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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling

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Book Yourself Solid-now in paperback-is a complete instructional guide for starting and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professi Book Yourself Solid-now in paperback-is a complete instructional guide for starting and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and "Book Yourself Solid.


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Book Yourself Solid-now in paperback-is a complete instructional guide for starting and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professi Book Yourself Solid-now in paperback-is a complete instructional guide for starting and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and "Book Yourself Solid.

30 review for Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling

  1. 5 out of 5

    Kevin

    "Snake Oil for the Empirically Impaired" So friends, let me tell you how much I hated this book that I did not finish and won't: take your pick as to which (if any) gets your attention. a) I kept it several extra days from the library to carve out the time to write this review. b) It is one of the very few books (I was an English major, and have a catholic reading taste) I refused to finish. The only one that comes to mind as being as unintentionally ridiculous and celebrated (for very different re "Snake Oil for the Empirically Impaired" So friends, let me tell you how much I hated this book that I did not finish and won't: take your pick as to which (if any) gets your attention. a) I kept it several extra days from the library to carve out the time to write this review. b) It is one of the very few books (I was an English major, and have a catholic reading taste) I refused to finish. The only one that comes to mind as being as unintentionally ridiculous and celebrated (for very different reasons) was "The Magic Mountain." c) I have never felt morally compelled to write a book review to warn people of something I perceive as a moral plague in our culture: the proliferation of con men. d) A dear friend in my field recommended it, and I wanted him to know that I appreciate his kindness, but wanted him to know that I'm not rejecting it reflexively, but rather for a wide variety of reasoned reasons, below. I'll make the review quick, I promise. The author, Mr. Port, is an archetype of the American salesman in the 21st century: he thinks that attitude matters. He thinks that attitude matters more than the merit of the product or service you offer, and he is utterly wrong. If I am thirsty in the desert, and you are trying to sell me sand, I will not buy; if you are trying to sell me cactus, you'd have to provide the tool to open it to get the water inside. Mr. Port's first brag - the book begins with them, and as of page 29 had not ceased - is that he helped build the fertility practice of some undegreed quack. People wanting to have babies are upset enough with the effort at hand failing, without being told that sticking needles in you increases their reproductive chances. I have no doubt that Mr. Port was key to the fellow's growing practice, but assure you that prayer, burning sage, and sticking needles in people at prescribed points doesn't make them more fertile. If you want to increase your chances, go see people who had to compete to get into rigorous schools and pass difficult licensing exams, not conmen advocated for by other conmen. It is unfashionable to use this word above, I know. Conman. You might have seldom read it yourself. But the conman is an old and celebrated figure in literature, from the hustlers described by Chaucer and Shakespeare, to Felix Krull, to the television evangelists who have somewhat receded in American popular culture. (I seem to recall that this group was by and large worn out by their coke whores and extra-marital affairs, or emerging realizations by themselves but more often their donors that they were in fact sociopathic predators), they are timeless and as dangerous now as they were on the streets of Babylon. When Mr. Port is not implying that selling something is the same as anything else (I assure you it's better to be working at a Mercedes Benz dealership than hustling door-to-door gym memberships), he is busy upselling you through the newsletter he gets you to look at, or even within the book. I gave up when on page 29, he illustrates what you could "technically" be offering as a service: "* A book that you can read on how to book yourself solid * A coaching program that teaches you how to book yourself solid * Live seminars that teach you how to book yourself solid * A license to become a Certified Book Yourself Solid Coach" Really. That's a column inch of the book you're considering buying. Sorry folks: we all might want edible bouquets or a puppet, but we need gasoline and groceries. This simple notion (wants vs. needs) is one of but many that Mr. Port doesn't acknowledge nor see as far more important than the firmness of your handshake or how much you love what you do. I know many successful people who are ambivalent or even dislike large aspects of what they do for a living. The principles of sales and salesmanship are widely available, and the archetype of the amoral hustler selling water by the river (but we also include bacteria at no extra charge!) is almost as old the hills, but without the merit of a molehill.

  2. 5 out of 5

    Farnoosh Brock

    Most honest, USEFUL, brilliant & Actionable book & I AM getting booked solid! Since I first heard about Michael Port, I changed the way I have my conversations with my clients, I became fully self-expressed and totally honest, I said no to lousy clients, I raised my rates 3 times, I shared my package pricing on my website for full transparency, and I am getting booked a lot more frequently. I am still not even done with his book - I am doing the workbook and seriously paying attention to everythin Most honest, USEFUL, brilliant & Actionable book & I AM getting booked solid! Since I first heard about Michael Port, I changed the way I have my conversations with my clients, I became fully self-expressed and totally honest, I said no to lousy clients, I raised my rates 3 times, I shared my package pricing on my website for full transparency, and I am getting booked a lot more frequently. I am still not even done with his book - I am doing the workbook and seriously paying attention to everything Michael says. His free webinars are full of honest and solid training ground and he walks his talk, he is honest and he makes sense. He is practical and not pushing out fluff or air. He is showing and leading by example. I know that his program is top notch and I would love to invest in it some day but I am not even a full-time coach, I am just doing it because I enjoy it and want to grow my brand. I am splitting my time between coaching and writing books and creating a ton of content online for my brand, but let me tell you that I have tried a lot of other training material out there but none has met and EXCEEDED my expectations like that of Michael Port. For me, it's been the VERY best. I would give it more stars if I could. Thank you Michael for your true honesty and your unique writing and teaching voice. I LOVE IT!

  3. 5 out of 5

    Josh Patrick

    I would have given this book five stars if Mr. Port had not promoted his services at least once a chapter. I get it, he wants to show how his methodology works. At the same time, I got the point. Mr. Port promotes opt in marketing while using push marketing during the entire book. Now, on to the book itself. You need to read this book if you're in a professional service business. There is great nugget after great nugget that you can use. I suspect that if you only use 10% of what's in this book, I would have given this book five stars if Mr. Port had not promoted his services at least once a chapter. I get it, he wants to show how his methodology works. At the same time, I got the point. Mr. Port promotes opt in marketing while using push marketing during the entire book. Now, on to the book itself. You need to read this book if you're in a professional service business. There is great nugget after great nugget that you can use. I suspect that if you only use 10% of what's in this book, you'll find that you are much busier than you are now. If you use 50% of the information and adopt it you'll have to start hiring people to handle the overflow. Oh, and you should start to develop a strategy on how to handle the overflow before you get there. That might be a topic of blog post or two on my site. Normally a book this long takes four or five days for me to read. I read this one much more slowly because there was so much great information I want to start using in my own business. Great book, read it and enjoy.

  4. 5 out of 5

    Chuck

    I had great hopes for this book. Alas, it is a rehash of the old, long discredited "Do what you love and the money will follow." But wait! The author has found THE secret formula, and once you finish his book, you can take a course and get "certified" to make money teaching others the secret formula. And after that, I guess we'll all get rich raising llamas. I had great hopes for this book. Alas, it is a rehash of the old, long discredited "Do what you love and the money will follow." But wait! The author has found THE secret formula, and once you finish his book, you can take a course and get "certified" to make money teaching others the secret formula. And after that, I guess we'll all get rich raising llamas.

  5. 4 out of 5

    Trevor

    Michael Port begins his book practically: "[T:]here may be two simple reasons why you don't serve as many clients as you'd to today. You either don't know what to do to attract and secure more clients or you know what to do but you're not actually doing it" (p. xxvii). In the pages that follow, he unpacks his "Booked Solid System" to which he ascribes the power to solve both of those stated problems. Contrasting "old school" and "new school" marketing methods, he writes, "[Many:] have come to beli Michael Port begins his book practically: "[T:]here may be two simple reasons why you don't serve as many clients as you'd to today. You either don't know what to do to attract and secure more clients or you know what to do but you're not actually doing it" (p. xxvii). In the pages that follow, he unpacks his "Booked Solid System" to which he ascribes the power to solve both of those stated problems. Contrasting "old school" and "new school" marketing methods, he writes, "[Many:] have come to believe that marketing and selling is pushy and self-centered and borders on sleazy ... You must never fall into the typical client-snagging mentality. If you do, you'll operate in a mentality of scarcity and shame as opposed to one of abundance and integrity" (p. xxix). Questions to ask yourself: How can I be fully self-expressed in my work to create meaning for me and those whom I serve? How can I work only in the areas of my greatest strengths and talents so that I can shine? How many relationships with people of purpose did I make and deepen? How can I better listen to and serve my ideal clients? How can I wow people with substance? How can I overdeliver on my promises to my clients? How can I cooperate with other professionals to create more abundance? Port's claim is a large one: "If you keep asking yourself these questions, if you set a solid foundation for your business, build trust and credibility within your marketplace, and use the seven core self-promotion strategies [offered later in the book:], you'll be booked solid in no time" (p. xxx). His layout of information consists of 3 modules: Your Foundation, Building Trust and Credibility, and The Seven Core Self-Promotion Strategies. Each of the modules has something worthy to note, but I found module 1 to be the most informative and helpful - especially chapter 2: "Why People Buy What You're Selling." He counsels, "Marketing and sales isn't about trying to convince, coerce, or manipulate people into buying your services. It's about putting yourself out in front of, and offering your services to, those whom you are meant to serve - people already looking for your services" (p. 17). Those who are already looking for your services are those who should make up your target market. It's in this section where Port shines. He says, "Your target market's urgent needs [the things they would like to move away from:] and compelling desires [the things that they would like to move toward:] prompt them to go in search of you and your services ... You must offer what your potential clients want to buy, not you want to sell or think they should want to buy" (p. 22). What will cause someone to purchase the service that you are selling? " [I:]f your potential clients are going to purchase your service and products, they must see them as investable opportunities; they must feel that the return they receive is greater than the investment they made. ... This return will come in different forms, depending on what you offer, but the return is almost always financial or [24:] emotional. ... Rather than talking about what you do, focus instead on clear, specific, and detailed solutions that solve your clients' problems" (pp. 23-24). The next biggest issue that Port addresses is how we talk about what we do - commonly referred to as "The Elevator Speech." This is important because, in Port's words, "A primary reason that many service professionals fail to build thriving businesses is that they struggle to articulate - in a clear and compelling way - exactly what solutions and benefits they offer" (p. 47). Port offers guidance and examples for a long version, a mid-length version, and a short version by mixing and matching your answers to some exercises that you've already worked through. Those exercises include: Summarizing your target market in one sentence, identifying the three most critical problems faced by that market, telling how you solve these problems (the more unique the better), mentioning the most dramatic ("Wow!") results that your clients have experienced, and including the benefits your clients receive" (see p. 51). This wisdom alone is worth the price of the book. The rest is just bonus as far as I'm concerned!

  6. 5 out of 5

    Stacey Moore

    I have recommended this book to many people...all have thanked me. More than a typical treatise on how to create a lead funnel, it is about serving with integrity and being rewarded for doing what you love. If you are a service professional wanting to acquire clients, read it.

  7. 5 out of 5

    Chad Warner

    This is one of the best sales and marketing books for service professionals that I’ve read. It walks you through how to define your target market, build credibility, and promote/market in various ways. The written exercises and action steps encourage application. It’s logically organized and easy to read. Topics include personal branding, talking about what you do, selling, networking, direct outreach, referrals, web, speaking, writing, and keeping in touch. I like Port’s non-sleazy approach to sa This is one of the best sales and marketing books for service professionals that I’ve read. It walks you through how to define your target market, build credibility, and promote/market in various ways. The written exercises and action steps encourage application. It’s logically organized and easy to read. Topics include personal branding, talking about what you do, selling, networking, direct outreach, referrals, web, speaking, writing, and keeping in touch. I like Port’s non-sleazy approach to sales and marketing. It’s clear that he writes from first-hand experience. His philosophy is that “there are people you are meant to serve, and they’re out there waiting for you. When you find them, remember to give so much value that you think you’ve given too much, and then be sure to give more.” He says of the Book Yourself Solid way that “meaningful connection is the key to achieving a greater level of prosperity and personal satisfaction.” I put this book on my list because Goodreads recommended it. Later, I heard Port interviewed on The Freelancers’ Show. I’m the founder of a web design agency, and this book boosted my confidence. Notes The Red Velvet Rope Policy Regularly dump dud clients (those you dread interacting with). When possible, refer them out. This makes room for ideal clients. Tell them, “I’m not the best person to serve you” or, “I don’t think we’re a good fit.” Two Components of Your Personal Brand Your who and do what statement: whom you help and what you help them do. This is about your target market. Example: “I help professional service providers book themselves solid.” Your why you do it statement: the reason you do what you do. This is about the emotional connection you make with people. Example: Reason: help people think bigger. Statement: “I’m the guy to call when you’re tired of thinking small.” Book Yourself Solid Dialogue Formula Long Version You know how [target market] do, are, or feel [3 biggest problems your target market faces]? Well, what I do is [how you solve these problems]. The result is [dramatic results you or your clients have achieved]. The benefits are [deepest benefits your clients receive]. My (Chad Warner’s) long version: You know how professional service providers often have websites that are outdated and aren’t mobile-friendly, and they have to pay their web company to make changes? What we do is create modern, mobile-friendly sites that they can edit themselves. The result is they have attractive, functional sites and they manage the content. The benefits are more leads or sales through their websites. Medium Version You know how [target market] do, are, or feel [3 biggest problems your target market faces]? Well, what I do is [how you solve these problems] and they benefit because [deepest benefits your clients receive]. Short Version I help [target market] achieve [deepest benefits your clients receive]. Credibility Builders At seminars, have your picture taken with well-known professionals in your industry and use these photos and promotional materials. Use photos of you speaking to groups or engaged with clients. Show testimonials with a specific results and names (and company). Even better are testimonials from highly recognized people. Show your affiliation with recognized experts. Six Keys to Creating Connection • Who your target clients are. • What they are looking for. • Where they look for you. • When they look for you. • Why they should choose you. • How you want them to engage with you. Key 5: Get comfortable saying, “The best thing for you is me!” or at least to be able to say, “You’ve come to the perfect person. Yes, I can help you. I’m an expert at what I do and this is how I can help.” Always Have Something to Invite People to Make a no-barrier-to-entry offer to prospects: one with no risk so they can sample your services. Offer a lot of value and don’t sell anything. Do in group setting. Example: webinar. Sales Cycle 1: Create awareness for services. Choose a simple, measurable objective. Examples: drive prospects to website; build your list. 2: demo knowledge and solutions free of cost and risk. Example: white paper; discounted consultation. 3: help prospects incorporate info from Stage 2, then offer a low-barrier paid service. 4: over-deliver on Stage 3 service, then offer next level of service. 5: offer next level of service. Not all clients will reach this level. Super Simple Selling • Ask more questions than you answer. • Listen more than you speak. • Consider the needs and desires of your potential clients before considering your own. • Keep the conversation positive and empowering. • After conversing, ask, “Would you like a partner to help you achieve these goals?” Super Simple Selling Made Even Simpler 1. Inquire: “What is your goal?” 2. Show the benefits after they reach the goal. 3. Offer: “Would you like a partner to help you with that?” Direct Outreach Strategy Email is effective when following up after meeting or when referred. But it can be impersonal, it’s easy to ignore, and it doesn’t make an impression. So, use it together with other methods, such as letters, calls, postcards. Referral Strategy 1. Identify your clients’ benefits 2. Identify why others would refer clients to you. Examples: they feel great helping friends improve their businesses; they feel important and knowledgeable; they feel connected when they introduce business professionals; they feel confident that they are valuable resource. 3. Identify types of referrals. Example: small business owners, executives, colleagues. 4. Identify places where referrers meet referrals. Example: business lunches, after-work socializing, charity functions. 5. Tell referrers how to make a referral. Tell them what to say, how to describe you, and specific words and phrases to use. Ask for referrals in these situations: • Client thanks you • Client asks for more services • Client describes how you helped them • Client mentions they’re going to an event with your target market You can create these situations by asking how they feel about your work, or complimenting them on their progress. Facilitate the referral connection. Don’t leave it up to referrer. Craft a brief email with a short paragraph or two about whom you help and how you help them. (A version of your Book Yourself Solid Dialogue works well). Send this email to each of your clients and any appropriate contacts, requesting that they respond to you with ideas for potential referrals. Then thank them. Visitor Conversion (on website) 1. Offer something of value as soon as visitors land on the site, in exchange for email subscription. Put opt-in form in the most obvious place possible, such as above fold on homepage. 2. Email subscribers to help them consume the valuable item you sent. Best done using autoresponder. 3. A week or so after they subscribe, offer free gift to qualified prospects. Example: 20 minute consultation. 4. Offer additional services. Writing Strategy In articles, intro paragraph must answer “What’s in it for me?”

  8. 4 out of 5

    Gabriela

    In 'Book Yourself Solid', Michael Port offers a manual that shows how any professional in the business of offering services can start and grow a profitable business. The book entails over 200 marketing techniques aimed at generating clients, obtaining more referrals and building a fruitful relationship with your existing clients. I like the fact that this book takes a conversational tone so that the author uses simple language without the jargon. The book begins by differentiating between the tra In 'Book Yourself Solid', Michael Port offers a manual that shows how any professional in the business of offering services can start and grow a profitable business. The book entails over 200 marketing techniques aimed at generating clients, obtaining more referrals and building a fruitful relationship with your existing clients. I like the fact that this book takes a conversational tone so that the author uses simple language without the jargon. The book begins by differentiating between the traditional and contemporary methods of marketing your services. He proposes that service professional move away from pushy type of marketing to one that puts the client's needs at the forefront. He also touches on three factors that highlight the system that he proposes here. These include building your foundation as an expert in a certain field, creating trust and credibility with your customers and among your prospects and the seven self-promotional techniques. While Port does a great job by providing these techniques, it is important to do the work and actually apply what he advices. Practicing is what will get you results with this book. I highly recommend it to professional service providers who are just starting to build their business.

  9. 5 out of 5

    Amy Landino

    If you are a service provider and looking to improve on yourself and grow your business, this book is an absolute staple for your education. I insist you download the free chapter on your Kindle so that you can be convinced to buy it yourself. It has been one of the Top 2 resources to help me grow my client base and increase business.

  10. 4 out of 5

    Rachel Y

    The first half of this was interesting and worthwhile but the second half was too outdated to be compelling. It's amazing to realize how much social media has changed business. Ended up skimming starting at the referral chapter. The first half of this was interesting and worthwhile but the second half was too outdated to be compelling. It's amazing to realize how much social media has changed business. Ended up skimming starting at the referral chapter.

  11. 4 out of 5

    Margot Note

    "When you're fully self-expressed, fully demonstrating your values and your views, you'll naturally attract and draw to yourself those you're best suited to work with, and you'll push away those you're not meant to work with" (13). "Begin to view your role with your clients as that of a highly important and trusted advisor. You have a moral obligation to offer your services to those who need them. To do anything other than counsel, advise, guide, and coach your clients would be a huge disservice "When you're fully self-expressed, fully demonstrating your values and your views, you'll naturally attract and draw to yourself those you're best suited to work with, and you'll push away those you're not meant to work with" (13). "Begin to view your role with your clients as that of a highly important and trusted advisor. You have a moral obligation to offer your services to those who need them. To do anything other than counsel, advise, guide, and coach your clients would be a huge disservice. Start to view yourself as a leader in their life" (27-28). "Are you fully self-expressed? Again, I know this may seem like an unusual question. But I ask it because in order to create a gutsy, passionate, ardent, provocative, courageous, valiant, vibrant, dynamic, luminous, and respected personal brand, you must be fully self-expressed. You can't hide behind the shingle that you've hung over your door and you can't water yourself down in any way, shape, or form. If you do, you won't be of interest to the people you've meant to serve" (33). "If you've been feeling like you can't, or shouldn't, be paid to do what you love, you must let that limiting belief go if you're to be booked solid" (106).

  12. 4 out of 5

    Cody

    An OK read, probably better for someone else. I was fast-weary of how every idea and concept was branded the Book Yourself Solid [fill-in-the-blank] System™. It diluted the ideas and displayed the author's ego in a glass case. Additionally, there was sometimes a disconnect between the content and the author, as he openly contradicted his own concepts and broke his own rules several times chapter to chapter. At the end of the book, he addresses the reader, writing "I love you," which was weird si An OK read, probably better for someone else. I was fast-weary of how every idea and concept was branded the Book Yourself Solid [fill-in-the-blank] System™. It diluted the ideas and displayed the author's ego in a glass case. Additionally, there was sometimes a disconnect between the content and the author, as he openly contradicted his own concepts and broke his own rules several times chapter to chapter. At the end of the book, he addresses the reader, writing "I love you," which was weird since the book was very seminar-like, and not particularly deep or personal. The book is definitely geared toward those who are in the business of intangibles or informational services, but I gleaned quite valuable information throughout. There is a section on social media that describes how to make a Facebook profile, so this book had a lot of beginner material. There are some gems in this book, but you have to wade in the mud to find them.

  13. 5 out of 5

    John Kenworthy

    This visual version is a great improvement on the original book - which was good. The ease of following the ideas in Michael Port's book to develop a new, or existing professional service business means that anyone can do it. I particularly like the access to templates and the app to use to actually do what the book recommends to create a clear plan of your target market, what you offer to them and why and then how to market effectively. Highly recommended for anyone in professional service busine This visual version is a great improvement on the original book - which was good. The ease of following the ideas in Michael Port's book to develop a new, or existing professional service business means that anyone can do it. I particularly like the access to templates and the app to use to actually do what the book recommends to create a clear plan of your target market, what you offer to them and why and then how to market effectively. Highly recommended for anyone in professional service business - in fact I would recommend it for other businesses too as the process would help anyone be clear about their products and market they serve.

  14. 5 out of 5

    Julia Doherty

    I read this book after a recommendation from Michael Hyatt. I must admit, I read every single word but there was really nothing new for me but it was a good prompt to highlight things that I really should be doing. One thing that did annoy me a little bit was the constant plug of his own material, seminars, workshops, carts etc. I intend to write a book this year and I've made a mental note to not self promote as much, so a valuable lesson learned here. Overall, I would recommend thus book. I read this book after a recommendation from Michael Hyatt. I must admit, I read every single word but there was really nothing new for me but it was a good prompt to highlight things that I really should be doing. One thing that did annoy me a little bit was the constant plug of his own material, seminars, workshops, carts etc. I intend to write a book this year and I've made a mental note to not self promote as much, so a valuable lesson learned here. Overall, I would recommend thus book.

  15. 4 out of 5

    Kelsey Jones

    a little outdated in the web part, esp if you're in marketing like me. but the rest was extremely, extremely valuable and the book has heavy highlighting and dog-eared pages, which is always a good sign. a little outdated in the web part, esp if you're in marketing like me. but the rest was extremely, extremely valuable and the book has heavy highlighting and dog-eared pages, which is always a good sign.

  16. 5 out of 5

    Rochdi Rais

    this can be a good starter for a beginner, but the informations are very basic and repeated, the author is obsess over his theory of book yourself, and the title and everything that comes with it is misleading

  17. 5 out of 5

    Darrin Holst

    meh...It was ok. The last couple chapters taught me how to use twitter and create a blog. Probably not as useful as it could have been considering my current employment status.

  18. 4 out of 5

    Wendy

    Finally finished it - It got boring to me - I think I could have written most of this myself. Hmmmm........

  19. 4 out of 5

    Noah Graham

    Port will inform you that if people like you and you’re good at your job, you will have many customers. After listening to him I don’t like him. And being likeable is his job. So I wouldn’ Take his advice on how to improve either of those things.

  20. 4 out of 5

    Mark Smith

    My second read of this amazing book. This is one of the best books I have come across on building a personal brand. I have not begun to scratch the surface of applying all the practical exercises covered but look foreword to getting them done.

  21. 4 out of 5

    Loy Machedo

    About Michael Port Michael Port has been called “an uncommonly honest author” by the Boston Globe and a “marketing guru” by The Wall Street Journal. He is the author of four bestselling books including Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, and the New York Times Bestseller, The Think Big Manifesto. Michael blogs for the Huffington Post and has written monthly columns on sales and marketing for Entrepreneur Magazine and American Express Open Forum, is a regular guest on About Michael Port Michael Port has been called “an uncommonly honest author” by the Boston Globe and a “marketing guru” by The Wall Street Journal. He is the author of four bestselling books including Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, and the New York Times Bestseller, The Think Big Manifesto. Michael blogs for the Huffington Post and has written monthly columns on sales and marketing for Entrepreneur Magazine and American Express Open Forum, is a regular guest on MSNBC, and receives the highest overall speaker ratings at conferences around the world. About the Book: The book is divided into 4 modules. 1. Your Foundation 2. Building Trust & Credibility 3. Perfect Pricing & Simple Selling 4. The 6 Core Self-Promotion Strategies Module 1 Your Foundation In this module the author addresses: 1. How to have an exclusive policy of bringing in clients 2. How to trim important clients and remove the unimportant clients 3. How to identify you key markets, understand client needs and what you can provide them 4. How to stand out from the market, how to identify your true self & know the underlying reason for your actions 5. How to market yourself effectively by focusing on how to be more human and less sales oriented. Module 2 Building Trust & Credibility The segments of this module cover: 1. How to position yourself as an authority 2. Understanding the impact of likability 3. How to turn conversations into sales processes 4. How to maintain your information database 5. How to build products & programs to serve your market Module 3 Prefect Pricing & Simple Selling 1. How to know and position your ROI while pricing yourself 2. Methods of Pricing your rates 3. The Power of Free 4. The Simple Smart Sales System Module 4 The 6 Core Self-Promotion Strategies 1. Networking 2. Direct Sales Reach 3. Referrals 4. Speaking to Sales 5. Writing to Sales 6. Web based Sales Moment of Truth More than a book, I would call this publication a reference tool for those thinking of starting their business and yes, for those who need guidance on how to go about making a Brand or Business Successful. However mind you, the pointers mentioned here are not as simple as they sound. Just as reading about getting 6-pack abs and getting about to make it happen are two entirely different things – in the same manner, this book also challenges you as how much you can do versus how much you think you can do. A highly recommended reference tool for Business Owners and people who want to build their own brand. PS – And given the fact the book is illustrated makes the book so much more easier to read. Overall Rating A respectable 9.5 out of 10 Loy Machedo loymachedo dot com whoisloymachedo dot com

  22. 4 out of 5

    Tonja

    I've actually read this book in two formats - the first run, all text, and the updated "illustrated" version. The concepts on both were fundamentally the same in my opinion, but I also feel you need to be the right type of person to glean anything from this method. You need to be self started enough to actually do the work, but you need to be humble enough to accept guidance. I will say there is nothing revolutionary here - there rarely is in business books - but I personally liked the frank and I've actually read this book in two formats - the first run, all text, and the updated "illustrated" version. The concepts on both were fundamentally the same in my opinion, but I also feel you need to be the right type of person to glean anything from this method. You need to be self started enough to actually do the work, but you need to be humble enough to accept guidance. I will say there is nothing revolutionary here - there rarely is in business books - but I personally liked the frank and open way in which it was written. I honestly felt like I was sitting down for coffee with a mentor and they were taking me through the paces and letting me work my way through each gate. There was the typical "join my coaching program" that I've come to expect from business books nowadays, but it wasn't as obtrusive as many others. In implementation I found it practical and useful. I figured out what I wasn't doing well and how to do it better. There was even enough freedom in the method to add my own personal flair or twist on the lessons and still see success. I enjoyed the read and recommend working through the process for those who are small business owners or entrepreneurs

  23. 5 out of 5

    Curtismchale

    This is my fourth or fifth time going through Book Yourself Solid, but honestly only my third time doing the work in the book. For all the awesome stuff it offer’s it’s a lot of work. Book Yourself Solid gives it’s entire premise away in the title. The whole goal of the book is for you to learn how to get booked solid. It starts by helping you build a ‘velvet rope policy’ where you identify your ideal clients and then build a process to only let them through your velvet rope to work with you. Most This is my fourth or fifth time going through Book Yourself Solid, but honestly only my third time doing the work in the book. For all the awesome stuff it offer’s it’s a lot of work. Book Yourself Solid gives it’s entire premise away in the title. The whole goal of the book is for you to learn how to get booked solid. It starts by helping you build a ‘velvet rope policy’ where you identify your ideal clients and then build a process to only let them through your velvet rope to work with you. Most of the end of the book is all about marketing. How do you write to bring it prospects to your sales funnel? What about using Twitter Facebook or Linkedin? Ever thought of speaking as a way to bring it customers? Michael Port goes over all of that for you. Pick a few and actually do the work, unlike many business owners that just hope business comes in.

  24. 5 out of 5

    David Bradley

    BYS was an awesome read for anyone offering services (although, product-based businesses can learn a bit as well). Very well written - clear, concise, and engaging. It's geared towards those in business for a while but it's great for those starting their own service-based business. Definitely recommend reading. BYS was an awesome read for anyone offering services (although, product-based businesses can learn a bit as well). Very well written - clear, concise, and engaging. It's geared towards those in business for a while but it's great for those starting their own service-based business. Definitely recommend reading.

  25. 4 out of 5

    Laurie

    Unbelieveable! I have been going through this book with a book club and it is a major business generator. I have a group of friends that I am moving through it with chapter by chapter and it has really made a difference. I am going to definitely buy the next book.

  26. 4 out of 5

    Randy Fox

    This book far surpassed my expectations. There are real, useful, implementable ideas that will work to help grow almost any business. It could take a lifetime to get everything in place but doing just 10% of the suggestions will make a huge difference

  27. 5 out of 5

    Jenny

    OUTSTANDING. Read this at exactly the right time as I think about how to grow/expand my business. A must-read for other service professionals!

  28. 4 out of 5

    Aki Björklund

    Solid info for people born yesterday.

  29. 5 out of 5

    John Jamieson

    This is a good book for the beginner or intermediate business owners looking to build their brand.

  30. 5 out of 5

    Jamie

    *Read up to chapter 6.

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