested in search marketing. My only disappointment was the example of an estimate based on some guesses, anecdotal evidence, and a made up table. How could that possible get a good estimate?

  4. 5 out of 5

    Paul Gillin

    The bible of search engine marketing. Engagingly and confidently written. It's everything you'd want to know. The bible of search engine marketing. Engagingly and confidently written. It's everything you'd want to know.

  5. 4 out of 5

    Tina Johnson

    Driving Search engine traffic to your company website. This book is suitable for those who want to get complete insight on SEM.

  6. 5 out of 5

    Wizey

  7. 5 out of 5

    Eric Pratum

  8. 4 out of 5

    Imants

  9. 4 out of 5

    Paul Ballard

  10. 5 out of 5

    marcos e g viana

  11. 5 out of 5

    Philosophy YMMV

  12. 4 out of 5

    Todd N

  13. 4 out of 5

    Rutger

  14. 5 out of 5

    Bonnie

  15. 5 out of 5

    Franz Enzenhofer

  16. 4 out of 5

    Adam Edwards

  17. 5 out of 5

    Molly Owens

  18. 4 out of 5

    Jesse Jones

  19. 4 out of 5

    Jay Segs

  20. 5 out of 5

    Michael Quinn

  21. 4 out of 5

    Megan Coup

  22. 4 out of 5

    Rose

  23. 5 out of 5

    Shawn Cheng

  24. 4 out of 5

    Fabrizio Ciamprone

  25. 5 out of 5

    Alex Lough

  26. 4 out of 5

    Mihaly Bobaly

  27. 5 out of 5

    Sash Ako

  28. 5 out of 5

    Jeff Chasin

  29. 4 out of 5

    Alan Rothstein

  30. 5 out of 5

    Hunter

  31. 5 out of 5

    Ravie13

  32. 4 out of 5

    notv

  33. 5 out of 5

    Jorell

  34. 4 out of 5

    Vishal Darji

  35. 4 out of 5

    Marco1_79

  36. 4 out of 5

    Bobbie

  37. 4 out of 5

    Fitz

  38. 5 out of 5

    Tina

  39. 5 out of 5

    Sean Besser

  40. 5 out of 5

    Eugene

  41. 5 out of 5

    Renee Valdez

  42. 4 out of 5

    Desiree

  43. 4 out of 5

    Globbet

  44. 5 out of 5

    James Ketchell

  45. 4 out of 5

    Ferruccio Cinquemani

  46. 5 out of 5

    Ben

  47. 5 out of 5

    Franz Enzenhofer

  48. 4 out of 5

    Alison

  49. 5 out of 5

    Galateia

  50. 4 out of 5

    Wijs Digital Agency

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