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The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

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Double and triple your sales—in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.  It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of l Double and triple your sales—in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.  It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.


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Double and triple your sales—in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.  It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of l Double and triple your sales—in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.  It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

30 review for The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

  1. 5 out of 5

    Obed M. Parlapiano

    This book is both great and a farce at the same time. Let me explain myself. The book is filled with explanations on how to be a better salesperson, but these references and explanations are almost from a meta psychical standpoint. The explanations come from experience, as the author says, but it's not hard to imagine that these explanations are only given to get readers and potential sales people excited and nothing more. Many of the explanations and ideas sound true, but lack greatly in the se This book is both great and a farce at the same time. Let me explain myself. The book is filled with explanations on how to be a better salesperson, but these references and explanations are almost from a meta psychical standpoint. The explanations come from experience, as the author says, but it's not hard to imagine that these explanations are only given to get readers and potential sales people excited and nothing more. Many of the explanations and ideas sound true, but lack greatly in the sense of scientifically truth. You wouldn't be able to prove most of the statements in this book. Moreover, what made me be extremely cautious of EVERYTHING. explained in the book is the fact that I found many of the so importantly quoted "experiments" or '"test" to be false. These experiments and studies did not take place and are purely invented of myths altogether. This leads me to think, if these examples are not true, then what else is not? A perfect example is the "people who write down their goals achieve them 90% more often that people who don't". This is a myth, there has been no study whatsoever proving this to be right. Yet the author uses the same example over and over as if it was the secret to sell millions. I leave the rest to your own judgement.

  2. 5 out of 5

    Vaishali

    Just when you thought he couldn't get better, he does. Brian Tracy's words simply cannot be missed, no matter who you are or what you do. Note: I have *NOT* included his selling tips here; there's just no way how. ============================================ "The most successful organizations in the world are all superb selling organizations.They recognize they have certain products, but they rise or fall depending on the quality of their sales efforts." "There’s a direct relationship between your se Just when you thought he couldn't get better, he does. Brian Tracy's words simply cannot be missed, no matter who you are or what you do. Note: I have *NOT* included his selling tips here; there's just no way how. ============================================ "The most successful organizations in the world are all superb selling organizations.They recognize they have certain products, but they rise or fall depending on the quality of their sales efforts." "There’s a direct relationship between your self-concept, and the performance of your effectiveness in every area of your life. Each one of us has a self-concept, and … always performs in a manner consistent with it." "Once you know you are successful at selling, you can go anywhere in the world and write your own ticket." "We cannot earn in the outside world what we cannot in our own minds. We must achieve it in our minds before we achieve it in our realities. This is just a fact of life." "We must become more confident and skilled in a new area." "How much you like yourself is the key determinant in how you perform in everything you do. The more you like yourself, the less you fear rejection." Fact: 80% of sales are closed after the 5th request to buy. Only 10% of salespeople make 5 requests "If you become a perpetual self-esteem generating organism, that alone will contribute to your income more than any other thing." "All successful sales are based on one factor: friendship." "A person will not buy from you until they are genuinely convinced that you are their friend and acting in their best interest." "You have a healthy personality to the degree to which you can get along with the greatest number of types of different people." "The person who really likes himself has the greatest facility for making friends wherever they go." "When you are really down with yourself, you can only get along with very few people, and then only those of average temperament." "The very best salespeople have the natural ability to make friends easily with prospective customers." "A sale is a transfer of enthusiasm… a transfer of your emotional commitment and belief in that product." "We back our sales efforts with will power and determination." "The reason why so many people fail is that they do not stay at it long enough and hard enough to get those first few winning experiences that raise their self-esteem and self-concept that set them off to a successful career in selling." "No matter what happens, say to yourself 'I will never, ever, ever give up. I will never stop pushing. Nothing is going to make me stop until I am successful.' Making that decision alone causes your self-esteem to go up. " Psychological Make-up of the Superior Salesperson 1. High levels self-confidence/esteem 2. Accepts 100% responsibility for their results 3. Above-average ambition and desire to sell 4. Empathy 5. Intensely goal-oriented 6. Belief in themselves, their product, their company, and the value their giving to the customer 7. Honesty 8. Turns strangers into friends "Winners work damn hard. Winners are absolutely determined to win, and are willing to pay the price." "Average salespeople look at a prospect as a one-time ask; top professionals look at each customer as if they will be doing business with them for the next 20 years." "Empathy: we care about our customers and would never sell them something that wasn’t good for them." "Superior salespeople like goals: They know what they will earn each quarter, each day, each year. They know how many calls they’re going to make, and what they’re going to do with the money." "Money doesn’t come quickly or easily. It comes only with persistent work continuously over an extended period of time." "If you cannot put your whole heart into selling, you will never be successful." .

  3. 4 out of 5

    Rick Yvanovich

    This is a really good sales book whether you are new to sales or a veteran, it's stuffed full of wisdom and nuggets of gold. This is a really good sales book whether you are new to sales or a veteran, it's stuffed full of wisdom and nuggets of gold.

  4. 4 out of 5

    Jeff Hennore

    Amazing book! Tracy helped me embrace the fact that I am a salesman, and to not be ashamed of it. He gives great pointers on how we can be in the top 1%, which I have implemented and found great success in doing so. I think that every salesman should read this book!

  5. 4 out of 5

    KnowledgeSpecter

    This book was the first sales book I’ve read. I liked the combination of sales tips, self improvement and psychology. The way he at the end of each chapters concludes everything made it easier to remember and digest what the chapter was about. Overall a great book and tips to get started with immediately.

  6. 5 out of 5

    Jason Wicky Ong

    Mundane stuff. Top producers earn way more than the rest. 80/20. Winning edge. Need the foundation. blah blah blah. saying some points but seldom teaching how. For Eg, you need enthusiasm, you need to be different from others but how? any tips? A couple of outdated or wrong info: You don't close a insurance deal on the first session because you need to go back, gather info and come back again. outdated. Brian Tracy's books are mostly informational but have little stories or examples. Mundane stuff. Top producers earn way more than the rest. 80/20. Winning edge. Need the foundation. blah blah blah. saying some points but seldom teaching how. For Eg, you need enthusiasm, you need to be different from others but how? any tips? A couple of outdated or wrong info: You don't close a insurance deal on the first session because you need to go back, gather info and come back again. outdated. Brian Tracy's books are mostly informational but have little stories or examples.

  7. 5 out of 5

    Heba El Saeid Mohammed

    Self development... Which means for me pure bullshit

  8. 5 out of 5

    Alexa Athelstan

    Informative. But very basic & I don't work in sales. Totally not my kind of thing. Informative. But very basic & I don't work in sales. Totally not my kind of thing.

  9. 4 out of 5

    Goutam Hebbar

    Has many insights about how to approach people for selling, and how to close a sale.

  10. 5 out of 5

    Thuy

    Wow. Do you have an insurance or financial person in your life that you really like? How do you describe that person? Is it hard to define what makes them different, other than 'Not a sleaze like all the others out there.'? With this book, you will understand why. It will help you gain a new perspective on the selling profession and the appropriate ways to go about applying the skill of selling to your daily life. You will immediately see a difference in the way things are working for you, once Wow. Do you have an insurance or financial person in your life that you really like? How do you describe that person? Is it hard to define what makes them different, other than 'Not a sleaze like all the others out there.'? With this book, you will understand why. It will help you gain a new perspective on the selling profession and the appropriate ways to go about applying the skill of selling to your daily life. You will immediately see a difference in the way things are working for you, once you try some of these methods. Selling happens quite often in our day-to-day lives, in ways we may not often think of as selling. It happens at work and in parenting when you're trying to convince someone to your way of thinking and getting them to adopt your idea. It happens on job interviews and also when you're making transactions (such as asking for that sweet new customer discount from your internet provider, even though you're an existing customer). If you've read 'How to Win Friends and Influence People' and enjoyed it, I believe you will find Brian Tracy's book on 'The Psychology of Selling: How to Sell' as illuminating as that text. Highly recommended.

  11. 5 out of 5

    Mario Tomic

    Brian Tracy nailed it in this book! No matter how good you are at sales there's something to be learned from his material. Actually even if you're not in sales you should still read this book because there's various aspects of it that can be applied in everyday life as well. What I liked most about The Psychology of Selling is how Brian Tracy present specific techniques you can instantly apply, there's very few filler content here and most of the things you can directly apply. Highly recommended Brian Tracy nailed it in this book! No matter how good you are at sales there's something to be learned from his material. Actually even if you're not in sales you should still read this book because there's various aspects of it that can be applied in everyday life as well. What I liked most about The Psychology of Selling is how Brian Tracy present specific techniques you can instantly apply, there's very few filler content here and most of the things you can directly apply. Highly recommended reading, especially if you're in sales or marketing!

  12. 5 out of 5

    Janne

    Very good book about the habits of a successful sales person. Sales is simple things done well and repeated often, it's not rocket science and this book is full of such tips. Very good book about the habits of a successful sales person. Sales is simple things done well and repeated often, it's not rocket science and this book is full of such tips.

  13. 5 out of 5

    Nopadol Rompho

    It is a very good book, which talks about how we can sell. Psychology is so critical when it comes to selling so I would recommend you to read this book if you want to increase your sale figures.

  14. 5 out of 5

    Ali Javed

    A good book but not great.

  15. 5 out of 5

    Keshav Bhatt

    This is a really useful & practical book on all the key things you need to know when it comes to sales, persuasion & consumer psychology. As ever, Brian Tracy's ideas are both easy to understand, practical and well thought through. And I think this is one of the biggest assets & strengths all of his work has. Everything I got from this book too was useful and immediately applicable to my own sales & marketing strategies making it massively helpful towards my own business' endeavours. Here are my This is a really useful & practical book on all the key things you need to know when it comes to sales, persuasion & consumer psychology. As ever, Brian Tracy's ideas are both easy to understand, practical and well thought through. And I think this is one of the biggest assets & strengths all of his work has. Everything I got from this book too was useful and immediately applicable to my own sales & marketing strategies making it massively helpful towards my own business' endeavours. Here are my favourite quotes & lessons from the book: - "You have a healthy personality to the degree to which you can get along with the greatest number of types of different people." - Don't ask what do you think at the end of any sales conversation..no one ever does actually go away and think about it. The close of a sales call/conversation is not effective when you leave things too open ended this way. - Its all abour your inner game and confidence. Fearing rejection and harbouring self doubt damages a lot of the chances of the sale happening before its even happened. In most companies 80% of the sales are made by 20% of the sales people. The difference between you and them doesn't have to be huge. It could just be winning by a "horsenose". Instead of having an amazing pitch, have really clear ways of asking questions to find out their problem..then sell them & share how your solution will help them. - People buy based on their reasons not yours. This is a key thing to keep in mind. And in addition, based on how they anticipate they will feel as a result. Trigger and tap into their deep human need for status, importance and value as motivational drivers and remember: Emotions distort evaluations. We make emotion based decisions, then justify them with logic. - Set a goal to improve your earning by 25 to 50% at a time. This makes it enough of stretch but achievable at the same. Often people become too ambitious (I've made this mistake too in the past) as it's great to state really lofty goals and feel empowered by saying them. Or they make the mistake of not aiming for improvements at all. This is a manageable in between, leading to a compound effect of powerful growth. - The one who asks questions is in control of the frame. So ensure you are using this to guide the sales process/conversations towards the close. What if they ask a question though? If they do, then reply by acknowledging the question ("thats a good question... Can i ask you something first?" for example) - Quality and price are a given. People assume that they are getting a good price (most often) and also that the quality is high. Focusing on these as reasons they should buy isn't an effective persuasion tool. Instead you need to focus on utility and how it will help them (especially tapping into the emotional drivers mentioned above) - Brian Tracy mentions he used to let prospects at the end of a sales process "think about it". But now he doesn't. Why? Because its better to state that you have a policy of no callbacks and ask them to make a decision. This comes across more assertively and helps you save your own time & energy. You've given them all the info they need during the process to make an informed decision. Don't be afraid to ask for that decision and be ready to move on. This also reminds me of the idea of hell yes/no that Rich Litvin & Derek Sivers advocate to prospects in sales too. - How you dress and appear is vital. From your clothes to your environment. This particular point was well explained in the book and something that made me appreciate even more the importance of dressing well. I had mistakenly assumed that your physical appearance wasn't as vital in a business environment. Especially as now it is the norm to see more relaxed casual attire in workplaces. However, even if it has a marginal gain, it is still worth pursuing, and as we know, not every choice or judgement is logical. So why put yourself in a position you can avoid? Especially if these small adjustments (wearing a tailored suit and some nice brogues for example) will help with the direct outcomes you seek.

  16. 5 out of 5

    Cher J

    A rather practical handbook for anyone looking to improve their sales techniques - there are certainly some valuable information and tips that would be overlooked even by experienced salespeople. As the name suggests, it covers the psychology in terms of self-esteem, which is not the most enlightening or profound, but would see how it would be useful for those who are afraid of putting themselves out there. I enjoyed the bits about how to deal with scenarios where the prospect's body language - A rather practical handbook for anyone looking to improve their sales techniques - there are certainly some valuable information and tips that would be overlooked even by experienced salespeople. As the name suggests, it covers the psychology in terms of self-esteem, which is not the most enlightening or profound, but would see how it would be useful for those who are afraid of putting themselves out there. I enjoyed the bits about how to deal with scenarios where the prospect's body language - not mind-blowing, but worth a try. Probably because I've read a dated edition, I do see some similarities in content/essence with other books/authors, such as Dale Carnegie's How To Win Friends And Influence People, and others in the self-help genre. There are repetitions throughout the book, but not unnecessary as it helps tie different tips and explanations together, and was probably included to reinforce information that the author wanted to reiterate or found crucial. The different types of sales closes are helpful in dealing with typical scenarios that one would meet at one point or another in their interactions with others. I didn't particularly enjoy this bit in Chapter 4 about the importance of a competitive advantage/USP of your product or service, where the author was approached by a man who was struggling to differentiate his products in the electrical supplies market, and was told that it is not really possible. Extremely disappointing response, as it was an opportunity for the author to apply the various techniques and go further on explaining how to find a USP instead of plainly saying, 'it is important to know/have a competitive advantage to survive'. As with other reviews, I am pretty skeptical of the testimonials (guy with shaggy hair, etc) as well as the validity of the psychology experiments claimed throughout the book, which brings down the overall rating. However, I wouldn't stop you from picking up this book - with the plethora of information available today, employ critical thinking when reading, but don't be cynical, there is always something to learn from every book/article, so keep an open mind and find those bits that most useful in your journey. If you've finished this book, maybe one covering the Pareto Principle would be a good follow-up read (one that comes to mind is 'The 40 Hour Work Week' by Tim Ferriss). I would love to know if anyone has a better book to recommend.

  17. 5 out of 5

    Khalid Hajeri

    The simplest book on how to sell...in general. This is not to say that the book is without merit; the steps in Brian Tracy's book are great to follow if you are a person who just started a sales job or if you are already employed but in an entry-level position and are trying to climb the ranks further from scratch. The first half of the book discusses the very basics of sales in a very easy to understand manner. Examples of good sales techniques are presented here and there, albeit with references The simplest book on how to sell...in general. This is not to say that the book is without merit; the steps in Brian Tracy's book are great to follow if you are a person who just started a sales job or if you are already employed but in an entry-level position and are trying to climb the ranks further from scratch. The first half of the book discusses the very basics of sales in a very easy to understand manner. Examples of good sales techniques are presented here and there, albeit with references to lessons so vague that readers would probably wonder whether the people and experiences referred to were from real life or not. Regardless, the lessons are definitely positive ones and some are inspiring enough to help both the new and average salespeople to step up their skills. The remainder of the book is more about the human psychology side, although put in simple terms. The readers are told to improve their sense of self and promote positive self esteem when selling to customers. Again, some uplifting tips in some places but too generic to apply in different scenarios. Each chapter ends with "Action Exercises" prompting readers to write down steps and plans of their own (thankfully in the form of simple lists) in order to improve their selling tactics. Some of the exercises were helpful, others were fairly mundane. Overall "The Psychology of Selling" is a fair starting point book for those whom are at the bottom of their sales careers or people that want to start a sales job from zero. Just don't expect to learn the big tricks of the trade or technical skills from the book; use it only as a start then read further books on sales.

  18. 4 out of 5

    Cullen Haynes

    We are all entrepreneurs...Why? Each and every one of us is a Personal Service Corporation. It's us who decides, who we are, what we do and how we achieve. And what's more, despite your title, we're all in Sales. As legend Z.Ziglar said, 'if you're in the business of dealing with people, then you my friend are in Sales.' However, despite being one of the most exciting professions in the world, the problem many of us face, is simple...we wing it. A Doctor went to Medical School, an Advertiser lea We are all entrepreneurs...Why? Each and every one of us is a Personal Service Corporation. It's us who decides, who we are, what we do and how we achieve. And what's more, despite your title, we're all in Sales. As legend Z.Ziglar said, 'if you're in the business of dealing with people, then you my friend are in Sales.' However, despite being one of the most exciting professions in the world, the problem many of us face, is simple...we wing it. A Doctor went to Medical School, an Advertiser learned Marketing, a Lawyer studied the Law. However ask anyone what they study, read or listen to, to excel in Sales and more often than not, you will get a blank stare. If you've not devoured any self-enrichment material before, or more commonly in today's world, not read a book since high-school, make time for Brian Tracy. His book (having read through 3 times) is one of the finest out there on the subject of not only selling techniques, ideas and strategies, but the most important skill out there; selling yourself. Today's consumer no longer wants to be sold, they want deal with a professional who is also their trusted advisor. So the question is, why should you read this or others like it...the more pertinent question is, why haven't you already?

  19. 5 out of 5

    Dixit Nagpal

    The more I read about sales the more I learn how important is to have a Character in your life. Your integrity, self discipline, hard work and enthusiasm is everything that counts to become either. A genuine sales person acts as an advisor and consultant and in your faith than a common belief that sales people are in their only to hit numbers and achieve some superficial targets by luring you into traps. This is Information Age and to fool customer is to dig your own grave , so rather being cand The more I read about sales the more I learn how important is to have a Character in your life. Your integrity, self discipline, hard work and enthusiasm is everything that counts to become either. A genuine sales person acts as an advisor and consultant and in your faith than a common belief that sales people are in their only to hit numbers and achieve some superficial targets by luring you into traps. This is Information Age and to fool customer is to dig your own grave , so rather being candid and transparent is the least you can do and then whether customer perceives the value in the proposition is something that is their choice. Nonetheless , you need to make sales and preparation , just like in any field is crux of the matter. Be an athlete , a doctor and Psycologist if you want to be a good sales person, if you can’t connect with person and can’t relate product directly to profit or less cost or more value then you can’t call yourself sales person. Thanks to Brian Tracy to bring clarity to all these things which somehow you know deep down but sometimes don’t get on the surface. Must recommend for everyone as in life we are salesperson selling our story to our family , partners , friends and most of all to ourselves :)

  20. 5 out of 5

    Mike Hohrath

    This is a fantastic book by Brian Tracey. He takes us inside the mind of a Sale person and the client during a transaction and unlocks the secrets to successful sales methodology. Since sales is a very emotional process, the salesperson needs to have their attitude, strategy, and perspective at peak levels to achieve high performance. Mr. Tracey gives the reader a ton of very good strategies that most people who read self-improvement are familiar with, setting goals, positive affirmations, studyi This is a fantastic book by Brian Tracey. He takes us inside the mind of a Sale person and the client during a transaction and unlocks the secrets to successful sales methodology. Since sales is a very emotional process, the salesperson needs to have their attitude, strategy, and perspective at peak levels to achieve high performance. Mr. Tracey gives the reader a ton of very good strategies that most people who read self-improvement are familiar with, setting goals, positive affirmations, studying and following the lead of successful people, and he presents all this material in the lens of the sale process. I would highly recommend this book to anyone who needs to sell in their professional life, this is my second time reading it, and I can easily see myself coming back to it again and again as I get older.

  21. 5 out of 5

    Joe Michalak

    Sales is a skill I am hoping to learn more about and develop in 2019. While the FP&A world doesn't have "true" sales, there is often the selling of ideas, as well as applying the principles to my non-profit work as well. If you're not my boss, a move to the front office could be possible later in life, too. This book provides some pretty good advice. It is written to advise somebody who is doing concrete sales for sure, but by reading between the lines it is easy to extrapolate the idea to someb Sales is a skill I am hoping to learn more about and develop in 2019. While the FP&A world doesn't have "true" sales, there is often the selling of ideas, as well as applying the principles to my non-profit work as well. If you're not my boss, a move to the front office could be possible later in life, too. This book provides some pretty good advice. It is written to advise somebody who is doing concrete sales for sure, but by reading between the lines it is easy to extrapolate the idea to somebody who sells ideas, or solicits donations, or that sort of thing. Also, much of the advice is applicable to non-sales careers as well. Finally, the book is a bit of a quick read, which is also good, as one can use the time saved to think about how they would implement the ideas presented in the book. If I ever find myself in a true sales role, I would certainly come back to this book.

  22. 4 out of 5

    Ryan Johnson

    This was a disappointment. The information inside is far from ground breaking and in some cases completely outdated. He discusses some closing techniques but it’s clear that he’s used to the short term sales. Many of these strategies will fall apart in a longer sale. He also tries to give you guidance in developing your mental game but the suggestions are surface level and sort of a “believe it into reality” mindset. The book is filled with stories as well that support his arguments but they are This was a disappointment. The information inside is far from ground breaking and in some cases completely outdated. He discusses some closing techniques but it’s clear that he’s used to the short term sales. Many of these strategies will fall apart in a longer sale. He also tries to give you guidance in developing your mental game but the suggestions are surface level and sort of a “believe it into reality” mindset. The book is filled with stories as well that support his arguments but they are so perfect and neat that you’re often left wondering how true those stories were. I would have preferred more hard research to back up his statements. I’m sure he has had success with his methods and that others have been able to replicate it but I have a feeling there are better resources on the market than this one.

  23. 4 out of 5

    Daniel Dent

    I wanted to do some internal sales training and wrote about 20 pages based on my faded experience performing sales in early stages of company (15 years ago). Bought this book because I remembered listening to Brian Tracey audio series a lot back then. Most of the advice in this book felt super familiar (like connecting with an old friend). For the most part material has stood the test of time. Our service has always been easy to sell over phone and online and this book assumes more face to face I wanted to do some internal sales training and wrote about 20 pages based on my faded experience performing sales in early stages of company (15 years ago). Bought this book because I remembered listening to Brian Tracey audio series a lot back then. Most of the advice in this book felt super familiar (like connecting with an old friend). For the most part material has stood the test of time. Our service has always been easy to sell over phone and online and this book assumes more face to face sales process but still applicable enough. It's a quick and easy read and should be required reading for someone new to sales. The audio series helped me along in early days and this book is a good refresher.

  24. 5 out of 5

    Ietrio

    An atrocious text from a barely schooled hungry man. He starts with telling how conventional wisdom is bad for sales. Than he proceeds for the rest of the book to do exactly that. He will bull* you with how many people have followed his advice, how his advice mimics the top performers. The best parts of the book are about correlations, i.e. Carly Fiorina that started in sales. His bull* is usually based on "numerous studies", it is about what a Top 500 CEO said, how people come from overseas not An atrocious text from a barely schooled hungry man. He starts with telling how conventional wisdom is bad for sales. Than he proceeds for the rest of the book to do exactly that. He will bull* you with how many people have followed his advice, how his advice mimics the top performers. The best parts of the book are about correlations, i.e. Carly Fiorina that started in sales. His bull* is usually based on "numerous studies", it is about what a Top 500 CEO said, how people come from overseas not knowing the language and outperform the locals in less than 3 years! The advice itself would be quite a short blog post. The rest is an ad for this training programs which are probably equally based on Internet wisdom quotes and unreferenced data.

  25. 5 out of 5

    Sanjeeva

    One of the best book I have ever read, keep reading everyday, gifted two hard copies to the people who I wanted to be more successful, thank you for the best ever book by Brian Tracy, every salesman should read this book to get success, recommending this book to all my sales people who work hard to get a good sales One of the best book I have ever read, keep reading everyday, gifted two hard copies to the people who I wanted to be more successful, thank you for the best ever book by Brian Tracy, One of the best book I have ever read, keep reading everyday, gifted two hard copies to the people who I wanted to be more successful, thank you for the best ever book by Brian Tracy, every salesman should read this book to get success, recommending this book to all my sales people who work hard to get a good sales One of the best book I have ever read, keep reading everyday, gifted two hard copies to the people who I wanted to be more successful, thank you for the best ever book by Brian Tracy, every salesman should read this book to get success, recommending this book to all my sales people who work hard to get a good sales

  26. 5 out of 5

    Honeya Ordoubadi

    Wow... I could have sworn this was written by Don Draper himself! To be fair, there are some very time-tested techniques in this book, but on balance, it's so outdated (as if it where written for traveling salesman in the 60's) and you can get more current tips from any number of books or Ted talks or Youtube videos... (example: chapter 5 on how long your hair should be). It also doesn't provide any guidance for the modern world in which the salesperson is no longer the 'expert' with the advent Wow... I could have sworn this was written by Don Draper himself! To be fair, there are some very time-tested techniques in this book, but on balance, it's so outdated (as if it where written for traveling salesman in the 60's) and you can get more current tips from any number of books or Ted talks or Youtube videos... (example: chapter 5 on how long your hair should be). It also doesn't provide any guidance for the modern world in which the salesperson is no longer the 'expert' with the advent of the internet and free flow and dissemination of information. Honestly... unless you are completely a novice or lost or need rigid and simple guidance skip this book.

  27. 5 out of 5

    Jonathan Johnson

    A couple of points First, the author wears suspenders; this is step one that he knows what he’s doing Two, this book holds a special place in my heart because it is the book that my father started listening to a couple of months ago that has extremely motivated him and caused him to start becoming a better leader in his family and business This book is great and on the lines of being as good as a John Maxwell book The author has read a ton of books and has mentored and trained thousands of people in A couple of points First, the author wears suspenders; this is step one that he knows what he’s doing Two, this book holds a special place in my heart because it is the book that my father started listening to a couple of months ago that has extremely motivated him and caused him to start becoming a better leader in his family and business This book is great and on the lines of being as good as a John Maxwell book The author has read a ton of books and has mentored and trained thousands of people in selling I would recommend this book to anyone that is needs to put together a solid sales presentation

  28. 5 out of 5

    Dmitry

    I’m not in selling. Thanks god! However, it’s true that selling drives this world and this economy. This only makes ne think: what’s wrong with this world and economy if it’s driven by sales in effort to convince people to buy something they do not need. The author trying to convince us that it’s not true, he is trying to help people to make the right choice, but all his examples tell the opposite... Also what a horrible profession is it where you have to constantly convince yourself that you are I’m not in selling. Thanks god! However, it’s true that selling drives this world and this economy. This only makes ne think: what’s wrong with this world and economy if it’s driven by sales in effort to convince people to buy something they do not need. The author trying to convince us that it’s not true, he is trying to help people to make the right choice, but all his examples tell the opposite... Also what a horrible profession is it where you have to constantly convince yourself that you are good at it and that you like it?!?!?! Omg... It makes me think that the only thing driving sales people is lust of money and spending them on pleasures.

  29. 5 out of 5

    Cesar Millán

    To me one of the best books that you will ever find about selling, but not just for selling goods or services, but yourself in any field that you develop. Like it or not we are always selling and being sold, so what are we waiting to start learning about this process and take the whole rides of our lifes. Brian Tracy in a gently manners teach us that the best sellers aren´t born, actually they are made, they prepare themselves and they have a lot of balls and hustle, that we can develop too. Let To me one of the best books that you will ever find about selling, but not just for selling goods or services, but yourself in any field that you develop. Like it or not we are always selling and being sold, so what are we waiting to start learning about this process and take the whole rides of our lifes. Brian Tracy in a gently manners teach us that the best sellers aren´t born, actually they are made, they prepare themselves and they have a lot of balls and hustle, that we can develop too. Let's start selling ourselves, with a writing plan and accomplish all of our dreams.

  30. 4 out of 5

    Allen Howard

    Brian Tracy is very motivational and based on good ethical principles. I found the "Psychology of Success" better than this one. This book seems to be an application of the same principles but with a focus on selling. I recommend Psychology of Success over this one focused more on Selling. Still this was a good read/listen. I'm a professional Salesperson with around 15 years in Business to Business sales in the technology sector. The principles are good solid fundamentals and it was a good refres Brian Tracy is very motivational and based on good ethical principles. I found the "Psychology of Success" better than this one. This book seems to be an application of the same principles but with a focus on selling. I recommend Psychology of Success over this one focused more on Selling. Still this was a good read/listen. I'm a professional Salesperson with around 15 years in Business to Business sales in the technology sector. The principles are good solid fundamentals and it was a good refresher for me to think about.

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