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Persuasion and Power: The Art of Strategic Communication

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This is a book about the art of strategic communication, how it's used, where, and why.It examines how people have thought about the notion through the ages, how they have applied its principles, and what lessons for today we can glean from past experience. The book is particularly concerned with strategic communication in US national security and how the current practice This is a book about the art of strategic communication, how it's used, where, and why.It examines how people have thought about the notion through the ages, how they have applied its principles, and what lessons for today we can glean from past experience. The book is particularly concerned with strategic communication in US national security and how the current practice of communication in this arena is deficient. Now more than ever in diplomacy and the conduct of military operations, communication strategy is of paramount importance because of the 24/7 news cycle as well as the internet and social media that broaden policy debates and the war of words beyond elites. James P. Farwell, a former political consultant, says that the U.S. government's approach to strategic communication is too stiff and process oriented. His definition of strategic communication follows the lead of political communication, which is more art than science. This model stresses that all words, deeds, actions, and symbols are communication and must be in harmony to effectively and positively influence a given audience. Furthermore, a message that is true, consistent, and persuasive is more powerful than deception. Farwell uses many historical examples to illustrate how strategic communication has made a critical difference throughout history in the outcomes of crises, conflicts, politics, and diplomacy across different cultures and societies. This book will help policymakers, communications officers, and communications students understand when, where and how they can apply the principles of strategic communication.


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This is a book about the art of strategic communication, how it's used, where, and why.It examines how people have thought about the notion through the ages, how they have applied its principles, and what lessons for today we can glean from past experience. The book is particularly concerned with strategic communication in US national security and how the current practice This is a book about the art of strategic communication, how it's used, where, and why.It examines how people have thought about the notion through the ages, how they have applied its principles, and what lessons for today we can glean from past experience. The book is particularly concerned with strategic communication in US national security and how the current practice of communication in this arena is deficient. Now more than ever in diplomacy and the conduct of military operations, communication strategy is of paramount importance because of the 24/7 news cycle as well as the internet and social media that broaden policy debates and the war of words beyond elites. James P. Farwell, a former political consultant, says that the U.S. government's approach to strategic communication is too stiff and process oriented. His definition of strategic communication follows the lead of political communication, which is more art than science. This model stresses that all words, deeds, actions, and symbols are communication and must be in harmony to effectively and positively influence a given audience. Furthermore, a message that is true, consistent, and persuasive is more powerful than deception. Farwell uses many historical examples to illustrate how strategic communication has made a critical difference throughout history in the outcomes of crises, conflicts, politics, and diplomacy across different cultures and societies. This book will help policymakers, communications officers, and communications students understand when, where and how they can apply the principles of strategic communication.

55 review for Persuasion and Power: The Art of Strategic Communication

  1. 4 out of 5

    Dennis Murphy

    Persuasion and Power: The Art of Strategic Communication by James Farwell is a good book with a lot of information, that suffers from an at times dull presentation. This took a long time for me to finish, nearly a month, precisely because of this concern. The audiobook did little to help, as Tim Lundeen appears at time to be an upgraded electronic reader, rather than someone who can imbue life into a text that sorely needed it. Judging only from the text, Farwell comes across as a Neoconservativ Persuasion and Power: The Art of Strategic Communication by James Farwell is a good book with a lot of information, that suffers from an at times dull presentation. This took a long time for me to finish, nearly a month, precisely because of this concern. The audiobook did little to help, as Tim Lundeen appears at time to be an upgraded electronic reader, rather than someone who can imbue life into a text that sorely needed it. Judging only from the text, Farwell comes across as a Neoconservative trying to be centrist, and only making it halfway. I imagine this may grate on some's nerves, depending on your political persuasion and character. Further, while the book may sample many different types of communication, the heart of the book appears to be an answer and guide for communication for politicians and the army vis-a-vis the Middle East. Part Four of the book is geared towards its most overt policy implications, and makes up the stronger part of the Farwell's argument. It takes some of the wind out of Part 5's sales, the policy prescriptions. The ultimate point of the book, which is persuasively put, is that the US should not shy away from influence operations, but these should be clear, understood, and under proper guidance and authority. Give it a look if you want, especially if you are in communications or work in political affairs. 87/100

  2. 4 out of 5

    Kateřina Kňapová

    Must read pro ty, kteří se zabývají strategickou komunikací, propagandou nebo třeba informačními operacemi.

  3. 5 out of 5

    Susan Weinstein

    Persuasion and Power is a rare nonfiction classic--about an old practice This nonfiction work is a rare classic. There are lots of books on Communications, Public Relations, Public Affairs, Social Media, TV & Radio, Internet Marketing, Media strategy. But no other book I’ve seen looks at the permeable borders of these categories as they contribute to the big picture of political campaigns, national security—Strategic Communications. In PERSUASION AND POWER (Georgetown University Press), James Far Persuasion and Power is a rare nonfiction classic--about an old practice This nonfiction work is a rare classic. There are lots of books on Communications, Public Relations, Public Affairs, Social Media, TV & Radio, Internet Marketing, Media strategy. But no other book I’ve seen looks at the permeable borders of these categories as they contribute to the big picture of political campaigns, national security—Strategic Communications. In PERSUASION AND POWER (Georgetown University Press), James Farwell shows that skill in the use of images, words, and symbols, does not necessarily guarantee success. The end result often depends on the content of the message and its goal. Deception is not as successful as truth, consistent, and persuasive. It also helps to remember that any success is within a specific time-frame. With the speed and incessant change of the 24/7 news cycle, a permanent end result is a chimera. Yet this book analyzes the strategic communications embodied in our Declaration of Independence, a document of enormous impact. The writers, looking for support from abroad, based their revolution not on a religion but an idea of the Enlightenment—that all men are equal. They talk about the tyranny of the British King but omit Parliament, a decision that makes this a document of careful strategic communications. It persuades with reason and motivates with emotion for desired ends—foreign support and rallying at home. The book shows the similarity between Obama’s use of the Internet to reach a mass audience and Martin Luther’s use of broadsides, why Argentina’s Chavez may be closer to Napoleon than Simon Bolivar, how the distribution of Roman coins with Caesar’s face echoes our campaign pins. The book also draws darker parallels on the propaganda of Hitler and the use of racist incendiary radio in Rawanda’s genocidal war. And it astutely explains the intelligence behind Al Quaeda’s video campaigns. Author James Farwell is a defense consultant, who advises the U.S. Depts of Defense and Special Operations. He also shows how successful strategic communications can escape powerful nations. They will build a communications strategy to advance national security with psychological operations, military information support operations, propaganda, and public diplomacy. Yet concepts, definitions, doctrines, and operations can be misguided. Farwell’s art is not a science.

  4. 5 out of 5

    Andd

    James P. Farwell, a defense consultant, presents a well-documented, carefully drawn study of the ways in which strategic communication influences behavior. He writes about influential words in powerful documents and great speeches. He analyzes the impact of images, symbols, art, attire, and architecture. The author reviews and rates the effectiveness of strategic communication in the Obama administration. Fascinating are his analyses of former presidents. The book has much to offer speakers, write James P. Farwell, a defense consultant, presents a well-documented, carefully drawn study of the ways in which strategic communication influences behavior. He writes about influential words in powerful documents and great speeches. He analyzes the impact of images, symbols, art, attire, and architecture. The author reviews and rates the effectiveness of strategic communication in the Obama administration. Fascinating are his analyses of former presidents. The book has much to offer speakers, writers, journalists, change agents, public relations officers, and military information officers. I received this book free through the goodreads FIRST READS program.

  5. 4 out of 5

    Michael Brady

    Congratulations Michael! You are one of our First Reads lucky winners! You will soon receive a free copy of Persuasion and Power: The Art of Strategic Communication in the mail. Please allow a few weeks for shipping. Thanks for playing! The Goodreads staff

  6. 4 out of 5

    Johnathan

    I read this while I was in my Speech class in University. It is highly recommended. I experimented with ideas shared in this book and found them to be irreplaceable.

  7. 5 out of 5

    Lulu

    I won this book from the first reads giveaways and I am so excited to read it. Thanks.

  8. 5 out of 5

    Red

  9. 4 out of 5

    Falisha Smith

  10. 5 out of 5

    Jennifer Davis

  11. 5 out of 5

    John-Mark

  12. 4 out of 5

    Turgut

  13. 5 out of 5

    Nicholas Beecroft

  14. 4 out of 5

    Rusi Marinov

  15. 5 out of 5

    mariana

  16. 4 out of 5

    Todd Kinsey

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    Andrew Large

  18. 5 out of 5

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    Georgetown University Press

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