: Written by Barry Farber, one of the country's best known, most respected and incredibly successful sales gurus (Entrepreneur magazine), 12 CLICHES OF SELLING AND WHY THEY WORK is steeped in the language and knowledge of what it takes to sell. It uses one clich, per chapter as a starting point-and mines its truth and powerful wisdom. Never take no for an answer, for examp : Written by Barry Farber, one of the country's best known, most respected and incredibly successful sales gurus (Entrepreneur magazine), 12 CLICHES OF SELLING AND WHY THEY WORK is steeped in the language and knowledge of what it takes to sell. It uses one clich, per chapter as a starting point-and mines its truth and powerful wisdom. Never take no for an answer, for example, belies the image of the stereotypical make-the-sale-at-any-cost salesperson and focuses on finding ways to get around obstacles, such as making the gatekeeper your ally and using humor to open closed doors. You never get a second chance to make a first impression shows how to sell yourself first, how to make people like, trust, and respect you, and how and why to make eye contact and keep a questioning attitude. Your attitude determines your altitude describes how to build and maintain a positive attitude, even in the face of rejection. Don't sell the steak, sell the sizzle gives the 12 steps to a solid presentation. The art of networking and mentoring is covered in It's not what you know, it's who you know, while the importance of value, including the value of getting your money's worth-and all that it implies-falls under You get what you pay for. It's the book for everyone who sells-and, as Robert Louis Stevenson once wrote, Everyone lives by selling something.
12 Cliches of Selling (and Why They Work)
: Written by Barry Farber, one of the country's best known, most respected and incredibly successful sales gurus (Entrepreneur magazine), 12 CLICHES OF SELLING AND WHY THEY WORK is steeped in the language and knowledge of what it takes to sell. It uses one clich, per chapter as a starting point-and mines its truth and powerful wisdom. Never take no for an answer, for examp : Written by Barry Farber, one of the country's best known, most respected and incredibly successful sales gurus (Entrepreneur magazine), 12 CLICHES OF SELLING AND WHY THEY WORK is steeped in the language and knowledge of what it takes to sell. It uses one clich, per chapter as a starting point-and mines its truth and powerful wisdom. Never take no for an answer, for example, belies the image of the stereotypical make-the-sale-at-any-cost salesperson and focuses on finding ways to get around obstacles, such as making the gatekeeper your ally and using humor to open closed doors. You never get a second chance to make a first impression shows how to sell yourself first, how to make people like, trust, and respect you, and how and why to make eye contact and keep a questioning attitude. Your attitude determines your altitude describes how to build and maintain a positive attitude, even in the face of rejection. Don't sell the steak, sell the sizzle gives the 12 steps to a solid presentation. The art of networking and mentoring is covered in It's not what you know, it's who you know, while the importance of value, including the value of getting your money's worth-and all that it implies-falls under You get what you pay for. It's the book for everyone who sells-and, as Robert Louis Stevenson once wrote, Everyone lives by selling something.
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Jorge Reyes –
Estoy contento de haberme encontrado un libro como este dentro de los cientos que hay en el mercado. Al ser un vendedor con un puesto directivo, siempre es importante volver a las bases, Barry es un vendedor nato, ético y trabajador que ha dado su vida al servicio y a compartir su labor en las ventas. Un libro con ideas interesantes, que en momento se pierde en el mercantilismo y que estaría mejor si se profundizara en temas antropológicos o si se reconociera mejor la condición humana, sin embar Estoy contento de haberme encontrado un libro como este dentro de los cientos que hay en el mercado. Al ser un vendedor con un puesto directivo, siempre es importante volver a las bases, Barry es un vendedor nato, ético y trabajador que ha dado su vida al servicio y a compartir su labor en las ventas. Un libro con ideas interesantes, que en momento se pierde en el mercantilismo y que estaría mejor si se profundizara en temas antropológicos o si se reconociera mejor la condición humana, sin embargo el título describe eficazmente de lo que trata y satisface al lector que busca robustecer sus herramientas de venta y habilidades. Entretenido por medio de casos y ejemplos, me parece un buen libro para capacitar.
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Me gustado, los últimos libros que había leído me aburrían cuando iba por la mitad, este me ha mantenido interesado hasta el final. Mejores frases: No es el producto lo que hace al vendedor, sino entender lo que el producto puede hacer por el cliente. Y esta: El precio es lo que los clientes pagan para comprar un producto. El coste es lo que pagaran mientras dure la relación con ellos. Así que mientras un precio inicial puede ser más alto que el de la competencia, el coste de por vida puede ser me Me gustado, los últimos libros que había leído me aburrían cuando iba por la mitad, este me ha mantenido interesado hasta el final. Mejores frases: No es el producto lo que hace al vendedor, sino entender lo que el producto puede hacer por el cliente. Y esta: El precio es lo que los clientes pagan para comprar un producto. El coste es lo que pagaran mientras dure la relación con ellos. Así que mientras un precio inicial puede ser más alto que el de la competencia, el coste de por vida puede ser menor debido a los altos estándares de calidad y servicio que ofrece como valor añadido.
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