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Essentials of Intellectual Property: Law, Economics, and Strategy

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The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in int The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.


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The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in int The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.

38 review for Essentials of Intellectual Property: Law, Economics, and Strategy

  1. 5 out of 5

    Michael

    As another reviewer noted, this book concentrates heavily on patents, which should be no surprise since Mr. Poltorak leads General Patent Corporation. He writes in a dry style with far too many parentheses, though the asides are mildly funny. Overall, good coverage of relevant considerations, particularly in a corporate setting where risk assessment and portfolio valuation are done.

  2. 4 out of 5

    Philip Athans

    More specific to patents than creative intellectual properties but still extremely informative and surprisingly easy to read. I really appreciated the author's sense of humor. More specific to patents than creative intellectual properties but still extremely informative and surprisingly easy to read. I really appreciated the author's sense of humor.

  3. 4 out of 5

    John

  4. 5 out of 5

    Isa

  5. 4 out of 5

    Vesso Vitanov

  6. 5 out of 5

    Nick Arkesteyn

    Heavy on Pattents.

  7. 5 out of 5

    Avto

  8. 5 out of 5

    karishma

  9. 5 out of 5

    Romeo Castorena

  10. 5 out of 5

    Alex Burns

  11. 5 out of 5

    Abdul

  12. 4 out of 5

    Jason Mannello

  13. 4 out of 5

    Ghalz Kyo

  14. 5 out of 5

    David

  15. 5 out of 5

    Paul

  16. 4 out of 5

    Fahad

  17. 5 out of 5

    Thilina Weerasekera

  18. 5 out of 5

    Matt Watkinson

  19. 5 out of 5

    Steven

  20. 5 out of 5

    GPTC Learning Resource Centers

  21. 5 out of 5

    Wilson

  22. 4 out of 5

    Kallie

  23. 5 out of 5

    Richard

  24. 5 out of 5

    Jl

  25. 5 out of 5

    Ago

  26. 5 out of 5

    Dovilė

  27. 4 out of 5

    Juan Williams

  28. 5 out of 5

    Jerome Lee

  29. 4 out of 5

    Veeraragavan N

  30. 5 out of 5

    Sébastien

  31. 4 out of 5

    Lương Thanh

  32. 4 out of 5

    Sadri Mohammad

  33. 5 out of 5

    Noric Dilanchian

  34. 5 out of 5

    Adnan Moiz

  35. 5 out of 5

    PJ Gibson

  36. 5 out of 5

    Prateek Anand

  37. 4 out of 5

    Taj

  38. 4 out of 5

    Shaun

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